World of DTC Marketing
JUNE 6, 2022
Medicare Advantage plans are endangering the lives of older adults and people with disabilities. The HHS Office of the Inspector General (OIG), which works to fight waste, fraud, and abuse, recently issued a devastating report showing that these corporate health plans, which contract with the government to deliver Medicare benefits, are denying large amounts of care inappropriately. .
Healthcare Success
JUNE 6, 2022
If you’re in business, you have competitors. . Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. What’s more, your highest revenue service lines are likely already facing stiff competition from all angles. .
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Spotio
JUNE 6, 2022
The buyer’s journey has changed. With the internet at our fingertips, consumer’s have the ability to research and compare solutions like no generation before. They also have access to mountains of user generated content like peer reviews – which are trusted nearly as much as referrals. More empowered buyers has resulted in longer sales cycles.
Pharmaceutical Commerce
JUNE 10, 2022
Proper control of type 1 and 2 diabetes can greatly reduce the personal impact and economic burden of this pervasive public health condition. To that end, stakeholders are exploring many parallel routes to help individuals and society maintain the upper hand, as the toll of diabetes continues to skyrocket.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Clarivate
JUNE 9, 2022
Continuing the celebration of World IP Day 2022, Aman Gata-Aura, Strategy Manager at Clarivate , shares her thoughts on how sustainability and quality education are key for supporting young people and the future of intellectual property. According to the World Intellectual Property Organization (WIPO), there are around 1.8 billion people under the age of 25 in the world today, with 90% living in developing countries.
Legacy MEDSearch
JUNE 7, 2022
Cardio Flow, Inc., a medical device company and developer of minimally invasive peripheral vascular devices to treat peripheral artery disease (PAD), announced it recently received U.S. Food and Drug Administration (FDA) clearance for the company’s FreedomFlow® Peripheral Guidewire. The FreedomFlow guidewire is stainless steel core-to-tip design with a fixed distal-spring coil which was developed to provide exceptional support for diagnostic and therapeutic devices used in treating plaque blocka
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Scott Burrows
JUNE 7, 2022
Resilience: More than just a word to Florida Florida is thriving! As a Florida motivational resilience speaker, I have to tell you how proud I was of my home state after reading this recent special report from the Florida Department of Financial Services.
Salesforce
JUNE 10, 2022
Without customer trust, what do you have? Loyalty, reputation, and revenue are all built on it. However, only 23% of consumers say they completely trust the health industry. That’s a big gap, but it’s also a big opportunity. For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce.
Impetus Digital
JUNE 9, 2022
Leveraging a combination of Impetus Digital’s best-in-class synchronous (real-time) virtual tools and our new asynchronous (over-time, anytime) Community Board and Resource Center offerings, we worked closely with our client–a Medical Education team from a large pharmaceutical company based in Europe–to produce a 4-part Learning Program for dermatologists, rheumatologists, and primary care providers (PCPs) on updates in scleroderma management.
MedReps
JUNE 7, 2022
Although a career in medical sales can be rewarding, especially when you’re established and have a solid sales pitch in hand, there can also be some complications. These roadblocks, many of which medical sales representatives have faced at one time or another, are not impossible to deal with. In some cases, you’ll have to get a little creative, but that’s par for the course in the sales industry.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Pharmaceutical Commerce
JUNE 10, 2022
A conversation with EY life sciences leaders Jim Welch and Jay Welsh.
Clear Pivot
JUNE 7, 2022
Ethoca estimates that payment failures account for $145.9 billion in sales lost globally every year. So why don’t more businesses focus on it as part of their win-back campaigns?
Clarify Health
JUNE 10, 2022
Watch this video of Clarify Health’s President, Todd Gottula , to hear him discuss how to accelerate adoption of value-based care at the AWS booth. He described five pillars of success : Precise provider performance benchmarking Digitization of value-based contracts Incentives and analytics to help clinicians make better care decisions Integration of clinical and financial performance analytics into provider workflows New economic models, such as giving providers access to capital before the set
MedReps
JUNE 6, 2022
So, you’re about to pitch your product. To be fair, there’s no one right way to sell, but there are plenty of wrong ones. Use the following do’s and don’ts to walk yourself through your entire pitch and beyond. The Do’s and Don’ts of Pitching. To start out, face-to-face time with physicians is a scarce resource these days, so before you go running into your next office, it pays to plan things out.
Pharmaceutical Commerce
JUNE 10, 2022
The packaging and shipping of dangerous goods (DG) adds further challenges. to the distribution pressures brought about by the pandemic.
Clear Pivot
JUNE 6, 2022
There are few industries as impactful as medical devices. Because these products can define an individual's quality of life, people need to understand why they can trust your product to perform better than the rest. That means that a bare-bones marketing plan will not suffice. Medical device manufacturers need well-crafted, highly-effective marketing plans to convey trust and authority to their target audience.
Clarify Health
JUNE 10, 2022
Watch this video of Clarify Health’s President, Todd Gottula , to hear him discuss how to accelerate adoption of value-based care at the AWS booth. He described five pillars of success: Precise provider performance benchmarking. Digitization of value-based contracts. Incentives and analytics to help clinicians make better care decisions. Integration of clinical and financial performance analytics into provider workflows.
Legacy MEDSearch
JUNE 10, 2022
Saneso Inc., a leading US developer of next gen endoscope systems announces today the US Food and Drug Administration (FDA) has granted 510(k) clearance of its novel integrated 360° field of view colonoscope. “We are pleased to extend the world’s first and only 360° colonoscope to all physicians, hospitals, and ASCs who will benefit from this expansive and state of the art technology,” said Saneso’s Director of Public and Government Affairs, Mr.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Pharmaceutical Commerce
JUNE 10, 2022
Why ‘real-time-all-the-time’ supply chain operations are fundamental to biopharma success.
Spotio
JUNE 10, 2022
Sales Performance Management (SPM) is a data-driven approach to planning, managing, and analyzing your company’s sales performance. Latest figures suggest that sales performance management is a “must-have” system for sales teams in today’s fast-paced market. According to OpenSymmetry: Companies yet to embrace SPM typically see only 25% of their reps achieve their sales quota goals.
Scott’s Directories
JUNE 9, 2022
A sales process in the medical industry can be extremely tiring, especially when it comes to pitching to doctors. After all, doctors are very busy, and it can be difficult to set up meetings with them. They might also have a lot of questions when it comes to buying a product since healthcare products are no small investments. Healthcare lead generation and selling are more than just finding a list of doctors in BC and calling them.
Legacy MEDSearch
JUNE 10, 2022
“The only one managing your career is you!”. You’ve probably heard this advice many times from multiple sources. However, these well-meaning advisors may have neglected to tell you that managing your career is hard! You spent the formative years of your life and education following a prescribed plan with a mapped-out path to success. However, as soon as you accept your first job, there’s no one direction to go in.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Pharmaceutical Commerce
JUNE 10, 2022
Pharma supply chain management will be one of the earliest beneficiaries of the Fourth Industrial Revolution, and the potential of ‘networks of networks’.
Medical Sales Authority
JUNE 9, 2022
The team at Medical Sales Authority has put together a list of fourteen ways medical device sales reps spend their days. All industry reps will be able to relate to this list regardless of their company or product. Some of these activities bring dread and resentment. Others are the best part of the job. Read on to learn about the day in the life of a medical device sales rep.
MedTechVets
JUNE 9, 2022
JUNE 9 – On May 24th, MedTechVets held its Spring Networking Conference to mark the end of another successful Academy. This year, we were joined by 46 individuals, all with the same goal–building a bridge to help military veterans successfully transition to meaningful civilian careers. . “ Everyone brings an interesting story and perspective of their company.
Impetus Digital
JUNE 9, 2022
Jón Ingi Bergsteinsson , Co-founder & CCO at SMART-TRIAL , sat down with Natalie Yeadon in this Fireside Chat. Among other things, they dived into the barriers to, and benefits of, digitalization of clinical operations and trials in the MedTech industry. Jón also shared his insights into how the shift in regulatory focus on clinical data in Europe and the fact that global healthcare customers are putting more focus on value-based care have impacted the need for clinical evidence for MedTech
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Pharmaceutical Commerce
JUNE 10, 2022
A reflection on the industry's effort to foster and facilitate sustainability.
Vodori
JUNE 9, 2022
Giving productive feedback to your promotional review committee is paramount to making your MLR review process efficient and effective. Sharing productive feedback saves time, resources, and streamlines your entire process–which in turn makes it easier for you to get your content to market faster. Our decades of working within life sciences on the promotional review process has revealed several best practices for promoting great collaboration within the promotional review committee and improving
Rep-Lite
JUNE 7, 2022
The labor market is under persistent pressure, with many job opportunities, new hires, and individuals departing simultaneously, which is suitable for job seekers but challenging for hiring managers. According to a recent survey conducted by the United States Bureau of Labor Statistics , as of April 2022, there are still 11.4 million vacant positions in the US.
Impetus Digital
JUNE 8, 2022
This is a guest article and does not necessarily reflect the views and values of Impetus Digital. As modern society continues to progress, so does the medical field. One of the most significant and rapidly-growing sectors of modern medicine is biotechnology. This relatively new science involves the use of technology to manipulate genes and proteins in order to treat or prevent diseases.
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