Sat.Aug 14, 2021 - Fri.Aug 20, 2021

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Small versus big digital agencies for pharma

World of DTC Marketing

SUMMARY: You should never choose an agency based on size. It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class. Debra called me up in a bit of a panic. She had received a proposal from her digital agency to build their product website and a proposal for paid media.

Pharma 249
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Episode 59 – The New Art & Science of MedTech Sales

Medical Device Success

Reading time: 2 – 2 minutes. Is sales an art or a science or a bit of both? And, how has the art and science changed in the past year? Some key trends in MedTech have accelerated due to the pandemic that will affect the art and science of selling. This episode is a discussion to help listeners and viewers be sure they are adjusting to the trends.

Sales 100
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Being Human in the Time of Automation

Salesforce

If you’re like most people, you probably think there’s a good chance that AI or robots will have a significant impact on the global job market. Yet surveys also show that most of us think that these disruptive technologies are primarily going to affect someone else?someone with a skill set or an educational background that lends itself to repeatable work.

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SAVE THE DATE: PMN Fall 2021 Summit: Pharma-Marketing Innovations & Trends of 2021 – Sep. 16th

Pharma Marketing Network

SAVE THE DATE – PMN Fall 2021 Summit: Pharma-Marketing Innovations & Trends of 2021 | SEP. 16th, 12:00PM – 1:30PM EST. SAVE YOUR SEAT TODAY. Telehealth: Is It Here to Stay? Once considered a novelty, over the past 18 months, Telehealth has risen to a prominent position in the continuum of care. Pharmaceutical brands must adapt to this new modality and pivot their promotional efforts to ensure that they can leverage the Telehealth channel effectively.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How pharma can attract and keep talented, employees

World of DTC Marketing

SUMMARY: I believe the biggest challenge facing pharma companies doesn’t come from legislation or R&D. It comes from being able to recruit and hold onto people who have a passion for the industry and get discouraged by a culture of endless meetings and matrix decision making. Here are some suggestions on how, I believe, pharma can attract and keep great employees.

Pharma 173
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Bridging the Gap Between Generations in the Workplace

Source Explorer

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Former Athletes Make It Big In Medical Sales

Medical Sales News

Fewer than 2% of all student-athletes go on to become professional athletes, leaving 98% looking for jobs across all industries. Athletes develop the qualities, skills and mentality that hiring managers are looking for as they build their sales team. Any relevant personal experience with sports injuries can also be a huge asset for selling those products specifically built for sports injuries.

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Accelerating HCP engagement in Singapore using customer reference data

Veeva

In May 2021, we announced the expansion of Veeva OpenData into Singapore, empowering field teams with faster and more accurate data to deliver innovation and choice in customer reference data for the industry. Veeva OpenData has one of the most accurate customer reference data sets available in the market and provides access to a wide profile of healthcare professionals and healthcare organisations in Singapore.

Sales 52
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COVID Booster shots: Experts say it’s a mistake

World of DTC Marketing

SUMMARY: Not only do booster shots risk depriving millions throughout the world of the vaccine, but there is also is no evidence that additional shots meaningfully reduce death or hospitalization from covid-19 for healthy Americans. ( William F. Parker is an assistant professor of pulmonary and critical care medicine at the University of Chicago and assistant director of the MacLean Center for Clinical Medical Ethics via the Washington Post ).

Ethics 187
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PhRMA is going to have to write some big checks

World of DTC Marketing

SUMMARY: President Biden wants to lower prescription drug costs. One of the ways to do this is by allowing Medicare to negotiate drug prices. While it has wide approval in Congress, you can bet that PhRMA is already writing checks to politicians to try and stop this logical move. Healthcare costs in the US are out of control. A perfect storm of COVID, diabetes, and people delaying medical care.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.