World of DTC Marketing
JUNE 4, 2021
SUMMARY: The U.S. is one of the wealthiest countries in the world and accordingly has high obesity rates; one-third of the population has obesity plus another third is overweight. The cost of doing nothing is not an option. Yes, there are root causes for obesity that can’t be fixed quickly, but among the causes that we can try and change is our personal responsibility to live a healthier life.
Medical Device Success
MAY 30, 2021
Reading time: 3 – 4 minutes. How will the Four Forces shaping healthcare affect your sales and marketing strategies and tactics? Do you know how these forces align with the “Triple Aim” ? Mark Dixon once led one of the largest healthcare systems in the US. Now he is a consultant for both healthcare systems and some of the largest life science companies in the world.
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Medical Sales Guru
JUNE 2, 2021
Medical sales representatives often find it difficult to get time with doctors, dentists, and other healthcare stakeholders. These professionals are busy and their time is valuable. But guess what… So is yours! You’re busy. Your time is valuable. And hopefully, when you meet with these professionals, your message is relevant and helpful.
Infuse Medical
JUNE 4, 2021
Unique times call for unique solutions. Now may be the best time to add 3D animation to your sales toolkit to empower your salespeople. If you already utilize a sales enablement tool, then it can be as simple as having the animation made and pushing it to your sales team. Not using a sales enablement app to help bridge the gap between sales and marketing?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
World of DTC Marketing
JUNE 3, 2021
IN SHORT : Out-of-control health care spending exact an enormous and growing toll on Americans. The scale of the broken US health care system reveals itself in tragic ways. Fraud accounts for about $300 billion of annual US health care spending. Many employers no longer try to contain health care spending, but many more are fighting back. The Future of Health Care is Local, Open, and Independent.
Every Ancillary
JUNE 2, 2021
Every medical sales professional understands that rejection is part of the job. However, even for the most seasoned professional, hearing “no” repeatedly can take a psychic toll. Constant rejection can lead to stress and self-doubt, which can become a self-fulfilling prophecy, resulting in further rejection. These are 8 tips for staying motivated after facing rejection. 1.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
World of DTC Marketing
MAY 30, 2021
SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. Via The New Republic “whether it believes its own rhetoric—or just smells another profit opportunity—the tech industry shows little sign of slowing its march into the world of commerci
Sales Pilot Medical Sales Performance
JUNE 2, 2021
The post Medical Reps: Don’t Devalue YOUR Time & Relevance When Talking to Doctors first appeared on MEDICAL SALES TRAINING.
Salesforce
JUNE 3, 2021
The Biden administration has shifted its vaccination strategy from mass vaccination sites to smaller settings as the pace of the vaccine rollout continues to slow in the U.S. But incentives like free lottery tickets or vouchers for free tickets to sporting events along with the FDA recently authorizing the Pfizer-BioNTech vaccine for emergency use in those aged 12-15 are propelling the continued effort to vaccinate as many people as possible.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
World of DTC Marketing
JUNE 1, 2021
SUMMARY: The FDA is coming under intense pressure to approve Biogen’s Alzheimer’s drug, but Aaron S. Kesselheim, a professor of medicine at Harvard Medical School via the Washington Post , says “the worst thing for people with Alzheimer’s would be to put out a product that doesn’t work.” For Biogen, the stakes are high as approval is likely to earn tens of millions, of to billions, in profits but is hope a reason to approve a drug over science?
World of DTC Marketing
JUNE 2, 2021
SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. That should, however, not discourage the use of email to HCPs. If you follow some basic testing, email can be an effective tool for communicating information. 100 percent of U.S. pharma marketers use email marketing, and research shows that 73 percent of in-house marketers believe email m
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