Sat.May 22, 2021 - Fri.May 28, 2021

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470% price increases

World of DTC Marketing

SUMMARY: Sometimes there are just no words to express my outrage. Here is the executive summary of the Government’s report on AbbVie. I’m disgusted, sad , and angry. Mostly I’m angry because this reflects badly on all the good people within our industry who are trying to do great work and help people. Here is the executive summary from the report.

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Episode 49 – Prospecting in the MedTech New Normal

Medical Device Success

Reading time: 2 – 2 minutes “What advice do you have related to prospecting for new customers in this new normal?” This is the most frequent question I get from MedTech executives, sales leaders and field salespeople. You can’t start the sales process unless you have a prospect! So, I decided to make the answer a slide presentation, podcast and videocast.

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3 Ways to Optimize Sales Performance and Be Ready for the Coming Boom

Integrity Solutions

To ramp up sales performance and strengthen your sales pipeline, you have to develop your salespeople’s confidence; inspire them to be more proactive; improve their ability to build trust and rapport in an increasingly digital world; and equip them to engage in buyer-centric, results-driven conversations. The sales business went through rough waters (to put it mildly) in 2020, but now it’s time to get your sales plan ready and your team geared up to ride the coming wave.

Sales 118
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5 Ways Pharma Can Create Quality Experiences for HCPs

Pharma Marketing Network

Laura Dix, Managing Director, Life Sciences, UK breaks down ‘5 ingredients’ that are sure to make a positive impact in the interaction between pharma marketers and healthcare professionals (HCPs). COVID-19 drastically changed the playing field of HCP communication and engagement. Dix reminds us that the time has never been so important to truly differentiate when creating high-quality experiences for HCPs – experiences that HCPs deserve and will crave more of in the future when treating p

Pharma 96
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How To Use Nursing Experience to Land a Job in Medical Sales

Medical Sales News

Are you a nurse looking for a career change or experience outside of the typical nursing field? Consider becoming a medical sales representative. At Medical Sales College, we have helped countless nurses and others who come from a clinical background land their dream job in medical sales. We know that nurses have a good chance of becoming successful in the industry, as some already have experience in the OR, working with surgeons or doctors and understand anatomy.

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WIIFM (What’s In It For Me?)

Storyvine

What inspires people to film? What inhibits them? What can you do to encourage more filmers? Before beginning a filming project, you need to answer those questions. Organizations we work with are always clear on why they want people to film (e.g. to raise awareness, to help with fundraising), but can be less clear about what would inspire their patients or employees to do so.

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Once in a Lifetime: Customer Experience at Momentous Moments

Pharma Marketing Network

Some moments in life are profoundly important. Perhaps you’ve saved carefully for years to take your family on a special vacation. Or perhaps you’ve just been given a life-changing diagnosis that’s left you in a state of shock. Whether positive or negative, in a moment that important, you’re living in an altered state. Things might seem overwhelming, with the world moving too fast for you to understand what’s going on; or you may freeze, and it may feel like reality has slowed to a crawl.

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DarshanTalks: Patient Advocacy and Conflicts of Interest – May 26, 2021

Pharma Marketing Network

[link]. The post DarshanTalks: Patient Advocacy and Conflicts of Interest</br> – May 26, 2021 appeared first on Pharma Marketing Network.