World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. I also found an abundance of medication misinformation based on personal experiences and hearsay. In conjunction with leading consumer magazine I worked on a study to determine why people were using social media for information on prescription drugs and to examine and quantify what they were sharing

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Dominic Tyer

APRIL 8, 2021

The latest episode of the pharmaphorum podcast takes a post-COVID look at the discovery and commercialisation of new vaccines with GlaxoSmithKline’s Philip Cruz.

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Medical Device Success

APRIL 7, 2021

Reading time: 3 – 5 minutes Covid may have caused some sleepless nights for Arnoud in 2020. But his response with the use of Demand Generation Tactics and Learning Management Systems set Eaglet Eye up for a strong second half of the year and a strong start to 2021. Arnoud proves it can be done very economically. The result is that it creates a very positive high technology impression despite the size of the company.

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Integrity Solutions

APRIL 5, 2021

As the economy picks up steam, organizations are seeing the next 12 to 24 months as a unique opportunity to capture increased market share and margin growth. This begs the question: Does your team have the confidence and skill to take advantage of these complex sales opportunities? By Bruce Wedderburn. You don’t have to tell your salespeople that selling in the current business environment has become increasingly challenging.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

World of DTC Marketing

APRIL 5, 2021

QUICK READ: The nation’s largest for-profit hospital chains saw higher profits , and some more than tripled their net income compared to last year. Some are also increasing their profit margins by forcing out healthcare staff who have seniority and earn more. As bigger corporations acquire smaller hospitals, this trend is accelerating. Maria has been an ER nurse in Southern California for almost 22 years.

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Dominic Tyer

APRIL 7, 2021

In the year since the UK went into its first COVID-19 lockdown the country’s health service has transformed its approach to digital health.

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Pharma 130

Pharma Marketing Network

APRIL 9, 2021

This content is password protected. To view it please enter your password below: Password: The post Protected: Digital TV: A Boon for Pharma Marketers appeared first on Pharma Marketing Network.

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World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. Bob Bradway of Amgen bagged a $20.1 million compensation package in 2020, a slight increase from his $19.6 million total the previous year. Pfizer CEO Bourla’s Pay Climbed 17% to $21 Million in 2020 and Gilead Sciences CEO Daniel O’Day earned a $19 million take home.

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Source Explorer

APRIL 8, 2021

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Healthcare Healthcare 52

Clarify Health

APRIL 6, 2021

In a full digitized future, biopharmaceutical companies should be able to process and analyze medical disparities and Real-World Evidence data to crystallize patient care journeys across any therapeutic areas – in minutes. However, the reality today is that the industry is just beginning to embark on its technological transformation. According to a Deloitte/ MIT Sloan Management Review survey , only 20 percent of biopharma companies are “digitally mature” and maximizing the v

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Atrivity

APRIL 7, 2021

The post-Covid-19 reality has drawn a new present and future, full of new challenges for companies in the Consumer Electronics sector. One of the main pains has been facing the sharp increase in demand for different products and the impact on the management of market supply for both B2B and B2C. Companies must adapt to this new behaviour in a digital context to increase sales by making the most of distribution channels to position the brand in a highly competitive market.

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The Marketing Advantage

APRIL 6, 2021

April 6, 2021 The biopharma industry rightfully places a great deal of emphasis on the importance of having a sales compensation plan that pays for performance. However, paying for performance is a rather complex concept that can be both difficult to design—in terms of what level of pay-for-performance a plan should have—and difficult to measure—in terms of how to statistically determine whether a plan is paying for performance.

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Pharma Marketing Network

APRIL 7, 2021

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. . Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. .

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Clarify Health

APRIL 6, 2021

In a full digitized future, biopharmaceutical companies should be able to process and analyze medical disparities and Real-World Evidence data to crystallize patient care journeys across any therapeutic areas - in minutes. However, the reality today is that the industry is just beginning to embark on its technological transformation. According to a Deloitte/MIT Sloan Management [.].

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World of DTC Marketing

APRIL 6, 2021

QUICK READ: Changes are on the horizon for healthcare and pharma, yet very few pharma companies are prepared for the changes that are coming. People within the pharma industry are still caught in back-to-back meetings that last all day, and decision-making, even for simple things, can take weeks and months. Last fall, as a client was getting ready to launch a new drug with DTC, we spent months trying to determine who would be the brand’s face in TV spots and on the web.

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Paradigm Sports

APRIL 9, 2021

That time of the year where I get a break from various hockey hats after a whirlwind season with all the ups and downs of dealing with COVID-19 return to play, pivoting to running virtual coach clinics, coordinating coach evaluations that complied with safety protocols and marking a record number of written assignments due to ease for coaches to take clinics virtually vs. face to face in various parts of the province.

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Salesforce

APRIL 7, 2021

Peter Schwartz and Mick Costigan contributed to this article. After a month-long drop in global COVID-19 cases earlier this year, cases have risen 66% since February. We now face a severe new threat that we will not vaccinate enough people globally in enough time to outrun the spread of new strains, compounding business uncertainty. That’s why German Chancellor Angela Merkel has described this as “basically a new pandemic.” Business leaders need to recognize that recovery may b

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