World of DTC Marketing

FEBRUARY 7, 2022

Board members and senior executives are bailing out of Biogen but will there be enough life vests? What has/is happening at Biogen is a train wreck, and the only way to correct this disaster is to tear it down and rebuild the company from the top down. According to Endpoint News” We’ve seen Biogen’s CSO exit under pressure in recent weeks, and senior marketing execs leave in an exodus as the company recoiled from a fierce backlash against the FDA’s ultra controversial app

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Clarity Engagement Solutions

FEBRUARY 7, 2022

Clarity is proud to introduce Clarity CX1™ , made for Pharma by Pharma, based on our 4 Zones™ of Customer Engagement technology. The 1st Industry Cloud Solution on Salesforce to focus exclusively on Strategic Customer Engagement. This solution will help optimise sales performance in your company and will aid you to mean more to your customers. As global commercial organizations continue to accelerate the shift from tactical selling to strategic customer engagement and partnership value, they nee

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Medical Device Success

FEBRUARY 6, 2022

Reading time: 3 – 5 minutes. Let me start out with a factoid. Every day…let me repeat those two words…Every day data from over 70 clinical trials and 11 systematic reviews are published. How in the world are clinicians and hospital systems expected to keep up with that data to be sure they are delivering the best care for their patients? How are MedTech companies to know how they fit in?

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New to Medical Device Sales

FEBRUARY 7, 2022

You can listen here: [link] You can watch here: [link] Today’s show is with long time listener of the Podcast Alex Moran. Alex was a former associate sales rep for one of the largest medical device distributors in the United States and now has landed a position with one of the largest medical device companies in the world as a clinical specialist. A common question that will come from this is what’s the difference between an associate sales rep and a clinical specialist?

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

World of DTC Marketing

FEBRUARY 8, 2022

According to the Lancet, a medical journal, the incidence of depression and anxiety has soared in the pandemic—by more than 25% globally in 2020. That, combined with more people using online services, has led to a boom in mental-health apps. But are they safe and effective? Now that big companies prioritize employees’ mental health, some apps work with them to help entire workforces.

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Clarity Engagement Solutions

FEBRUARY 7, 2022

Clarity is proud to introduce Clarity CX1™ , tailored first for Pharma and now other vertical markets. It directly supports our 4 Zones™ of Customer Engagement technology and is the 1st Industry Cloud Solution software on Salesforce Lightning to focus exclusively on Strategic Customer Engagement for organizations and field teams calling on key accounts.

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Pharma Marketing Network

FEBRUARY 10, 2022

Experts from top life sciences companies discussed strategies for more effectively engaging oncologists at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about engaging oncologists in 2022: 1. Lead with clinical education. It’s no longer enough to build brand awareness, according to the panelists.

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World of DTC Marketing

FEBRUARY 11, 2022

Pfizer has held a vaccine monopoly, blocking low-income countries from accessing its novel technology, while enriching shareholders at levels advocates for vaccine equity label “obscene.” The corporation is making as much as $1 million in profits every hour from vaccine sales, according to Oxfam, and its executives boast that revenues will expand exponentially in 2022. ( The Atlantic ).

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Integrity Solutions

FEBRUARY 11, 2022

There’s no denying that there’s been a huge shift in sales in recent years. Many sales leaders—and salespeople themselves—tend to overlook the fact that it takes a sizable mental shift in sellers to stay in the game, especially when the game keeps changing. One of the big evolutions we’ve seen is the pivot away from organization-to-organization selling to a more personalized, human-centered sales experience.

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Scott’s Directories

FEBRUARY 11, 2022

At MD Select, they can provide businesses with an Alberta medical directory to better improve their sales targets. A sales target is a goal set in place by a company that outlines the number of sales that need to be made within a given amount of time to make the desired profit. This is an important step for businesses to stay informed on their performance, generate new leads, and return clients.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Clarify Health

FEBRUARY 10, 2022

Life science and healthcare industry leaders met at the 2021 CNS Summit to reflect on how pharmaceutical companies can leverage analytics and real-world evidence (RWE) to advance inclusion and diversity in clinical trials. A complete understanding of the differences in care, treatments, and outcomes is required to address the lack of diversity in clinical trials effectively.

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World of DTC Marketing

FEBRUARY 10, 2022

( Washington Post ) Obesity turned out to be a major risk factor for covid hospitalization and death, especially non-elderly. According to the CDC, it is linked to impaired immune function and decreased lung capacity; it can make ventilation more difficult. Once again, obesity indicates that it’s killing us. The United States might well have gotten through the pandemic at far lower cost, economic and human, without the decades-long obesity epidemic that preceded it.

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Insurance Government Food Consulting 197

Modus

FEBRUARY 9, 2022

When was the last time you reviewed a job posting for a medical device sales representative and saw this as a required skill: “Must be able to operate without access to real-time information?”. We’re not kidding.

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Eversana Intouch

FEBRUARY 10, 2022

Just a little over three years ago, Intouch celebrated its twentieth anniversary. January 2019 … pre-COVID times, which means we were all together for a cake and champagne celebration marking the milestone. At the time, we had about 850 employees and offices in Kansas City, Chicago, and New York. But the plan was to keep growing, keep bringing in more talent.

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Clarify Health

FEBRUARY 10, 2022

Life science and healthcare industry leaders met at the 2021 CNS Summit to reflect on how pharmaceutical companies can leverage analytics and real-world evidence (RWE) to advance inclusion and diversity in clinical trials. A complete understanding of the differences in care, treatments, and outcomes is required to address the lack of diversity in clinical [.].

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Pharma Marketing Network

FEBRUARY 10, 2022

Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about pharma social media trends in 2022: 1. Don’t be afraid to try new things. Social media trends change all the time, and pharma marketing organizations have to be nimble to make the most of them, according to Lauren Sacks , Director of Omnichannel Marketing at Biohaven Pharmaceu

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Clarivate

FEBRUARY 10, 2022

Matthew Arnold discusses social determinants of health with Dr Kenton Johnston, PhD, Associate Professor at Saint Louis University. Social determinants of health are increasingly focus for policy makers and patient advocates in the healthcare industries. They are looking beyond clinical environments for factors that can contribute to illness, whether that’s lack of health insurance or living in a so-called food desert without access to fresh produce and other health foods.

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Storyvine

FEBRUARY 8, 2022

Sitting in front of the camera is intimidating for most people. They don’t know what to say -– ­where to begin, how to end, and may uncomfortably ramble on. Storyvine templates provide structure to your video by breaking it down into “story beats” via prompts. This allows the filmer (aka Storymaker) to just focus on answering questions to create a clear and concise story.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Clarify Health

FEBRUARY 8, 2022

2021 launched a new era for healthcare price transparency. In January 2021, the Healthcare Price Transparency Act went into effect, requiring hospitals to publish their cash pay rates and rates negotiated with health insurance companies. In addition, the Consolidated Appropriations Act and No Surprise Act introduced a myriad of transparency and disclosure requirements for hospitals and health plans.

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Pharma Marketing Network

FEBRUARY 10, 2022

Change champions from top life sciences companies discussed how to manage the constant wave of change pharma marketing teams are facing at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about preparing your pharma marketing team for change in 2022: 1. Your marketing best practices still apply!

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Clarivate

FEBRUARY 10, 2022

As the pandemic persisted throughout 2021, organizations worldwide had to adapt and innovate. Download our report for insights into the South and Southeast Asia innovation landscape. Environmental and public health concerns continue to challenge organizations and leaders globally. Addressing these issues in recent years has tested resiliency and demonstrated the importance of adaptability and speed in innovation.

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Government Competition Engineering Manufacturing 52

Scott’s Directories

FEBRUARY 7, 2022

Demographic data is a great asset for b2b sales and is readily available through a Manitoba Physician Directory. With demographic data, a company is able to make more direct sales and increase the likelihood of landing a sale. B2B sales are heavily reliant on reaching the right clientele. Formulating an effective marketing campaign that is persuasive and relevant to the clients is another aspect for b2b sales.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Clarify Health

FEBRUARY 8, 2022

2021 launched a new era for healthcare price transparency. In January 2021, the Healthcare Price Transparency Act went into effect, requiring hospitals to publish their cash pay rates and rates negotiated with health insurance companies. In addition, the Consolidated Appropriations Act and No Surprise Act introduced a myriad of transparency and disclosure requirements for [.].

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Networking Insurance Healthcare Healthcare 52

Pharma Marketing Network

FEBRUARY 10, 2022

Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about pharma social media trends in 2022: 1. Don’t be afraid to try new things. Social media trends change all the time, and pharma marketing organizations have to be nimble to make the most of them, according to Lauren Sacks , Director of Omnichannel Marketing at Biohaven Pharmaceu

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Clarivate

FEBRUARY 8, 2022

In this episode of Conversations in Healthcare , Naveed Saddiqi from Novo Ventures discusses how their investment strategy involved during the pandemic. . Listen to the conversation now: The life sciences sector has demonstrated how it can mobilize its resources to tackle the greatest healthcare challenges in recent history–a global pandemic.

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Healthcare Healthcare Management Doctors 52

Veeva

FEBRUARY 6, 2022

The life sciences industry in Asia and across the world has faced unprecedented disruption from the pandemic. According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

World of DTC Marketing

FEBRUARY 9, 2022

Biosplice, once the world’s most valuable biotech startup (reaching a $12 billion valuation in 2018), is laying off nearly a quarter of its workforce and has stopped internal development of one of its late-stage medicines, a treatment for hair loss in men, with hopes of licensing that program to another drug company. As VC funding for biotech companies becomes harder to obtain, patients are the real losers.

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Pharma Marketing Network

FEBRUARY 10, 2022

Change champions from top life sciences companies discussed how to manage the constant wave of change pharma marketing teams are facing at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about preparing your pharma marketing team for change in 2022: 1. Your marketing best practices still apply!

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Clarivate

FEBRUARY 11, 2022

This content is password protected. To view it please enter your password below: Password: The post Protected: Gaining momentum on IP Lifecycle Management transformation appeared first on Clarivate.

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Management 40

Pharma Marketing Network

FEBRUARY 10, 2022

Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. Here are the top three things to know about pharma social media trends in 2022: 1. Don’t be afraid to try new things. Social media trends change all the time, and pharma marketing organizations have to be nimble to make the most of them, according to Lauren Sacks , Director of Omnichannel Marketing at Biohaven Pharmaceu

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Media Pharma Marketing Leads 52

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