World of DTC Marketing
DECEMBER 7, 2020
SUMMARY : According to Harvard Business Review, “digital health solutions and technology will play a crucial role in the difficult work of optimizing processes and systems for greater efficiency, financial viability, and enhanced outcomes. While this is true digital health won’t go anywhere unless there is a renewed effort on the user experience.
Medical Sales Guru
DECEMBER 10, 2020
Steve Benson is the founder and CEO of Badger Maps, an incredible software that allows outside sales reps to work their territories with maximal efficiency. Steve’s company has access to data from over 5,000 companies – data that tells a story about how sales has changed since COVID-19 appeared in the U.S. In this special edition of the Medical Sales Guru Podcast and Medical Sales Channel, I interview Steve about changes in the sales landscape and what sales reps should be doing righ
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Medical Device Success
DECEMBER 6, 2020
Reading time: 2 – 3 minutes Want to more than double your webinar attendance and engagement throughout the webinar? Want more impactful virtual sales calls? For MedTech companies this is a no brainer. Reasonable cost and very effective. If a major pharma company likes the results they are getting, you will too. In this 5 th episode that is part of our demand generation series we talk to Avi Tessler, CEO of eatNgage to learn more about their online engagement platform that is all about
Integrity Solutions
DECEMBER 8, 2020
By Mike Esterday for the December 2020 edition of Top Sales Magazine. My last column for Top Sales World – in the July 2020 issue – was titled Successful Selling When Your World Turns Upside Down. That piece had a warning for salespeople and customer service teams everywhere: Your jobs have changed – your customers too – and it’s time to understand selling in a new world.
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World of DTC Marketing
DECEMBER 11, 2020
(Mckinsey) Much of the prevailing market research on COVID-19 vaccination frames sentiment as “likely,” “unlikely,” or “neutral.” McKinsey’s research is designed to uncover a more granular continuum of sentiments and to account for the fact that many consumers may take a “wait and see” approach to their decision about vaccination. Their research has found that consumers’ attitudes towards receiving a COVID-19 vaccine fall into three primary segments.
Pharma Marketing Network
DECEMBER 9, 2020
An extensive report by eMarketer, AI In Drug Discovery and Development , discusses how AI can speed up the drug discovery and development process while eliminating costs, how startups are taking first steps at utilizing AI’s power to streamline the process of bringing a drug to market, and current barriers preventing AI from its full potential in the drug making process.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Contrarian Sales Techniques
DECEMBER 9, 2020
It is always easier to sell to past customers than to a brand a new one As the marketing adage goes, it is always easier to sell to past and present customers than to brand a new one, more so when you're aiming to increase sales rates in a short time. The question is how to promote repeat business in a B2C business that depends on getting people into the store.
World of DTC Marketing
DECEMBER 8, 2020
SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money. Pharma brands have come to rely too heavily on digital marketing agencies for a range of services, from paid media to actual website development.
Pharma Marketing Network
DECEMBER 7, 2020
Tune in now to listen to Darshan Talks Podcast, What a Clinical Trial Transparency Program Is (and Why You Need One). The post What a Clinical Trial Transparency Program Is (and Why You Need One) appeared first on Pharma Marketing Network.
Pharma Marketing Network
DECEMBER 9, 2020
REGISTER NOW! The post Biotech Showcase | January 11-15, 2021 | Digital Event appeared first on Pharma Marketing Network.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Contrarian Sales Techniques
DECEMBER 8, 2020
Making a sale is great but transforming one time sales into a long-term, repetitive business is greater. The following information can help you develop a successful sales strategy and increase your sales. We are happy to provide you with industry knowledge to build your next home or to establish a brand. It is useful for any new business to take the time to understand what a sales strategy is (take a look at these examples ), why it needs to complement your marketing efforts, and how to set up s
Pharma Marketing Network
DECEMBER 7, 2020
Tune in now to listen to Darshan Talks Podcast, Is Off-Label Marketing by a Pharma Company a Bad Thing? The post Is Off-Label Marketing by a Pharma Company a Bad Thing? appeared first on Pharma Marketing Network.
World of DTC Marketing
DECEMBER 10, 2020
SUMMARY: (JAMA) The median drug wholesale list price (as defined by Average Wholesale Price) increased by 129% from 2010-2016, while median patient out-of-pocket costs increased by 53% and median insurance payments after rebates and discounts increased by 64%. Say goodbye to all the supposed goodwill. The JAMA study goes on to say “this study’s findings suggest that, after adjusting for inflation, increases in drug list prices are associated with increased patient out-of-pocket costs, wh
World of DTC Marketing
DECEMBER 9, 2020
Pfizer is having supplier issues, some people who received the vaccine are reporting side effects like Bell’s Palsy. In the meantime this administration is patting itself on the back for the quick development of vaccines. There are 14 FDA inspectors to cover the whole country. To say that’s not enough would be a huge understatement especially as Pfizer tries to capitalize on their certain vaccine approval.
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