Sat.Feb 12, 2022 - Fri.Feb 18, 2022

article thumbnail

Lung cancer deaths decline but.

World of DTC Marketing

The mortality rate from lung cancer has dropped in recent decades—by 56% in men from 1990 to 2019 and by 32% in women from 2002 to 2019. In recent years, early detection and treatment improvements have helped boost the 3-year survival rate for lung cancer from 21% in 2004 to 31% in 2015 through 2017. The 5-year survival rate has increased by 6% for distant-stage lung cancer, 33% for a regional-stage disease, and 60% for localized disease.

Medicine 271
article thumbnail

It’s time pharma ramped up its focus on digital transformation

Dominic Tyer

The pharmaceutical industry was less ready for digital transformation in 2021 than it was in 2018, according to our latest piece of research.

Pharma 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Managing The Financial Blindspots For Medical Sales Professionals

Medical Sales Guru

Medical sales professionals have much on their plates: sales calls to plan, sales calls to make, customer service activities, etc. It’s all about building a business to generate as much income as possible. This all requires a strategy and a plan, but do you have a plan for your financial future? In this episode, I have an interesting conversation with Daniel Rooney ( danielrooney.nm.com ).

article thumbnail

From Clinical Specialist to Medical Device Sales with Erin Ernst

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] I’m so excited to bring you todays guest! Erin Ernst is a former clinical specialist who now works as a full line sales rep in medical device sales! She has an absolutely great story on how she broke in and shares super helpful tips! Erin and I have known each other for years, so it’s really exciting to interview a friend who has had such great success in this industry!

Sales 130
article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

When it comes to telehealth it’s not numbers

World of DTC Marketing

Business Insider formed a relationship with eMarketer for so-called “intelligence.” Their report on telehealth has numbers, but that’s not what’s important. We need to understand “why” people are using telehealth and for what purposes versus an in-office visit. In-office visits also have more benefits. Here is a quote from the report that is debatable at best “over the next few years, telehealth will remain the domain of the younger digital natives.

Doctors 247
article thumbnail

Episode 80 – Big Roles for Inside Sales in MedTech with Mike Sperduti, CEO, Emerge Sales

Medical Device Success

Reading time: 2 – 4 minutes. MedTech sales and sales processes have been dramatically reshaped by the pandemic. Many of these changes will be permanent. One such change is the recognition of the importance and effectiveness of inside sales. Our expert guide on the subject is Mike Sperduti, CEO, Emerge Sales. He will explain the importance of neurolinguistics in sales dialog architecture, the 3 myths of inside sales, the 5 key elements to successful inside sales programs and much more

Sales 130

More Trending

article thumbnail

How health plans are leveraging rate intelligence to drive impact in 2022

Clarify Health

Now more than ever, rate intelligence is a must-have for health plan strategy and network leaders. However, solely relying on rate intelligence is not enough. Health plans need to supplement rate intelligence with provider performance analytics to maintain market competitiveness, ensure advantageous provider negotiations, and affirm value. Rates and performance insights are critical to assessing the value of care, but they’re not as simple to acquire as it may seem.

article thumbnail

For biotechs to attract investors think like marketers

World of DTC Marketing

Biotech startups are hurting for money as investments in biotech startups start to decline. Biotechs need to think like marketers to cut through the noise and attract investors. It begins with a CEO who not only has a stellar medical background but understands how to get the company on the radar. There are so many biotech startups right now that there isn’t enough money for them all to continue the development of new drugs.

Marketing 224
article thumbnail

KOL Management: A KEY Ingredient Of Your Marketing Strategy Recipe

Cesare Ferrari

I have already touched on the topic of KOL, particularly regarding new product development in this post. I encourage you to go over it as soon as possible. Today I will go through the role of KOL in downstream marketing. Trust me, you’ll find this interesting and enlightening! KOL: A Definition. As already discussed, a key opinion leader (KOL) , in the healthcare field, is a physician, nurse, researcher, hospital executive, etc, with proven experience and expertise in a specific discipline

article thumbnail

Virtual Sales Presentation Tips

eatNgage

Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources. Blog. Articles. Case Studies. Integrations. Pricing. Close. Login. See it in Action. Login. See it in Action. Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources.

article thumbnail

From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

article thumbnail

How health plans are leveraging rate intelligence to drive impact in 2022

Clarify Health

Now more than ever, rate intelligence is a must-have for health plan strategy and network leaders. However, solely relying on rate intelligence is not enough. Health plans need to supplement rate intelligence with provider performance analytics to maintain market competitiveness, ensure advantageous provider negotiations, and affirm value. Rates and performance insights are critical to [.].

article thumbnail

Pharma’s corporate social responsibility?

World of DTC Marketing

COVID may be winding down, but the damage is done in deaths and long COVID. We don’t understand much, but we do know that there is a correlation between COVID severity and obesity/diabetes. The question thus becomes, “will the medical community finally address the obesity epidemic, or will we continue to do nothing essentially?” Obesity turned out to be a significant risk factor for covid hospitalization and death, especially non-elderly.

Pharma 178
article thumbnail

Register Today: The PMN HCP Engagement Summit

Pharma Marketing Network

Join PMN and industry experts from Novo Nordisk, Esai, GSK, Otsuka and more for part 1 of a 2 part series on engagement. The PMN HCP Engagement Summit , 03/02/2022 @ 12PM EST, will focus on HCP Engagement on the following panel topics: Modular Content: Making It Work. Get insights for pharma marketing insiders on restructuring you content strategy allowing more flexibility and agility to deliver more relative content to your customers.

Pharma 52
article thumbnail

4 Ways Industrial Manufacturers Are Driving Channel Sales Success

Modus

If you are an industrial manufacturer that sells through dealers, distributors or indirect reps, you likely end each week ( or day ) with unanswered questions.

article thumbnail

Optimizing Clinical Supply Strategy: Navigating Challenges & Finding Your Ideal Model

article thumbnail

3 Reason Why your Lead Form Isn’t Converting

eatNgage

Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources. Blog. Articles. Case Studies. Integrations. Pricing. Close. Login. See it in Action. Login. See it in Action. Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources.

Leads 52
article thumbnail

Reach your prospects the first time: Announcing improvements to Contact Search

Zymewire

Laser-focused outreach outperforms generic messages and mass emails. That’s the guiding principle behind our update to Contact Search, released today.

article thumbnail

Managing The Financial Blindspots For Medical Sales Professionals

Sales Pilot Medical Sales Performance

The post Managing The Financial Blindspots For Medical Sales Professionals first appeared on MEDICAL SALES TRAINING.

article thumbnail

Complex problem-solving: supporting Pharma and NHS partners

Star OUTiCO

According to a recent poll we ran on ‘soft’ skills, most people would like to develop their complex problem-solving ability in their everyday tasks. In today’s climate, where pharma navigates the fine line between face-to-face and remote engagement with HCPs, being able to see challenges less as barriers, and more as vehicles for improvement should be high on most of our skill set aspirations.

Pharma 40
article thumbnail

How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

article thumbnail

eatNgage Transforming the Healthcare Industry

eatNgage

Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources. Blog. Articles. Case Studies. Integrations. Pricing. Close. Login. See it in Action. Login. See it in Action. Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources.

article thumbnail

Unexpected Factors when Selling to Physicians

Scott’s Directories

The medical sales market is not as it used to be, and it has become increasingly challenging for businesses. Some factors have hindered the ease of accessibility to physicians to make direct sales. And a large majority of physicians are not in the position to accept products and services as there is a decreasing amount of independent practices. The sales market for companies is more challenging in that regard, but there are ways around these factors including using a physician directory.

article thumbnail

Foolproof Ways to Improve Client Retention

eatNgage

Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources. Blog. Articles. Case Studies. Integrations. Pricing. Close. Login. See it in Action. Login. See it in Action. Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources.

Sales 52
article thumbnail

Expand your US Client Base

eatNgage

Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources. Blog. Articles. Case Studies. Integrations. Pricing. Close. Login. See it in Action. Login. See it in Action. Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources.

article thumbnail

How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

article thumbnail

How Pharma Companies Can Benefit from eatNgage

eatNgage

Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources. Blog. Articles. Case Studies. Integrations. Pricing. Close. Login. See it in Action. Login. See it in Action. Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources.

Pharma 52
article thumbnail

Changing the Rules of Engagement

eatNgage

Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources. Blog. Articles. Case Studies. Integrations. Pricing. Close. Login. Schedule Demo. Login. Schedule Demo. Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources.

Sales 52
article thumbnail

3 Ways a Business Lunch Can Boost Sales

eatNgage

Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources. Blog. Articles. Case Studies. Integrations. Pricing. Close. Login. See it in Action. Login. See it in Action. Solutions. Virtual Events. Virtual Sales. Virtual Happy Hour. Demand Generation. Support. For Guests. For Hosts. Resources.

Sales 52
article thumbnail

The enduring value of digital transformation

Star OUTiCO

The COVID-19 pandemic has been accountable for arguably the greatest acceleration into the digital space for business in the last 20 years, with all sectors seeing some degree of impact. For pharma and the NHS, this manifested itself in unprecedented changes to the way the latter delivers patient care, while the former – historically a little conservative on the digital uptake – became a beacon of inspiration for what’s possible when there is a strong sense of urgency.

Pharma 52
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr