World of DTC Marketing
FEBRUARY 28, 2022
Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. There is a path between awareness and asking for/receiving an Rx. It’s more than just about understanding; it’s about being relevant to the needs of online health seekers.
Medical Device Success
FEBRUARY 27, 2022
Reading time: 2 – 4 minutes. “Healthcare is super broken pretty much wherever you are living right now. What would the world look like if it wasn’t?” Joseph is seeking out and funding the answers across five continents. Read Verge Healthtech’s statement of purpose…”Health is the world’s greatest wealth. This is why we focus on investing in transformative innovations to make healthcare better.
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Salesforce
MARCH 3, 2022
Imagine you are living your dream as a champion snocross racer when, during a qualifying race, you suffer a devastating accident that results in the amputation of your left leg above the knee. If you are Mike Schultz, you end up competing seven months later at the X Games in adaptive motocross. Then you design a high-performance prosthetic that enables you to become a U.S.
Clarify Health
MARCH 4, 2022
Healthcare is transforming — digital health demand has soared, healthcare consumerism is rising, and the COVID-19 pandemic has highlighted the need to bring sustainable financing to the forefront. Chief information officers (CIOs) are at the center of it all. Today, they face the challenge of preparing their organizations’ infrastructure for the upcoming changes to healthcare delivery — and ensuring that it keeps up with shifts in technology advancements, standards, and preferences.
World of DTC Marketing
MARCH 2, 2022
Over 73% of patients plan to continue using telemedicine platforms post-pandemic, according to Doximity’s second edition of its State of Telemedicine Repor t , which was released today. As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.
Prognos Health
MARCH 3, 2022
Patient-level, real-world data (RWD) in pharma has been used for years to inform drug development and other healthcare-related decision making. The world of RWD is set to explode with expanding data sets and an increasing variety of data sources, including: digitized medical records, lab results and documentation, claims and billing transactions, product and disease registries, device-generated patient data, and more.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Clarify Health
MARCH 4, 2022
Healthcare is transforming — digital health demand has soared, healthcare consumerism is rising, and the COVID-19 pandemic has highlighted the need to bring sustainable financing to the forefront. Chief information officers (CIOs) are at the center of it all. Today, they face the challenge of preparing their organizations’ infrastructure for the upcoming changes to [.].
World of DTC Marketing
MARCH 1, 2022
The United States accounts for more than 40% of global health spending. Hea Healthcarending made up 5% of total U.S. GDP in 1960. In 020, spending hit almost 20% of total U.S. GDP. It’s a significant issue, but healhealthcare companies are determined to record profits. Americans aren’t using more health care than people in other nations that spend less.
Pharma Marketing Network
MARCH 2, 2022
New findings from an IQVIA report show the biopharmaceutical industry is sparking with activity with an astounding 6,000 products in development and new geographical locations seeing the boom. While it was a concern that COVID-19 would slow down new ventures in the biopharmaceutical sector, the reality has been just the opposite. According to Murray Aitken, IQVIA’s Senior VP and Executive Director of the IQVIA Institute for Human Data Science, “the pandemic has accelerated biopharmac
Clarivate
MARCH 2, 2022
In this episode of Conversations in Healthcare , Dr. Tim Guilliams discusses Healx’s innovative approach to tackling rare disease drug discovery. As part of a partnership with OnHelix, Mike Ward, Global Head of Life Sciences and Healthcare, Thought Leadership at Clarivate , recently interviewed Dr. Tim Guilliams, the co-founder and CEO of Healx. Healx is an artificial intelligence-powered technology company that’s dedicated to helping rare disease patients access life improving treatments.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Clarify Health
MARCH 2, 2022
The two companies expand their relationship after achieving high-impact results on over 280 provider networks across 97 markets Clarify Health , a leading healthcare analytics and value-based payments platform company, announced today that Mercer , a global HR consulting and asset management firm with a health and benefits business, is expanding their relationship to improve the employer benefit design process.
World of DTC Marketing
MARCH 3, 2022
Press Ganey recently asked1 1,000+ healthcare consumers about their digital behaviors, but unfortunately, their findings mean little to emarketers working within the industry. They are somewhat embarrassing. So let’s look at some of the top insights from the report, along with my snide comments: Consumers turn to pharma sites for reliable information: In the age of empowered consumers, access to reliable healthcare information has never been more demand.
Pharma Marketing Network
MARCH 2, 2022
Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli , and Jennifer Ginest, Digital Marketing Manager of PMN on audio and the possibilities of integrating it into your marketing strategy.
Clear Pivot
MARCH 1, 2022
HubSpot is a user-friendly one-stop business platform that can meet the marketing, sales, service, content, and operational needs of many businesses today. HubSpot can even be customized to meet the specific needs of businesses by integrating with over 1,000 apps. So the question today is: Is Enquire one of those 1,000+ apps that you can integrate with HubSpot?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Clarify Health
MARCH 2, 2022
The two companies expand their relationship after achieving high-impact results on over 280 provider networks across 97 markets Clarify Health, a leading healthcare analytics and value-based payments platform company, announced today that Mercer, a global HR consulting and asset management firm with a health and benefits business, is expanding their relationship to improve the [.].
Progressive Medical
MARCH 1, 2022
The PMI SUPERBAG® & Reflections on a Successful Year It isn’t often that a product commercialization exceeds expectations, but the […]. The post Progressive Medical, Inc. (PMI) and the PMI SUPERBAG®: Reflections on a Successful Year appeared first on Progressive Medical, Inc.
Pharma Marketing Network
MARCH 2, 2022
Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli , and Jennifer Ginest, Digital Marketing Manager of PMN on audio and the possibilities of integrating it into your marketing strategy. The post Ep. 19: Let’s Talk “TALK and Pharma” – Jennifer Ginest and Charles Benaiah, Founder of Watzan and ililli appeared first on Pharma Marketing Network.
Clear Pivot
MARCH 1, 2022
The stakes in the medical device manufacturing industry are high. Given that they deal directly with people's health, companies have to navigate precise regulatory, scientific, and technical requirements. It makes sense that medical device manufacturing companies need highly qualified marketing teams. Marketers must understand regulatory specifications, the science behind the products, and the target market's needs.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Nixon Gwilt Law
FEBRUARY 28, 2022
We got over 100 questions on our recent webinar on remote monitoring and virtual care management, so we recorded a few videos to answer the most frequent questions. If you missed the original webinar which prompted all these questions, you can check it out here. And if you need help launching a new RTM service or adding a CCM or PCM line to your healthcare business, be sure to check out the details of our fixed-fee service here.
Prognos Health
MARCH 3, 2022
Patient-level, real-world data (RWD) in pharma has been used for years to inform drug development and other healthcare-related decision making.
Pharma Marketing Network
MARCH 2, 2022
New findings from an IQVIA report show the biopharmaceutical industry is sparking with activity with an astounding 6,000 products in development and new geographical locations seeing the boom. While it was a concern that COVID-19 would slow down new ventures in the biopharmaceutical sector, the reality has been just the opposite. According to Murray Aitken, IQVIA’s Senior VP and Executive Director of the IQVIA Institute for Human Data Science, “the pandemic has accelerated biopharmac
Progressive Medical
MARCH 3, 2022
You must be a registered user to view this information. The post Monthly Employee Portal Updates | February 2022 appeared first on Progressive Medical, Inc.
World of DTC Marketing
MARCH 4, 2022
Large numbers of people in low-income countries face COVID unprotected, and millions of people would still be alive today if they had had access to a vaccine. Big pharma corporations have been given free rein to prioritize profits ahead of vaccine equality as the richest ten men doubled their fortunes during the pandemic. A new billionaire is being created every 26 hours profiting from vaccines, treatments, tests, etc.
Salesforce
MARCH 3, 2022
The majority of Americans agree public health agencies and public health information are vital to the health of the nation, yet only 41% trust local and state health departments. At the same time, people are increasingly taking accountability for their own health, though often doing so through unreliable sources and non-medical professionals. This erosion of trust is quickly becoming a thorn in the side of community well-being.
Nixon Gwilt Law
MARCH 3, 2022
A Crash Course on the MSO Friendly PC Model. So you’ve spotted a tricky healthcare problem, designed a solution, built (or bought) a platform, secured the domain and a chic new logo, worked with a clinician to design care protocols, and you’re ready to bring your healthcare innovation to consumers. Ready to roll, right? This is the point at which I often get a phone call that goes something like this: Founder: “My doctors are going to start seeing patients on the first of next month.
Vodori
FEBRUARY 28, 2022
Creating clear, compliant life sciences marketing materials takes dedication, talent, and time from a whole team of creatives and subject matter experts. But content creation and review are only the first steps in a larger promotional strategy. Other teams take your accurate, compliant, vetted content and use it as necessary. In the course of getting a campaign off the ground, you’ve no doubt encountered slight points of confusion between marketing and other teams.
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Clinical research has entered a new era, one that requires real-time analytics and visualization to allow trial leaders to work collaboratively and to develop, at the click of a mouse, deep insights that enable proactive study management. Learn how Revvity Signals helps drug developers deliver clinical trial data insights in real-time using a fast and flexible data and analytics platform to empower data-driven decision-making.
Salesforce
MARCH 2, 2022
A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But after a few meetings, I noticed something: I was always the only healthcare professional in attendance.
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