World of DTC Marketing

JANUARY 15, 2021

HEY NOW: If you want a great example of why pharma needs to build expertise in-house and rely less on agencies, read the newest white paper from Intouch Group. I read the whitepaper, and it was full of vague obscurities that are, frankly, embarrassing. Want a great example of agency babble? Read this. “Pharma needs to turn what was a very smart, fast patchwork of change into something that becomes sustainable, durable and scalable, and start supporting HCPs in a complete shift in paradigm,

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LEVO Health

JANUARY 13, 2021

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. In 2020, over 3.6 billion people were using social media worldwide and this number is projected to increase to almost 4.41 billion in less than 4 years. Having a social media presence for your practice is becoming an essential tool for creating brand awareness and engaging with patients, which leads to more web traffic, leads, and appointments.

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Clarify Health

JANUARY 12, 2021

Today, we announced that Clarify will continue to receive 100% of Medicare Fee-for-Service claims data through the Qualified Entity (QE) Program (also known as the Medicare Data Sharing for Performance Measurement Program) by the Centers for Medicare and Medicaid Services (CMS). Being a CMS Qualified Entity means that we will continue to expand the breadth, depth, and longitudinality of our industry-leading national data sets, containing over 300 million sequenced patient care journeys from wh

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Pharmaceutical Representative Training

JANUARY 11, 2021

Are you a people person? Can you build great relationships? Do you like connecting with others and enjoy working in the medical or allied health fields? Are you a great sales person? You might want to consider becoming a pharmaceutical sales representative. Pharmaceutical sales is one of the most lucrative, stable and growing professions in the United States.

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. It’s a mindset. With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report.

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Pharma Marketing Network

JANUARY 11, 2021

Scientia Meetings cordially invites all the participants from all over the world to attend “International Conference on Pharmaceutical Research and Drug Development” which will be held during September 20-22, 2021 in Washington D.C. PharmD-2021 provides many exciting opportunities for scientists to create a unique program to hear presentations most suited to one’s personal interests by going back and forth among concurrent conferences.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Surprised that people are still interviewing for pharma sales positions in the midst of a global pandemic? There are still lots of pharmaceutical sales positions out there and if you’re reading this article, you probably know how competitive it is to get that next pharma sales dream job. We thought we would share some concrete career advice to help you land that next pharma sales role.

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World of DTC Marketing

JANUARY 11, 2021

KEY POINTS: The social media shutdown of far-right hate groups and speech is once again spotlighting freedom of speech issues. Whose responsibility is it to ensure that health information, for example, online is accurate and doesn’t lead to bad patient decisions? Pharma has an opportunity to help clarify misinformation via a content and personalization strategy.

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Global Edge Recruiting

JANUARY 9, 2021

Global Edge Recruiting. How to do Video Interview for Job in Medical Sales (Zoom, Skype, WebEx, FaceTime, GoToMeeting). How to do Video Interview for a Medical Sales Job Hurray! You got a call from your recruiter or human resource manager asking you to do a video interview. The first question to ask is what platform the company uses. Companies today have access to a variety of different online providers, such as FaceTime, Skype, […].

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Sales Pilot Medical Sales Performance

JANUARY 13, 2021

The post The Medical Sales Activity Where Most Medical Reps Suck ! first appeared on MEDICAL SALES TRAINING.

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Pharmaceutical Representative Training

JANUARY 11, 2021

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. That product may be a pharmaceutical (drug), medical device, or even a diagnostic test in some cases.

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World of DTC Marketing

JANUARY 12, 2021

SUMMARY: TV doesn’t make sense for smaller and older patient populations. DTC marketers should be thinking digital and aligning execution with their needs. BMS has been advertising Opdivo via DTC TV ads but does TV really make sense? It’s estimated that 228,820 adults (116,300 men and 112,520 women) in the United States will be diagnosed with lung cancer.

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Global Edge Recruiting

JANUARY 9, 2021

Global Edge Recruiting. How to Interview During the COVID-19 Pandemic. How to Interview During the Covid-19 Pandemic During the Covid-19 pandemic, the interview process has switched to video interviewing for the most part. However, over the last six months most of the companies that we recruit for have still required an in-person meeting for the final interview.

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Pharmaceutical Representative Training

JANUARY 11, 2021

As a Professional Pharmaceutical Recruiter, I read and evaluate resumes (as well as CVs), every day. While I am not a professional resume writer, I have a very strong understanding of what a good resume or CV looks like and what should be included. More importantly, I keep track of what is most effective and elicits the best response from potential employers.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Pharmaceutical Representative Training

JANUARY 12, 2021

Breaking Into Pharmaceutical Sales: Navigating the Path to Success. Learn about The World of Pharmaceutical Sales- A Day in the Life of a.

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World of DTC Marketing

JANUARY 13, 2021

SUMMARY: The argument that the first rule of business is to make money is becoming more irrelevant in a time of social chaos. Every company is entitled to make a profit, but when a CEO earns $28 million a year, and can’t afford medications, something is dreadfully wrong. Let me ask you a question. If you were offered between $2 and 5 million dollars to become a CEO of a pharma company, would you do if you thought you had the skillset?

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