Sat.Jan 08, 2022 - Fri.Jan 14, 2022

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Pharma’s outdated hiring practices

World of DTC Marketing

One of the reasons it’s a job-seekers market because candidates today want more from their employers. They want a good work-life balance and want to be valued as a contributor to the success of their company. We live in an instant gratification world. Anything and everything we could ever want is at our fingertips, from the food we eat to the movies we watch.

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How to be Above Average to Get Hired

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] Medical Device Sales is a very competitive industry. Literally hundreds of applicants apply for a single job. If you’re average… you might get an interview, but you won’t get the job. The one thing I’ve see with all my guest that have broken into the industry is their all above average and went above and beyond to get hired.

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Episode 75 – Intro to Value-Based Care Part 1 with Barbara Strain

Medical Device Success

Reading time: 3 – 4 minutes. Understanding this important subject is part of knowing your customer. Here is a factoid from today’s conversation, the sickest 5% of the US population consumes 50% of healthcare resources. One of many reasons fee for service is not sustainable and that the move to value-based care is gaining momentum. Today’s episode is the first of several episodes on Value-Based Care.

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Highly Cited Researchers case study: Korea University, South Korea

Clarivate

Highly Cited Researchers 2021 are based at more than 1,300 institutions. In this interview, we speak with Korea University about how it encourages collaboration, facilitates career growth and accelerates innovative research. 1. Do you have programs to celebrate Highly Cited Researchers? Korea University promotes various projects to create a research-friendly ecosystem with a focus on social contribution through researcher-centric and practical research along with knowledge creation.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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HCPs are overwhelmed by promotional content in digital

World of DTC Marketing

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives. Key findings: 77% of HCPs use digital channels primarily for personal learning and development.

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Qualities of a Winning Medical Device Product Portfolio

Dinamic OR

No one ever said that the medical device industry was easy. In fact, it’s a highly competitive field where products must constantly innovate to stay ahead of the curve. So, what are the key qualities of a winning medical device product portfolio? Obviously, the main goal is to find that which the customer will purchase. A recent survey polled more than 9,000 healthcare professionals to determine what it is they value most from the medical devices they purchase.

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More Trending

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Inauguration of Pharmacy Council of India: First step in Implementation of Pharmacy Act, 1948

Pharmatutor

Inauguration of Pharmacy Council of India: First step in Implementation of Pharmacy Act, 1948. About Authors. Dr. R. S. Thakur. Chief Editor, Journal of Pharmaceutical Research. Krupanidhi College of Pharmacy, Bengaluru-560035. Email: drramsthakur@gmail.com. admin. Thu, 01/13/2022 - 17:31. Tags. Articles.

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Pharma spent $3.9B on TV ads in 2021

World of DTC Marketing

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 billion across prescription meds, iSpot reports. That’s an increase of 4.8% year over year, which may not sound like much but marks pharma’s steady growth through the pandemic. And its continued growth of national TV ad spending while the rest of the industry is on the decline in the US.

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The role of real-world evidence in the lifecycle of diagnostic, medical device, and digital therapeutic products

Clarify Health

From FDA regulatory approvals to commercialization strategies to value demonstrations, real-world evidence (RWE) plays a pivotal role in the product lifecycle of diagnostics, medical devices, and digital therapeutics (DTx). The FDA published Use of Real-World Evidence to Support Regulatory Decision-Making for Medical Devices to provide guidance on leveraging real-world data in regulatory decision-making within the medical device industry.

Medical 52
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D Pharmacy First Year Notes and MCQ with Answers ER 2020

Teachntest

D Pharmacy First Year Notes and MCQ with Answers ER 2020 As per the new syllabus of D Pharmacy ER 2020 If you’re pursuing a Diploma in Pharmacy (D.Pharm), you know that taking notes is an essential part of your studies. As a first-year student, it’s important to have access to comprehensive notes that cover.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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HubSpot vs Pardot: Features, Usability, and User Experience

Clear Pivot

HubSpot is a wonderful CRM and marketing automation tool, but it isn't the only one out there. Pardot from Salesforce is a popular alternative. How do these platforms compare to each other?

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Pharma is in acquisition mode but small biotechs hurting for money

World of DTC Marketing

Pharma companies are flush with cash and looking to make deals, but there are still a lot of small biotech companies that don’t have enough money to launch their products entirely. It seems that pharma is only interested in drugs that have the potential to sell hundreds of millions as opposed to small products that may only sell to a limited audience.

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The role of real-world evidence in the lifecycle of diagnostic, medical device, and digital therapeutic products

Clarify Health

From FDA regulatory approvals to commercialization strategies to value demonstrations, real-world evidence (RWE) plays a pivotal role in the product lifecycle of diagnostics, medical devices, and digital therapeutics (DTx). The FDA published Use of Real-World Evidence to Support Regulatory Decision-Making for Medical Devices to provide guidance on leveraging real-world data in regulatory decision-making within [.].

Medical 52
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2022 Pharma Marketing Trend to Watch: Musical Chairs

Eversana Intouch

Welcome to 2022! It’s time to put aside any leftover notions of “getting back to the way things were” – to stop looking backward and, instead, weed out any lingering, hindering assumptions and approaches, identify the trends that will shape the year ahead, and move to meet them. You can read our complete annual trends forecast here , but let’s talk about one of them today.

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Optimizing Clinical Supply Strategy: Navigating Challenges & Finding Your Ideal Model

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Pharma USA 2022 – Where Pharma Self-Disrupts

Pharma Marketing Network

Pharma USA 2022 is North America’s leading commercial pharma event. Here is where we will witness the moment where pharma will learn to self-disrupt. The opportunity to redefine what an industry means doesn’t come around often. For pharma, that moment is now. It’s time to lead the overhaul of our broken healthcare system to one that is fit-for-purpose.

Pharma 52
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Influencer marketing in pharma

World of DTC Marketing

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. Can pharma leverage influencer marketing? Across the board, in­flu­encer mar­ket­ing was worth around $9.7 bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­k

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Clarify Health welcomes Niall Brennan as Chief Analytics and Privacy Officer

Clarify Health

Today, we announced the appointment of Niall Brennan as Chief Analytics and Privacy Officer to lead Clarify’s analytics and informatics strategy. He joins Clarify from his prior role as President and CEO of the Health Care Cost Institute. He previously served as the Chief Data Officer at the Centers for Medicare & Medicaid, where he led the Obama administration’s healthcare transparency efforts, built an advanced analytics enterprise, and played a key role in implementing numerous Affordable

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The 5 Best Mobile CRM Tools For Sales Reps In 2022

Toolyt

When you work in sales, business development, or account management, you’re always on the go. You may not have the time to spend many hours per day at your desk on your laptop. And, to deal with the daily tasks, information and customer records is becoming more and more important. This is where Mobile CRM plays a crucial role in managing your day-to-day activities with ease.

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How Machine Learning Drives Clinical Trial Efficiency

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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IMMEDIATE UPDATE: The Supreme Court Allows CMS’s Omnibus COVID-19 Health Care Staff Vaccination Interim Final Rule to Continue and Halts OSHA’s Emergency Temporary Standard

Nixon Gwilt Law

*This blog post updates the “Biden Administration Requires Vaccination for Medicare and Medicaid Certified Providers/Suppliers by January 2022: CMS Issues its Omnibus COVID-19 Health Care Staff Vaccination Interim Final Rule” blog post of November 5, 2021 Supreme Court Decisions On January 13, 2022, in response to numerous legal challenges premised on the lack or abuse of executive authority, the Supreme Court issued separate decisions that: allows the Centers for Medicare and Medicaid Services’

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Can technology accelerate the adoption of value-based contracts?

Clarify Health

As the US health system evolves toward a more patient-centered approach to health, the adoption of value-based contract models maintains momentum. Whereas the traditional fee-for-service healthcare payment model rewards quantity by tying payments to the types and volume of services provided to patients, value-based care (VBC) contracts align healthcare provider reimbursement with quality and cost-effective care.

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Clarify Health welcomes Niall Brennan as Chief Analytics and Privacy Officer

Clarify Health

Today, we announced the appointment of Niall Brennan as Chief Analytics and Privacy Officer to lead Clarify’s analytics and informatics strategy. He joins Clarify from his prior role as President and CEO of the Health Care Cost Institute. He previously served as the Chief Data Officer at the Centers for Medicare & Medicaid, where [.].

Leads 52
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Can technology accelerate the adoption of value-based contracts?

Clarify Health

As the US health system evolves toward a more patient-centered approach to health, the adoption of value-based contract models maintains momentum. Whereas the traditional fee-for-service healthcare payment model rewards quantity by tying payments to the types and volume of services provided to patients, value-based care (VBC) contracts align healthcare provider reimbursement with quality and [.].

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The 5 Best Mobile CRM Tools For Sales Reps In 2022

Toolyt

When you work in sales, business development, or account management, you’re always on the go. You may not have the time to spend many hours per day at your desk on your laptop. And, to deal with the daily tasks, information and customer records is becoming more and more important. This is where Mobile CRM plays a crucial role in managing your day-to-day activities with ease.

CRM 52