World of DTC Marketing

DECEMBER 17, 2021

The public has been told that pharma needs money to develop new drugs, but unfortunately, that’s a huge lie. As biopharmadive recently, “some of the biggest pharmaceutical companies, sitting on large and growing sums of cash, are funneling those funds into major share buyback programs and acquisitions of smaller biotech companies. On Thursday, Swiss drug-making giant Novartis announced plans to buy back up to $15 billion worth of its shares by end of 2023, a program it will fund wi

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New to Medical Device Sales

DECEMBER 13, 2021

You can listen here: [link] You can watch here: [link] There are thousands of candidates trying to break into Medical Device Sales and it’s a very competitive industry so how can you stand out? Here’s some of my top tips. Be Yourself - You have to be true to yourself so you can make sure it’s a good fit and more authentic. Passion - Anyone can show up… but can you be excited for the opportunity.

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Medical Device Success

DECEMBER 12, 2021

Reading time: 2 – 3 minutes. “Employees at three out of every five companies rated their organization weak at execution…” This was one result of a Harvard assessment of employees from more than 1,000 companies, governments and non for profits. The Harvard assessment resulted in the 17 traits of organizational effectiveness where the number one trait was “Everyone has a good idea of the decisions and actions for which he or she is responsible”.

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Clarity Engagement Solutions

DECEMBER 15, 2021

At Clarity Engagement Solutions , we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations in accordance with their market access questions. As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. .

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Pharma Marketing Network

DECEMBER 17, 2021

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. In this article, R.J. Lewis, Founder & CEO of eHealthcare Solutions and Tap Native, offers his top ten predictions for what’s ahead for pharma in 2022.

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Clarivate

DECEMBER 16, 2021

How we’re expanding support for dealing with editorial expressions of concern and retractions. Research integrity is a key part of our mission at Clarivate to be a trusted, indispensable partner to innovators everywhere. Our research data, insights and analysis are used by the world’s top research institutions, by multiple governments and by national research agencies for global research assessment, which gives us a responsibility to monitor and act where we can to ensure the integrity of our da

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Clarity Engagement Solutions

DECEMBER 15, 2021

At Clarity Engagement Solutions , we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations in accordance with their market access questions. As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. .

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Pharma Marketing Network

DECEMBER 17, 2021

Big pharma has compelling reasons to change the way business gets done. The wave of interest in sustainability follows the value chain from top-tier pharmaceutical companies to their suppliers of every size. Leaders are hard at work focusing their efforts on how to use sustainability as a platform for innovation. Step one is to assess your corporate social responsibility (CSR) policies and ensure actions are integrated across the organization.

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Clarivate

DECEMBER 16, 2021

Throughout 2021, we brought you stories of women scientific researchers at Clarivate delivering invaluable contributions to innovation and customer success. Over the past two years, these women have done essential work in addressing COVID-19 and in helping to create a more equitable STEM field post-pandemic. Learn more. These colleagues have earned recognition and awards for excellence in their achievements in many different and specialist fields of scientific research.

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Clarify Health

DECEMBER 15, 2021

We’re excited to announce that Kenneth Park, MD , has joined the Clarify leadership team as the SVP and General Manager (GM) of our life sciences business. Park is one of the industry’s foremost experts on real-world evidence (RWE). He brings over 15 years of experience delivering and successfully deploying innovative, real-world evidence solutions that have shaped how life sciences companies develop and launch products.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Dinamic OR

DECEMBER 15, 2021

Medical device salespeople are constantly looking for new and innovative ways to provide more value to the OR staffs they serve. Recently, they have been using technology to improve communication and collaboration. By using advanced apps paired with devices like the iPad, medical device salespeople are better able to educate OR staff on the products they offer.

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Pharma Marketing Network

DECEMBER 17, 2021

#1: Omnichannel engagement is the key to creating personalized customer experiences and relevancy, but it remains something of a holy grail within the pharmaceutical industry. Across several sessions at this year’s Reuters Pharma Marketing USA, leading marketers discussed why it’s been such an uphill struggle and shared possible solutions. Traditionally, pharmaceutical companies have been siloed to a degree that would be unthinkable in most other industries.

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ALULA

DECEMBER 14, 2021

(Note to readers: We received a lot of valuable feedback on this post! People requested more detail on how to observe remote workers, so we expanded our previous post. Thank you for reading, and we hope the additions are helpful! — Ken). How do I know people are doing the right things in the right way when they are working remotely? I’m hearing this question a lot as remote and hybrid working have become the “new normal.

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Clarify Health

DECEMBER 15, 2021

We’re excited to announce that Kenneth Park, MD, has joined the Clarify leadership team as the SVP and General Manager (GM) of our life sciences business. Park is one of the industry’s foremost experts on real-world evidence (RWE). He brings over 15 years of experience delivering and successfully deploying innovative, real-world evidence solutions that [.].

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Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients.

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Axxelus

DECEMBER 13, 2021

Recruitment for any position in a company is an involved process. From advertising job openings to creating competitive compensation packages, vetting prospective employees, and onboarding new hires, there are many time-consuming (and potentially expensive) steps to consider. Hiring a healthcare sales rep can be especially challenging.

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World of DTC Marketing

DECEMBER 13, 2021

OPENING: American cancer patients spent more than $21 billion on their care in 2019. That $21.09 billion included out-of-pocket costs of $16.22 billion and patient time costs of $4.87 billion. As cancer survival rates rise, so do the price tags of life-saving treatments. Monthly drugs costs may reach $100,000, causing many Americans to struggle with the physical and emotional effects of high out-of-pocket medical costs.

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KBK Communications

DECEMBER 15, 2021

In the information age, data is power. It's a truth that many businesses have come to accept and even use as their competitive advantage. The more data you have, the better insights you can glean from it - but what if your company doesn't have a plan for managing all this data? In today's blog post we'll take a look at what a data model is and why it matters so much to consider one when planning for technology audits or developing new systems.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Global Edge Recruiting

DECEMBER 14, 2021

Global Edge Recruiting. Top Pharmaceutical Sales Interview Preparation Tips & Questions. Spend Time Researching the Company as part of Your Interview Preparations First, spend time researching the hiring company and the people conducting the interview for the pharmaceutical sales position. Successfully interviewing for any job, particularly one in pharmaceutical sales or medical device sales requires investing time for proper interview preparation.

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World of DTC Marketing

DECEMBER 15, 2021

The concept that a medical app can replace a health care professional is myopic. At best, health apps can alert users to potential problems, but only a trained health care professional can diagnose problems. People are living longer, but there is a prediction of a global lack of healthcare workers to look after them, with a shortfall of 9.9 million doctors, nurses, and midwives expected by 2030.

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World of DTC Marketing

DECEMBER 16, 2021

(Axios) Second-quarter results are still pouring in, but so far, a vast majority of health care companies are reporting profits that many people assumed would not have been possible as the pandemic continued. Drug sales fell across many pharma companies but cutting administrative and research costs kept earnings at industry highs. Nine of the ten biggest profit margins recorded as July 31 belonged to drug companies.

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World of DTC Marketing

DECEMBER 14, 2021

WHAT’S HAPPENING: In the Build Back Better bill , Democrats are actually proposing limiting insulin prices to $35 a month but Republicans can’t have any of that. PhRMA spent pharma’s money well and bought some politicians while people who need insulin are suffering. Millions of Americans use insulin for diabetes, and the drug can cost as much as $1,000 a month.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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