World of DTC Marketing

APRIL 21, 2022

TV creates awareness quickly when you have a big audience, but TV is a waste of money when your audience is small. I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. Tepezza has been running many ads on TV, but it’s a waste of money. The money could have been better spent to learn all they can about their audience and take the message to where they are, either in print or online.

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Clarivate

APRIL 21, 2022

Ukraine has a rich history when it comes to scientific innovation, from physics to life sciences, chemistry and engineering. In this blog, part of a new series highlighting the contributions from Ukraine to global research, we analyze the growth and diversity of subject areas in Ukraine. We also look at Ukraine’s contribution to global Research Fronts , which form when clusters of Highly Cited Papers are frequently cited together.

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Healthcare Success

APRIL 18, 2022

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. And they’re here to stay. . More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. They’re also the third most crucial driver in consumers’ decision to select a new healthcare provider after insurance acceptance and location.

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Referral MD

APRIL 20, 2022

Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. Referral management isn’t a new idea. Specialists have been aware of their primary care referral pipeline and we’ve been talking about how to manage it for at least a decade.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Attitudes are indeed changing, but one need remains clear: access to data obtained during clinical and ongoing trials. We’ve all heard that digital is the way to reach HCPs, and we found out that’s still mostly true, but not all digital tactics are created equal.

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Cesare Ferrari

APRIL 22, 2022

This post is the third about customer centricity. I’ve already introduced the topic here and analyzed the issues and challenges here – you may want to refer to them shortly. In this article, I’ll explore the critical steps necessary to become a customer-centric organization or at least to increase customer centricity. I’ll also answer the question; “how to increase customer centricity.” I acknowledge that the plan and changes necessary for achieving customer c

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Medical Marketing CRM Management 52

Medico Reach

APRIL 21, 2022

Are you a healthcare marketer looking to promote your products? Then you have to develop the perfect marketing strategy to connect with your targets. And in this competitive digital era, email marketing is still one of the best strategies to boost your sales. Healthcare email marketing allows you to reach out to your target audience and develop a relationship with them.

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World of DTC Marketing

APRIL 19, 2022

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time. There are three essential elements of any good marketing plan: brand objective, Strategy, and tactics.

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Graphite Digital

APRIL 21, 2022

Enhancing the CPD experience for HCPs with a new e-learning app. abreakwell. Thu, 04/21/2022 - 09:29. UX and UI Design. User Research. Innovation Workshop. Client. Outcomes. 100% of users liked the solution and would use it for their CPD requirements. They felt it was a unique concept that considered their needs and offered varied, engaging content.

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Contrarian Sales Techniques

APRIL 21, 2022

Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. MRs are responsible for informing physicians about the company's products and the patients dosed with them. They meet with health professionals to describe the safety, efficacy and access of the product, as well as the potential benefits and risks of each product.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Clarify Health

APRIL 20, 2022

Medicare programs have skyrocketed in importance as the U.S. population has steadily aged. As millions of Americans face the choice of Original Medicare or Medicare Advantage each year, enrollment in Medicare Advantage plans is accelerating at record rates. Medicare Advantage enrollment grew by 9.6% in 2021, while Original Medicare enrollment fell by 2.6%.

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Map My Customers

APRIL 20, 2022

The ability to accurately predict your earnings, revenue, unit volume and other important metrics is critical. This understanding is known as sales forecasting. A strong sales forecast is a mix of qualitative and quantitative information that comes together so we can make decisions about the supply chain, employee head count, budgets and other important strategic initiatives.

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Verb

APRIL 20, 2022

Do your distributors have the support they need to run their businesses effectively? According to Mobile Technology Project, using the correct organizational tools can improve time management by up to 38%. Direct sales is no different—utilizing direct sales tools that feature organizational software is an easy way to help your customers drive sales and connect with customers.

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Graphite Digital

APRIL 20, 2022

Specialist UX Research Agency for Pharma & Health. abreakwell. Wed, 04/20/2022 - 09:12. A specialist UX research agency for digital pharma and healthcare. Helping you to deepen audience understanding through user research in order to create digital products and services that resonate and improve engagement. Enhance your digital healthcare and pharma products with expert UX research.

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Clarify Health

APRIL 20, 2022

Medicare programs have skyrocketed in importance as the U.S. population has steadily aged. As millions of Americans face the choice of Original Medicare or Medicare Advantage each year, enrollment in Medicare Advantage plans is accelerating at record rates. Medicare Advantage enrollment grew by 9.6% in 2021, while Original Medicare enrollment fell by 2.6%.

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Scott Burrows

APRIL 20, 2022

There are Bigger Obstacles than Price When I deliver pharma keynote presentations to sales reps, I sometimes point out that there are much bigger sales obstacles than overcoming objections to price. My comment may be met with disbelief and denial.

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BlueNovius

APRIL 20, 2022

There’s no escaping the fact that many pharma companies will have to move towards digital platforms. The options from which to choose are varied, yet there is one “golden goose” still to be explored by most. We are talking (of course) about LinkedIn. LinkedIn is known as the world’s largest professional network with a group […].

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KBK Communications

APRIL 19, 2022

When I was selling early in my career, sales and marketing operated in isolation. Being a sales rep meant a daily ritual of prospecting, meetings, and closing sales. Along the way, if I needed a comparison guide, a step by step guide, a leave behind product piece, a cost calculator, etc., marketing was my go to. Marketing ran the booth at trade shows and we grabbed our leads before they left to go back to the office where we knew we wouldn’t see them again.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Evolve Your Success

APRIL 19, 2022

When it comes to med-tech advertising, the company that today’s guests represent is ahead of the competition. There are times when patients don’t come into practice from their providers. This can happen for many reasons but this company finds a way to fix it, no matter the specialty. Join Samuel Gbadebo as he talks to Zed Williamson and Clark Wiederhold on the second episode of this two-part interview.

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Contrarian Sales Techniques

APRIL 19, 2022

In this article, I’ll give you a brief overview of the job description of medical representatives (also known as MR or MSR or Medical Rep) in retail and their responsibilities. The job description of a medical field representative can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a sales organization in which medical representatives can work for customers or dealers with whom they connect.

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Eversana Intouch

APRIL 19, 2022

It’s been a busy start to 2022, hasn’t it? In case you missed anything (or in case you were won over by the 80s movie reference in our headline… who doesn’t love a wisecracking baby voiced by Bruce Willis?) we’ve rounded up what our experts have been explaining for you lately, so you can catch up here. Hank Greene, Associate Director, Content Strategy explained why the best marketing surprises, not just informs , and why listening makes all the difference (and how you might be doing it wrong).

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PharmaKinnex

APRIL 18, 2022

Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. PharmaK. Inside sales teams supply services, such as research, digital marketing, direct mail campaigns, electronic medical record marketing & advertising, etc. The benefits of which provide pharma companies with flexibility and scalability. Inside Sales vs Outside Sales, What is the Difference?

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Healthcare Success

APRIL 18, 2022

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. And they're here to stay. . More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. They’re also the third most crucial driver in consumers’ decision to select a new healthcare provider after insurance acceptance and location.

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Contrarian Sales Techniques

APRIL 19, 2022

Here’s a brief overview of the job scope of a medical sales representative (also known as MR or MSR or Medical Rep) and their job description. The job of a medical field representative can vary from employer to employer, as can the requirements for work experience. A letter of appointment is a contract by a pharmaceutical or medical related company in which the medical rep can work with customers or suppliers with whom they connect.

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Medical sales Medical Sales Doctors 52

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives. For the pharmaceutical company that has typically invested $2BN in the research and development of an approved drug, there is a huge opportunity to improve the impact of their

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Vodori

APRIL 18, 2022

Virtually no business has gone untouched by labor shakeups in the past two years. At the start of the pandemic, teams comfortable working together in office environments suddenly found themselves Zooming from their living rooms whether they wanted to or not. Since then, the Great Resignation has kicked in, leaving employers in a lurch. . The pandemic has also thrust life sciences onto the global center stage.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

Clarify Health

APRIL 21, 2022

Todd Gottula , President of Clarify Health, recently sat with Nick Schram, Principal, Mercer, to talk about how Mercer is leveraging health analytics to transform their employer benefit design process, increase transparency, and build higher-value provider networks. Mercer has completely shifted the benefit design model — they’re leveraging Clarify’s advanced analytics to evaluate and deploy higher-quality networks for their clients, which has reduced costs, improved quality, and enhanced patie

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Contrarian Sales Techniques

APRIL 19, 2022

Medical Sales Representative Resume Example I've been using this resume template for many years, and the result so far, has been very convincing. I do believe that what your put inside is more important that the looks of the resume itself but I can't guarantee that you'll get the same result like I did. Perhaps, my situation is different because I usually have a face to face conversation with my future employer or its representative and seldom I use this resume in a 'cold call' fashion.

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Contrarian Sales Techniques

APRIL 17, 2022

One of the most significant barriers to be successful in selling bank products to customer is focusing more on yourself, as the salesperson, than to the customer in front of you. Sales are mostly about human interaction and building relationships but too often, salespeople just follow their natural instinct and believe that sales are all about convincing the buyers on how great their product or service is.

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Clarify Health

APRIL 21, 2022

[link] Todd Gottula, President of Clarify Health, recently sat with Nick Schram, Principal, Mercer, to talk about how Mercer is leveraging health analytics to transform their employer benefit design process, increase transparency, and build higher-value provider networks. Mercer has completely shifted the benefit design model — they’re leveraging Clarify’s advanced analytics to evaluate and deploy [.].

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