World of DTC Marketing

FEBRUARY 3, 2022

The way people make treatment decisions is changing because of COVID. Agencies are responsible for working with clients to implement changes that support brand objectives. It won’t be easy and means changing the mindset from a vendor to a strategic partner. If you work in an agency, your job is not to develop a website or TV spot. You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx.

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New to Medical Device Sales

JANUARY 31, 2022

You can listen here: [link] You can watch here: [link] This was a quick episode of encouragement to keep going. The journey to break into medical device sales is a roller coaster. One day you’re at the top finding out you got the interview, just to be crushed a few days later saying that they went with an internal candidate. It can be a tough road, but I promise if you stay with it and work hard you will break in.

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Medical Device Success

JANUARY 30, 2022

Reading time: 2 – 4 minutes. What percentage of death due to cervical cancer are in 3 rd and 2 nd world countries? You will be shocked by the answer. It is inexcusable considering how simple the test is to detect it. HERhealthEQ is a non-profit organization that is a little different than what you may consider the typical medically related non-profit looks like.

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Clarivate

FEBRUARY 3, 2022

Introducing new functionality within InCites Benchmarking and Analytics, allowing users to search and evaluate according to the UN Sustainable Development Goals. Designed in 2015 to be a “blueprint to achieve a better and more sustainable future for all,” the United Nations’ Sustainable Development Goals (SDGs) have caught the attention and the imagination of the research community.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. But is it too late for Biogen to stage a comeback with their reputation damaged? Biogen executives vowed to fight hard to reverse Medicare’s preliminary decision to sharply limit coverage of the company’s Alzheimer’s drug while saying more

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Food and Drug Administration Physicians Side effects Doctors 239

Prognos Health

FEBRUARY 4, 2022

Anyone who has purchased groceries or filled up at a gas station recently has felt the pinch of rising costs. The current inflation rate of 6.2% is a 30-year high, and if history is any indication, healthcare costs will be among the most impacted areas going forward.

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Modus

FEBRUARY 3, 2022

Do you have a problem with your sales content? If your organization is typical, your sales reps use only a measly 35% of the marketing content that you create. Ouch !

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World of DTC Marketing

FEBRUARY 1, 2022

According to STAT News “after a double-digit decline in 2021, the sector has fallen another 20% in the new year, erasing billions in value and leading even the most seasoned investors to question whether biotech has further to fall. Can small biotech companies survive? Many large pharmaceutical companies reported record performances in 2021, whether that’s a decade-high stock price or shares that outperformed the broader market as investors continued to pour money into companies maki

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Food and Drug Administration FDA Pharmaceutical Food 234

Prognos Health

FEBRUARY 4, 2022

Anyone who has purchased groceries or filled up at a gas station recently has felt the pinch of rising costs. The current inflation rate of 6.2% is a 30-year high, and if history is any indication, healthcare costs will be among the most impacted areas going forward. According to the US Bureau of Labor Statistics, the Consumer Price Index increased 107% between December 1989 and December 2020, but the increase in healthcare costs was much more significant.

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Insurance Prescription Healthcare Healthcare 52

Scott’s Directories

FEBRUARY 3, 2022

A List Of Doctors In Nova Scotia is a sure way to find potential clients for sales in the healthcare market. The information that is provided includes contact information, location, type of physician, school history, years of being in practice, and more. This information can assist a business in understanding their role in the healthcare industry and if their product will be beneficial to the medical professional.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Clarify Health

FEBRUARY 2, 2022

Pfizer partnered with Clarify on an observational study on diagnostic testing patterns in transthyretin amyloid cardiomyopathy (ATTR-CM) patients. This novel study is the first of its kind for ATTR-CM patients. In January 2022, the study titled, Temporal Trends in Diagnostic Testing Patterns for Wild-Type Transthyretin Amyloid Cardiomyopathy in the Medicare Fee-for-Service Population, was published in the American Journal of Cardiology.

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Tribeca Knowledge

FEBRUARY 1, 2022

I n our new report Launch Readiness 2022 , we consider how launch strategists may best navigate a fast-changing yet still commercially ripe environment for pharmaceutical launch readiness. We show how digital transformation and cutting-edge launch management software help companies track the status of launch activities and manage global launch challenges, in real-time and across both functions and countries.

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Prognos Health

FEBRUARY 1, 2022

Wall Street expectations and enthusiasm have been high surrounding the biotechnology and pharmaceutical sectors in recent years with investors eager to profit from the next big blockbuster therapies. However, a recent report from L.E.K. Consulting shows a considerable percentage of new drug launches have underperformed initial estimates.

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Star OUTiCO

FEBRUARY 1, 2022

Joanne Irving, Head of Market Access and Service Redesign, Star OUTiCO. My career started as an RGN, and I continue to work in the NHS in renal medicine. I’ve worked in the pharmaceutical industry full-time for 24 years across a variety of roles but mostly within Leadership and Market Access, and latterly heading up Key Account Management at Boehringer-Ingelheim.

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Key account management Medicine Marketing Management 52

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Clarify Health

FEBRUARY 2, 2022

Pfizer partnered with Clarify on an observational study on diagnostic testing patterns in transthyretin amyloid cardiomyopathy (ATTR-CM) patients. This novel study is the first of its kind for ATTR-CM patients. In January 2022, the study titled, Temporal Trends in Diagnostic Testing Patterns for Wild-Type Transthyretin Amyloid Cardiomyopathy in the Medicare Fee-for-Service Population, was published [.].

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Patients 52

Clarivate

FEBRUARY 1, 2022

In the rush to close M&A transactions, organizations can risk loss of IP value or even IP rights. Read to find out more about these IP risks. Global merger and acquisition (M&A) activity set new records in 2021, as volumes reached $5.8 trillion—a 64% increase over the previous year. [1] While M&A transactions have become a cornerstone of corporate growth strategies, they can be disruptive to the intellectual property (IP) portfolios of the companies involved.

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Prognos Health

FEBRUARY 1, 2022

Wall Street expectations and enthusiasm have been high surrounding the biotechnology and pharmaceutical sectors in recent years with investors eager to profit from the next big blockbuster therapies. However, a recent report from L.E.K. Consulting shows a considerable percentage of new drug launches have underperformed initial estimates. According to the report: Nearly half the drugs launched in the past 15 years underperformed analyst estimates by more than 20% Only one-fifth of new medications

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Consulting Physicians Pharma Biopharma 52

Storyvine

JANUARY 31, 2022

Problem: Times have changed. In this new era of personalized medicine, influencer marketing, and customer authenticity, Pharma companies need to put real patient stories at the core of their communication and marketing strategies. But as one pharma marketer recently said to us, “It's not sustainable for me to spend $100K for one two-minute patient testimonial video.

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Patients Pharma Marketing Healthcare 52

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

eMediWrite

FEBRUARY 2, 2022

You’ll be the vital link between medical and pharmaceutical firms and healthcare providers as a Medical Sales Representative. General practitioners (GPs), hospital doctors, pharmacists, practise managers, nurses, dentists, and veterinary surgeons are just a few of the people you’ll meet. You’ll position and differentiate your items – which might include prescription pharmaceuticals, drugstore or OTC brands, wound care, nutrition, diagnostics, or vaccines – from the

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Progressive Medical

FEBRUARY 1, 2022

You must be a registered user to view this information. The post Monthly Employee Portal Updates | January 2022 appeared first on Progressive Medical, Inc.

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Cesare Ferrari

JANUARY 29, 2022

If you are working in the commercial organization of a medical device producer, one of your objectives is to establish and maintain a successful partnership manufacturer- distributor. . An example of a good practice is when the manufacturer and distributor regularly examine their business relationships to determine if they are providing each other with the appropriate results, incentives, and support in order to strengthen their working relationships.

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World of DTC Marketing

JANUARY 31, 2022

The latest KFF COVID-19 Monitor finds that fatigue and frustration dominate the public’s mood as the U.S. nears the pandemic’s second anniversary. While partisans have often been split in their pandemic attitudes, roughly three in four Democrats, independents, and Republicans say they feel “tired” and “frustrated,” and similar shares say they think it is likely that most people in the U.S. will eventually get infected with COVID-19.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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