World of DTC Marketing
JULY 8, 2021
SUMMARY: TV continues to be the dominant channel for DTC advertising. Some of the TV spots for drugs are horrible, and some products should even be on TV because of terrible fair balance. TV ads only drive awareness as the first step for online health seekers. More conversations are happening on social media, and pharma seems to be immune to the conversations.
Medical Device Success
JULY 4, 2021
Reading time: 2 – 4 minutes. “Failure to plan for market access early is one of the key causes of company underperformance and failure” , according to April whose team at TTi Health Research & Economics has helped companies recover from their lack of preparedness. A couple episodes ago I talked about the danger of the chasm in the Technology Adoption Life Cycle.
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Medical Sales Guru
JULY 7, 2021
Medical sales reps are often great at talking about their products with respect to “The How” and “The What.” However, it’s “The Why” that will get you in the door and gain a commitment for an evaluation or get you the order. In this episode, I discuss the power of “The Why” and how to apply it in medical or high-stakes selling.
Integrity Solutions
JULY 4, 2021
Whatever your leadership style, you must be able to develop people who have a sense of ownership in the outcomes that define success. Knowing your leadership style has never been more important than it is today. With turnover on the rise and remote and hybrid work changing the dynamics of the workplace , leaders need to be laser-focused on engaging and retaining their employees and helping them feel connected to the broader mission and purpose.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
World of DTC Marketing
JULY 9, 2021
SUMMARY: Pfizer asks for accelerated approval for a COVID booster shot even though the FDA says it’s unnecessary. From 2016 to 2020, the 14 leading drug companies spent $577 billion on stock buybacks and dividends—$56 billion more than they spent on R&D over the same period.” From 2016 to 2020, compensation for the 14 companies’ top executives totaled $3.2 billion.
Salesforce
JULY 6, 2021
Despite the latest figures showing an acceleration in the U.S. labor market, the share of workers leaving jobs is at its highest level in more than two decades. Reasons vary, but anecdotal evidence points to a search for new opportunities and different life experiences. Would better employee engagement retain them? How can employers give workers what they need when many never plan on stepping foot in an office again?
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Clarify Health
JULY 8, 2021
Network design is of central importance to health plans. An efficient and effective network must be competitive to attract members and retain them by meeting their needs with high-value providers. While the health insurance industry has created new provider network models aimed at reducing health care costs and improving quality, there has been almost no innovation in how teams approach the network design process.
Cadensee
JULY 5, 2021
Galit Zuckerman-Stark. CEO, medasense. Galit Zuckerman-Stark is CEO of MedaSense, developer of a unique technology that objectively monitors and quantifies the patient’s pain response level using artificial intelligence algorithms and a proprietary noninvasive sensor platform. Show Notes. In this episode, we are speaking with Galit Zuckerman Stark. Galit is the CEO and cofounder of Medasense.
Sales Pilot Medical Sales Performance
JULY 7, 2021
The post It’s “The Why” That Wins You The Medical Sale – Use It! first appeared on MEDICAL SALES TRAINING.
Pharma Marketing Network
JULY 3, 2021
Join the Society for Health Care Strategy and Market Development (SHSMD) at their annual conference, SHSMD Connections 2021 this autumn. This annual conference is beneficial for health care strategists at any stage in their career that want to connect and learn from other industry professionals. Participants come from across the nation and possess a wide range of expertise about various facets of the health care strategy sector.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Clarify Health
JULY 8, 2021
Network design is of central importance to health plans. An efficient and effective network must be competitive to attract members and retain them by meeting their needs with high-value providers. While the health insurance industry has created new provider network models aimed at reducing health care costs and improving quality, there has been almost [.].
Medical Sales News
JULY 3, 2021
How to Win Friends and Influence People – Dale Carnegie Amazon. Insight Selling – Mike Schult and John E. Doerr Amazon. Art of War – Sun Tzu Amazon. Rhinoceros Success: The Secret to Charging Full Speed Towards Every Opportunity – Scott Alexander Amazon. Spin Selling – Neil Rackham Amazon. The Challenger Sale: Taking Control of the Customer Conversation – Matthew Dixon and Brent Adamson Amazon.
Pharma Marketing Network
JULY 7, 2021
FAIRFIELD, NJ, 30 June, 2021- The Healthcare Businesswomen’s Association Board of Directors announces the appointment of Susan O’Connor as Chief Executive Officer of the global not-for-profit association, ushering in a new chapter in its mission of advancing women in healthcare. Ms. O’Connor will succeed current President and CEO Laurie Cooke, who will step down for a well-earned retirement after leading the organization since 2006.
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