World of DTC Marketing
MAY 4, 2022
A 2015 Commonwealth Fund brie f showed that — before the major provisions of the Affordable Care Act were introduced — the United States had worse outcomes and spent more on health care, primarily because of greater use of medical technology and higher prices, compared to other high-income countries. The United States ranks last overall, despite spending far more of its gross domestic product on health care.
Medical Device Success
MAY 1, 2022
Reading time: 2 – 3 minutes. In 2021, Episode 55 was the most downloaded podcast of the year. It was published July 18. Because podcast listeners tend to scroll only so far back to find material to listen to, I felt this episode was very worthy of a replay. Most of my podcasts are evergreen. One difference is that today in the show notes I do have an unlisted link to the RAW YouTube video of this episode.
Clarivate
MAY 6, 2022
Highly Cited Researchers are making a significant impact in sustainability research, with many doing outstanding work towards the United Nations’ Sustainability Development Goals (SDGs). As part of our ongoing blog series, we shine a spotlight on top researchers contributing to Good Health and Well-Being (SDG 3) and Quality Education (SDG 4). The third and fourth SDGs have clear and critical aims.
Healthcare Success
MAY 2, 2022
As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, “Do we even need press releases anymore?” . The answer is an unequivocal “Yes.” Consumers and journalists still view press releases as one of the most trustworthy sources of brand-related information.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
World of DTC Marketing
MAY 3, 2022
Biogen announced that CEO Michel Vounatsos is being replaced as the big biotech undergoes a restructuring of the pipeline. It’s long overdue but kind of like putting smoke detectors in a house that has burnt down. From the beginning, Aduhelm was doomed to fail. There was outrageous pricing along with data that, at best, was highly questionable.
Clarify Health
MAY 5, 2022
Recognition for Clarify’s Value Solution follows recent Series D funding round and strategic acquisition to unlock the promise of value-based care. Clarify Health, a leading cloud analytics and value-based payments platform company, announced today that its Value Solution has been selected as “Best Overall Healthcare Data Analytics Platform” in the sixth annual MedTech Breakthrough Awards , an independent market intelligence organization that recognizes the top companies, technologies, and produ
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Clear Pivot
MAY 6, 2022
Emails are one of the oldest tools available in digital marketing. The first email was sent in 1971, and by 1978, the first email campaign was delivered to 400 mailboxes, resulting in $13 million in sales. Then, with new technology came new ways to reach prospective buyers. Digital ads, content marketing, and social media are just a few examples.
Quantified
MAY 5, 2022
Since the pandemic disrupted in-person sales interactions, sales organizations have had to shift their strategies without much supporting technology. McKinsey found that 80-90% of sales are now done remotely. Video and phone calls and emails don’t immediately lend themselves as well as in-person visits when it comes to building trust and relationships, yet most salespeople have little training as to how to adjust their techniques to accommodate a different interaction.
Clarify Health
MAY 6, 2022
The Clarify Health Institute (CHI) is a source of truth on the quality and efficiency of the US healthcare system, and a driver of transparency across the industry. Nishta Giallorenzo, Chief Marketing Officer, Clarify Health met with Niall Brennan, Chief Analytics and Privacy Officer, Clarify Health to discuss the mission, goals, and purpose of the Clarify Health Institute.
Referral MD
MAY 4, 2022
Today’s consumers have grown accustomed to digital experiences that increasingly personalize their interaction with any brand. The need to attract new patients through digital means is forcing healthcare into a new era of on-demand patient consumerism. The development of new platforms and technologies drive healthcare organizations to adapt in an effort to give consumers of our services exactly what they want.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Medico Reach
MAY 4, 2022
As medical devices have become advanced with digital transformation, securing these devices has become an absolute must. Most of these devices deal with sensitive patient data and medical information. So, medical device cyber security aims to safeguard the data from breaches. Hospitals and healthcare facilities across the globe are focusing more on protecting the data and controlling unauthorized access.
Storyvine
MAY 4, 2022
We’ve worked with several nonprofits and political campaigns who want to use video to raise awareness, fundraise, or educate. Our video templates perfectly lend themselves to these types of replicable stories. But time and resources can be scarce for nonprofits, so we put together this list of Best Practices to fully prepare you as you begin your filming program.
Clarify Health
MAY 5, 2022
Recognition for Clarify’s Value Solution follows recent Series D funding round and strategic acquisition to unlock the promise of value-based care Clarify Health, a leading cloud analytics and value-based payments platform company, announced today that its Value Solution has been selected as “Best Overall Healthcare Data Analytics Platform” in the sixth annual MedTech Breakthrough Awards , an independent market intelligence organization that recognizes the top companies, technologies, and produc
KBK Communications
MAY 3, 2022
If you want to drive outstanding sales performance, we have found a sales process is vital to the success of business growth. It's the roadmap that tells you what to do and when to do it. There's the art of the sale and the science of the sale.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Verb
MAY 4, 2022
Welcome back to this blog series' third and final installment, highlighting important legal and compliance issues in the direct sales space. If you need a refresher about what we’ve been talking about, look at parts one and two.
Star OUTiCO
MAY 3, 2022
Every page of every website has a URL (Uniform Resource Locator – who knew?!). This is a collection of numbers and letters, which is unique to that page, and your LinkedIn profile page is no exception. Customising your URL on LinkedIn profile is a good idea as it’ll make it simpler for you to be found on LinkedIn if you’re looking to increase people’s awareness of your employment, are open to job offers, and – regardless of your reasons – will give your profile a more professional ed
Clarify Health
MAY 4, 2022
Population health management is best supported by a data-driven approach with a structured analytics process driven by skilled and competent healthcare leaders and clinicians. Reports estimate that the healthcare analytics market size is expected to grow to $75.1 billion by 2026. Although there are many analytical tools for population health management , healthcare organizations face significant challenges in leveraging them.
Scott Burrows
MAY 3, 2022
This is the Year of Customer Engagement: Will You Be There for Them? There is no secret that 2022 is the year of customer engagement. In my motivational speeches to dental and medical sales people, I show that coming off the COVID-19 pandemic, both dental and medical practices expect a patient surge.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Healthcare Success
MAY 2, 2022
As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, "Do we even need press releases anymore?" . The answer is an unequivocal "Yes.". Consumers and journalists still view press releases as one of the most trustworthy sources of brand-related information.
Pharma Marketing Network
MAY 2, 2022
Tune in and watch the Pharma Marketing network and industry experts from Otsuka, Biogen, Janssen Pharmaceuticals, and more during part 2 of a 2-part series on engagement. This PMN DTC Engagement Summit focused on DTC engagement throughout the following panels: Marketing at the Speed of Digital: Patient Engagement. Effective Use of Data in DTC Marketing.
Clarify Health
MAY 4, 2022
Population health management is best supported by a data-driven approach with a structured analytics process driven by skilled and competent healthcare leaders and clinicians. Reports estimate that the healthcare analytics market size is expected to grow to $75.1 billion by 2026. Although there are many analytical tools for population health management , healthcare organizations face significant challenges in leveraging them.
Contrarian Sales Techniques
MAY 1, 2022
Psychologists have proposed different ways of thinking about motivation, including considering whether motivation comes from the outside (extrinsic) or inside (intrinsic) of the individual including sales staff. I have a real interest in psychology and wanted to gain a better understanding of this particular topic. Researchers have found that both types have a positive effect on the quality of life and on their performance in a variety of tasks.
Progressive Medical
MAY 2, 2022
You must be a registered user to view this information. The post Monthly Employee Portal Updates | April 2022 appeared first on Progressive Medical, Inc.
Scott’s Directories
APRIL 30, 2022
The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. However, thousands of brands compete with each other for every cent the industry has to offer. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need.
Clarify Health
MAY 2, 2022
As the shift to value-based payments accelerates, there is an increasing need for healthcare analytics that can help improve the health of populations. Dr. Ines Vigil , GM, SVP, Provider Solutions at Clarify, co-authored the textbook “Population Health Analytics” to prepare healthcare’s future workforce to leverage healthcare analytics for better outcomes.
Contrarian Sales Techniques
MAY 1, 2022
Eid Mubarak to those who celebrate. It's Eidul Fitri, Syawal 1st 1443 Hijri (2nd May 2022). Be grateful, and have a good one all!
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
World of DTC Marketing
MAY 2, 2022
The top executive at McKinsey & Company appeared before Congress to answer for the consulting firm’s role in fanning the opioid crisis and came under intense criticism from lawmakers. One likened the firm’s earnings from advising Purdue Pharma and other pharmaceutical companies to “blood money” from drug traffickers. Yet, pharma continues to be aligned with MBA spreadsheet consulting.
Scott’s Directories
MAY 6, 2022
The health industry is rapidly expanding, especially after the recent pandemic. The healthcare sector is enhancing its ways of searching for the right businesses to team up with, making it more challenging to acquire leads. If a company wants to survive in the healthcare industry, it should have a strong understanding of the art and science behind lead generation.
Clarify Health
MAY 6, 2022
The Clarify Health Institute (CHI) is a source of truth on the quality and efficiency of the US healthcare system, and a driver of transparency across the industry. Nishta Giallorenzo, Chief Marketing Officer, Clarify Health met with Niall Brennan, Chief Analytics and Privacy Officer, Clarify Health to discuss the mission, goals, and purpose of the Clarify Health Institute.
Clarify Health
MAY 2, 2022
As the shift to value-based payments accelerates, there is an increasing need for healthcare analytics that can help improve the health of populations. Dr. Ines Vigil , GM, SVP, Provider Solutions at Clarify, co-authored the textbook “Population Health Analytics” to prepare healthcare’s future workforce to leverage healthcare analytics for better outcomes.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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