World of DTC Marketing
OCTOBER 12, 2020
WHAT? There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Of course, this comes at an increased cost even though health insurers are making a lot of money. Employees for the most part are happy with their health insurance but that happiness is going to come at a higher cost.
Integrity Solutions
OCTOBER 14, 2020
The Behavioral Styles ® model is an easy-to-use tool for assessing the behavioral characteristics that fall within four distinct customer communication styles: Talker, Doer, Controller and Supporter. Does communication style matter when it comes to sales? More than you might expect. Studies show that over 80% of customer dissatisfaction is rooted in emotional issues rather than intellectual ones.
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Pharma Marketing Network
OCTOBER 13, 2020
Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. What is the most challenging aspect of COVID-19 for the industry? Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for v
Medical Device Success
OCTOBER 11, 2020
Reading time: 2 – 3 minutes In past episodes of the podcast and video cast, we have covered various components of virtual presentations and virtual selling. Richard Goring, Director at BrightCarbon, brings all these components and more together to help guide us to professional virtual presentations that will get results in the MedTech world. BrightCarbon is a presentation design company that has worked with life science companies of all sizes to help them communicate their stories and va
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World of DTC Marketing
OCTOBER 15, 2020
HEY NOW : Most companies struggled in the second quarter as the coronavirus pandemic froze the economy, but health insurers like UnitedHealth heavily benefited as people held off on going to the doctor or hospital, resulting in fewer medical claims that needed to be paid. In addition, pharma profit margins remain very high. UnitedHealth Group registered more than $6.6 billion in profits in the second quarter — by far the conglomerate’s highest quarterly profit ever, according to an ana
Clarify Health
OCTOBER 15, 2020
By the end of this week, CMS will ship refreshed baseline data to all participants in the Bundled Payments for Care Improvement Advanced (BPCI-A) program. The decisions that Hospital and Physician Group Practice (PGP) participants must make by mid-December have broad implications, especially as mandatory bundles from CMS become more of a certainty. In this two-part blog series, we’ll do the following: Part 1: Summarize the MY4 changes, strategic implications, and why a proper Diagnostic using th
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Pharma Marketing Network
OCTOBER 14, 2020
Co-Founder of The DHC Group, Mark Bard, held a 20-minute expert panel discussion on HCP Communication Innovation, focusing on how COVID-19 is accelerating the shift to digital in pharma marketing, what we are witnessing and what we are learning in the process. 1. COVID-19 is accelerating pharma’s shift to digital and changing the way it engages with HCPs.
MobileLocker
OCTOBER 12, 2020
Find out how pharmaceutical, medical device, and other healthcare companies can gain control over their marketing and sales during the pandemic while reducing risk. The post Pharma and Healthcare Companies: Reduce Marketing and Sales Risks During the Pandemic appeared first on MobileLocker.
Clarify Health
OCTOBER 15, 2020
By the end of this week, CMS will ship refreshed baseline data to all participants in the Bundled Payments for Care Improvement Advanced (BPCI-A) program. The decisions that Hospital and Physician Group Practice (PGP) participants must make by mid-December have broad implications, especially as mandatory bundles from CMS become more of a certainty. In [.].
World of DTC Marketing
OCTOBER 16, 2020
KEY PONTIFICATION: If the coronavirus vaccine is 75 percent effective—which would be excellent, considering that the flu shot is only about 50 percent effective—roughly two-thirds of the population would need to be vaccinated, according to Paul Offit, the director of the Vaccine Education Center at the Children’s Hospital of Philadelphia. But with 50% of the population now saying they won’t get a vaccine we could be in for a mask-wearing culture for a long time.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Clarify Health
OCTOBER 14, 2020
This week, October 11-17, is National Case Management Week 2020 (NCMW2020). To all the amazing case managers: your hard work and dedication to patients deserve to be formally recognized. Thank you for your contributions and tiresome work assessing, planning, facilitating, care coordinating, evaluating, and advocating on behalf of patients and their families to get every [.].
Clarify Health
OCTOBER 14, 2020
World of DTC Marketing
OCTOBER 13, 2020
NOT AGAIN: America, at one time, was seen as the leader of the free world but with our democracy comes a huge dose of stupidity. And where are the voices of reason? Where is pharma? Where are insurers? From the Finacial Times comes this definition of stupidity “ Ardis Cerny does not wear a face mask, even though she is 71 and living in a coronavirus hotspot.
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