World of DTC Marketing
DECEMBER 15, 2020
SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. While 5% may not sound like much, consider that 8.5 billion doctor’s visits, worth a total of approximately US$500 billion. The most time-consuming task is to make an appointment with your doctor just to ask for a new Rx or an Rx renewal.
Medical Device Success
DECEMBER 13, 2020
Reading time: 2 – 3 minutes For MedTech sales to succeed in this new environment, you need Demand Generation. For Demand Generation to succeed, you need a well implemented and accepted CRM system. Only 45% of organizations use CRM for its intended purpose. Less than 40% of businesses have a CRM adoption rate over 90%. Because these statistics include large B2C companies, I suspect the adoption rate in small to medium sized MedTech companies is worse.
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Integrity Solutions
DECEMBER 15, 2020
Effective sales coaching yields results, and sales leaders intuitively seem to understand this. So where’s the disconnect? Why isn’t everyone putting their energy and attention behind something they know will deliver results? You don’t have to look far to find another article or blog post talking about the importance of coaching in the workplace. Productivity, retention, engagement, adaptability and performance are just a few of the benefits coaching has been shown to deliver.
Clarify Health
DECEMBER 18, 2020
This month, Clarify Health hosted a webinar with Reuters Events Pharma to discuss decoding patient journeys for commercial impact. It included an all-star panel of speakers from Clarify, Eli Lilly, and Boehringer Ingelheim, and it was moderated by Reuters. Attendees were primarily from pharmaceutical and biotechnology companies, working in the commercial organization.
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World of DTC Marketing
DECEMBER 16, 2020
Pharma has adapted virtual ad boards which is essential for impact marketing. I’ve noticed, however, that some best practices for ad boards seem to be slipping. Here is a checklist. 1ne: “Let’s have an ad board.” The first question you need to ask is whether you really need an ad board. Ad boards should not be used to tell something you already know. 2wo : What’s our objective?
Pharma Marketing Network
DECEMBER 16, 2020
The 2021 NextGen Pharma Content , taking place on March 23-24 , will bring together content creators, marketers, and communications/PR practitioners to learn how to build trust and earn loyalty with customers to achieve a positive emotional connection with your brand. Don’t miss out on gaining unique insights from these experts, as well as the many opportunities to network with your peers and stakeholders working on content.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Clarify Health
DECEMBER 18, 2020
This month, Clarify Health hosted a webinar with Reuters Events Pharma to discuss decoding patient journeys for commercial impact. It included an all-star panel of speakers from Clarify, Eli Lilly, and Boehringer Ingelheim, and it was moderated by Reuters. Attendees were primarily from pharmaceutical and biotechnology companies, working in the commercial organization.
World of DTC Marketing
DECEMBER 18, 2020
SUMMARY: The “goodwill” that many believe was gained from the development of a Covid-19 may be more of a wish than a reality. Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. The headline and byline in a Times editorial said it all “Don’t Fall for Big Pharma’s Savior Act, Heroic work went into the development of the coronavirus vaccines.
The Marketing Advantage
DECEMBER 15, 2020
December 15, 2020 Imagining how COVID-19 cases will spike after the holidays presents an ongoing challenge in creating post COVID-19 sales compensation goals. Yet even though setting goals for the first quarter of next year will still be challenging, it will be easier than it was at the start of COVID-19. At The Marketing Advantage, with our many years of sales incentive compensation experience, we are approaching goal setting differently depending on the product and the impact of COVID-19 on sa
Pharma Marketing Network
DECEMBER 14, 2020
Highlights from Reuters Events, Pharma Awards USA 2020 – Day 1. With access to over 60 of the industry’s shining case studies, the 2020 USA Pharma Awards held its virtual ceremony on December 8-9, 2020. Throughout the ceremony, finalists presented their learnings around patient experience & services, novel collaborations, customer experience, education & awareness, analytics, and more.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Every Ancillary
DECEMBER 12, 2020
Many industries have undergone a rapid revolution during 2020, especially healthcare. The coronavirus pandemic has accelerated certain trends for how medical practices make purchasing decisions. Multiple surveys have shown that roughly half of physicians no longer do in-person visits with sales reps…and that is before the pandemic! It is safe to assume that many of the remaining half have instituted protocols to limit in-person visits, making it more difficult for sales professionals accustomed
Clarify Health
DECEMBER 15, 2020
On December 3, 2020, Paul Deeringer , SVP Strategy & Emerging Business at John Muir Health (JMH), and Manisha Shetty Gulat i , Clarify Health, led a boardroom discussion about the technology and strategy necessary to improve healthcare referral alignment. The boardroom was hosted by the Healthcare Executive Forum and brought together executives from hospitals and health systems across the US.
World of DTC Marketing
DECEMBER 17, 2020
SUMMARY: (Axios) The U.S. spent $3.8 trillion on health care last year, accounting for about 18% of the entire American economy, according to new federal data. The U.S. has by far the most expensive health care system in the world, and every year it eats up a little more — from the federal government, states, employers, and individuals. This is unsustainable.
Clarify Health
DECEMBER 15, 2020
On December 3, 2020, Paul Deeringer, SVP Strategy & Emerging Business at John Muir Health (JMH), and Manisha Shetty Gulati, Clarify Health, led a boardroom discussion about the technology and strategy necessary to improve healthcare referral alignment. The boardroom was hosted by the Healthcare Executive Forum and brought together executives from hospitals and health systems [.].
World of DTC Marketing
DECEMBER 14, 2020
I’ve been keeping an eye on polls asking people if they’re going to get a COVID-19 vaccine. Some polls say the majority are going to get vaccinated, but others say the majority of those polled are not going to get vaccinated. It all comes down to trust in the FDA, which has been damaged severely by an anti-science failed leader. My local paper, here in Florida, posted a Facebook poll asking people if they will get vaccinated against COVID-19.
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