When licensing deals go bad - Novo sues KBP Bio for $830m
pharmaphorum
FEBRUARY 19, 2025
Novo Nordisk lawsuit claims KBP concealed clinical data ahead of a $1.
Sat.Feb 15, 2025 - Fri.Feb 21, 2025
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Merck Is Embracing AI, But ‘We Always Have a Human in the Loop,’ Exec Says
MedCity News
FEBRUARY 17, 2025
Mercks implementation of artificial intelligence in drug research includes analyzing years of existing Merck clinical data to help identify which drugs and drug combinations to pursue. But Merck executive Matt Studney said AI is tool to help, not replace humans. The post Merck Is Embracing AI, But We Always Have a Human in the Loop, Exec Says appeared first on MedCity News.
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Merck, Lilly launch manufacturing R&D consortium to help ‘bolster’ U.S. production
PharmaVoice
FEBRUARY 19, 2025
The Young Institute Pharmaceutical Manufacturing Consortium will research and develop new production technologies.
Pharmaceutical training boost: how the growth and skills levy could shape industry development
European Pharmaceutical Review
FEBRUARY 17, 2025
The UK government has announced that the Apprenticeship Levy will be replaced by a new Growth and Skills Levy, a move designed to give employers greater control over workforce training. This change aims to address long-standing concerns that the previous system was too rigid, restricting funding primarily to apprenticeships and limiting investment in other essential training programmes.
State of AI in Sales & Marketing 2025
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Programmatic Advertising Trends: Key Insights for Pharma Marketing Teams in 2025
Pharma Marketing Network
FEBRUARY 17, 2025
Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. For pharma marketing teams, staying ahead of programmatic advertising trends is not just importantits essential for success. But what trends will shape the future, and how can your team leverage them to drive results?
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In FDA job cuts, experts see threat of far-reaching impact
PharmaVoice
FEBRUARY 21, 2025
"Any place that gets cut, it's going to have an impact, because there's not any spare personnel at FDA,” said former agency commissioner Robert Califf, of the layoffs.
Impetus Digital: now offering carbon-neutral live meeting support
Impetus Digital
FEBRUARY 20, 2025
A year after Impetus Digital first calculated and offset all of our home office-related emissions , we’re excited to announce that we have now implemented Phase 2 of our journey toward carbon neutrality. As of January 2024, all of the carbon emissions associated with Impetus Digital staff attending hybrid meetings live (i.e., flights, ground transportation for local meetings, and accommodation) have beenand will continue to beoffset.
Choosing the Right Pharmaceutical Marketing Company: Strategies for Pharma Success
Pharma Marketing Network
FEBRUARY 17, 2025
Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever. But how do you know which agency is the perfect fit? With countless companies offering everything from digital advertising to HCP engagement, finding the right one can feel overwhelming.
Prioritizing Care That Cures – Fighting the Epidemic With Opioid Treatment Programs
MedCity News
FEBRUARY 19, 2025
Policymakers should recognize the advantages of this multi-faceted care model and ensure legislative and regulatory environments allow for its continued growth. The post Prioritizing Care That Cures Fighting the Epidemic With Opioid Treatment Programs appeared first on MedCity News.
The Intersection of AI and Sales: Personalization Without Compromise
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
CRISPR’s cardio catch-all drives a biotech’s broad potential
PharmaVoice
FEBRUARY 18, 2025
Scribe Therapeutics hopes to prevent cardiometabolic diseases by targeting underlying causes with CRISPR technology.
Lessons from Training Pharmaceutical Sales Teams: Insights from the Field
Quantified
FEBRUARY 20, 2025
When the pandemic forced teams to shift away from in-person meetings, pharmaceutical sales training leaders had to rethink how they prepared reps for conversations with healthcare professionals. Virtual and hybrid learning models, once considered secondary to live training, quickly became essential. Now, even as in-person meetings return, companies find that a mix of formats works best.
Traditional Advertising in Pharma: Proven Strategies to Boost Brand Visibility and Drive HCP Engagement
Pharma Marketing Network
FEBRUARY 17, 2025
Introduction In an era dominated by digital marketing, traditional advertising remains a vital tool for pharma companies to connect with healthcare professionals (HCPs) and patients alike. While online platforms grow, traditional channels such as print ads, TV commercials, and conferences continue to play a crucial role in boosting brand visibility and driving meaningful engagement.
Memorial Sloan Kettering Teams Up with AWS to Speed Up Drug Discovery
MedCity News
FEBRUARY 17, 2025
Memorial Sloan Kettering Cancer Center partnered with AWS to accelerate its research with AI. The collaboration seeks to speed up drug discovery and increase activity within the health systems startup accelerator. The post Memorial Sloan Kettering Teams Up with AWS to Speed Up Drug Discovery appeared first on MedCity News.
AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
How to choose the right medical device company
David Bagga
FEBRUARY 19, 2025
Break into Medical device Sales How to choose the right medical device company? Imagine being the bridge between innovative technology and life-saving innovations. Each medical device deals to generate incremental revenue, helping doctors save lives, improve patient care, and advance the healthcare industry. But heres the million-dollar question: How do you select the best medical […] The post How to choose the right medical device company appeared first on.
Why Vision is Key to Achieving the Impossible: My Journey to a Second Act
Scott Burrows
FEBRUARY 19, 2025
Sometimes life has a way of disrupting our planssometimes in ways that are so unexpected, they seem impossible to overcome. At 19, I had my entire future mapped out. I was on track to become a star in football at Florida State University, and I was already a champion black-belt kickboxer. But then, in a split second, my world was turned upside down after a devastating car accident that left me paralyzed from the chest down.
First-in-human data for gene therapy signals potential in childhood blindness
European Pharmaceutical Review
FEBRUARY 21, 2025
New clinical research from the UK has revealed the significant potential of a gene therapy to treat young children with AIPL1-related retinal dystrophy. Findings of the first-in-human study, published in The Lancet , reported that the four children with the rare genetic deficiency benefited substantially, as they gained strong improvements in their eyesight.
Blood Centers Complement Hospitals to Drive Cell and Gene Therapy Access
MedCity News
FEBRUARY 21, 2025
Blood centers are neutral partners, as they do not compete with hospitals for patients. Instead, they complement hospitals by providing a focused array of high-quality, specialized, patient-centric services, allowing hospitals to maintain primary relationships with patients and their families. The post Blood Centers Complement Hospitals to Drive Cell and Gene Therapy Access appeared first on MedCity News.
From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Optimizing CLL Commercial Strategies with Lab Insights
Prognos Health
FEBRUARY 20, 2025
Chronic Lymphocytic Leukemia (CLL) presents a complex treatment landscape. While advancements have led to new therapies, optimizing patient outcomes requires precise targeting of both healthcare providers (HCPs) and patients. Lab data, unlike claims data which offers a retrospective and often incomplete view of the patient journey, provides a real-time, granular snapshot of a patient's disease status, making it an indispensable tool for commercial pharma teams seeking to navigate this complexity
CCC to Host Virtual Town Hall Discussion on Responsible AI in Enterprise Settings
Copyright Clearance Center
FEBRUARY 20, 2025
February 20, 2025 Danvers, Mass. CCC , a leader in advancing copyright, accelerating knowledge, and powering innovation, will host a virtual town hall on Bridging Innovation and Integrity: A Discussion of Responsible AI Practices via LinkedIn Live on Thursday, 27 February, 10:00 am EST/4:00 pm CET. Oliver Patel , AI Governance Lead at AstraZeneca , and Roanie Levy , former CEO and President of Access Copyright , will discuss building a responsible and ethical AI governance program, navigating
FDA sets June date for Gilead's twice-yearly HIV PrEP
pharmaphorum
FEBRUARY 19, 2025
Gilead's already dominant position in HIV PrEP could be extended if the FDA approves a new twice-yearly injectable product later this year
Cash-Strapped Gene Therapy Firm Bluebird Bio Agrees to Acquisition by Private Equity
MedCity News
FEBRUARY 21, 2025
Carlyle and SK Capital Partners are buying beleaguered gene therapy biotech Bluebird Bio for about $29 million. Meanwhile, Pfizer continued the culling of its gene therapies with the discontinuation of Beqvez for hemophilia B. The post Cash-Strapped Gene Therapy Firm Bluebird Bio Agrees to Acquisition by Private Equity appeared first on MedCity News.
The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The 2025 PM360 Pharma Choice Awards – Unbranded Bronze Winner
PM360
FEBRUARY 17, 2025
Biosector 2 and Novartis Pharmaceutical Corporation More Than Just Words More Than Just Words is a Novartis commitment to help address disparities in breast cancer care for Black women. To assist in bridging communication gaps between Black patients and their HCPs, Novartis partnered with leading multidisciplinary experts including patients, patient advocates, and HCPs to develop and distribute an empathetic learning VR experience to physicians centered around micro moments of implicit bias Blac
Lilly’s former M&A chief scours the landscape for potential deals as Immunocore’s new CFO
PharmaVoice
FEBRUARY 20, 2025
Travis Coy is using his Big Pharma bona fides to prioritize business development at the diversified and growing company.
Biogen and Stoke Therapeutics to commercialise Dravet syndrome treatment
Pharmaceutical Technology
FEBRUARY 19, 2025
Biogen has entered a collaboration with Stoke Therapeutics to develop and commercialise zorevunersen to treat Dravet syndrome.
What Tufts, Kaiser Permanente and Others Hope to Achieve with the Food is Medicine National Network of Excellence
MedCity News
FEBRUARY 17, 2025
Tufts University, Kaiser Permanente and several other healthcare organizations recently launched the Food is Medicine National Network of Excellence. The network aims to develop, assess and share the best practices in the food-is-medicine space. The post What Tufts, Kaiser Permanente and Others Hope to Achieve with the Food is Medicine National Network of Excellence appeared first on MedCity News.
AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
The 2025 PM360 Pharma Choice Awards – Variety Bronze Winner
PM360
FEBRUARY 17, 2025
EVERSANA INTOUCH, Sanofi, and Regeneron Pharmaceuticals, Inc. DUPIXENT Eczema Skin Gallery The DUPIXENT Eczema Skin Gallery tool aims to improve representation for multicultural patients with uncontrolled moderate-to-severe eczema by providing diverse, real patient images to enhance education and inclusivity in dermatological care. By offering a tool where users can self-select skin tones and view eczema across different skin types, the initiative addresses the gap in healthcare imagery for skin
Beyond Claims: The True Value of Lab Data in Prostate Cancer Therapy Commercialization
Prognos Health
FEBRUARY 21, 2025
Prostate cancer (PC) remains a significant men's health concern, demanding innovative treatment strategies and precise commercialization approaches. While claims data offers a cost-effective starting point for understanding patient journeys and treatment patterns, it often lacks the granular detail needed to optimize the commercial success of new therapies.
Pharmacists’ Role in Optimizing Outcomes for Women With Complex Health Needs
Pharmacy Times
FEBRUARY 20, 2025
Panelists discuss how pharmacists play a crucial role in optimizing health outcomes for women with complex health needs through comprehensive medication management, personalized consultations, and interdisciplinary collaboration. They provide targeted medication therapy, monitor drug interactions, offer medication counseling, manage chronic conditions, support reproductive health, and help patients navigate complex treatment regimens with expertise and compassionate care.
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