World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. neurologists or psychiatrists currently treating about 12,000 Alzheimer’s patients. Source: Fierce Pharma If that enthusiasm pans out in the long run, it could mean at least 300,000 patients taking the drug, or $10 billion to $15 billion in peak Aduhelm from U.S. sales alone, which is above co

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Medical Device Success

JUNE 20, 2021

Reading time: 2 – 3 minutes. THRIVE! As an orthopedic distributor in the midst of the pandemic what do you decide to do? Clay’s answer is THRIVE! That was Habakkuk’s theme word for 2020. Think this is corny? It isn’t. Furthermore, Clay’s team follows their four core values – servant heart, teamwork, excellence and perseverance to deliver on their mission which is “ We exist to help restore life within the orthopedic community” Clay has built his company up to 1

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Pharma Marketing Network

JUNE 25, 2021

Dynamic Global Events (“DGE”) is the Life Science Leader in providing B2B Events. Our name is derived from our Goal – to serve the dynamic informational and networking needs of the Pharmaceutical, Biotechnology, Healthcare, Medical Device and allied industries. DGE Virtual, Hybrid and Live Events: Engage Audiences. Facilitate Information Exchange. Accelerate Partnerships.

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Clarify Health

JUNE 24, 2021

During this year’s RISE Payer/Provider Engagement and Contracting Summit , Dr. Jegar Jasani hosted a panel session with leaders from Horizon Blue Cross Blue Shield of New Jersey called “Innovations to Improve Care Interventions.” Joining the discussion were Liz Rubin , Senior Director of Analytics, and Lisa White , Director of Value-Based Partner Transformation for Horizon.

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Sales Management

World of DTC Marketing

JUNE 24, 2021

SUMMARY: Consumers don’t real pay attention to fair balance in TV ads. Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. As we have seen over the past few years, Pharma companies are a business, a regulated business, but still a business.

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Salesforce

JUNE 22, 2021

With more people getting vaccinated for COVID-19, many companies have started bringing workers back to the office. But not everyone wants to get vaccinated, and not everyone who does will respond positively. This begs a question: can we safely return to office life as we knew it or do we still need to wear masks? To get a clearer understanding of new mask rules and office etiquette, we spoke with Dr.

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Physicians Medicine Management Medical 52

Clarify Health

JUNE 24, 2021

During this year's RISE Payer/Provider Engagement and Contracting Summit, Dr. Jegar Jasani hosted a panel session with leaders from Horizon Blue Cross Blue Shield of New Jersey called "Innovations to Improve Care Interventions." Joining the discussion were Liz Rubin, Senior Director of Analytics, and Lisa White, Director of Value-Based Partner Transformation for Horizon.

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World of DTC Marketing

JUNE 22, 2021

SKIMMERS SUMMARY: There is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud. Milton Friedman A newly approved drug to treat Alzheimer’s disease is expected to become a multibillion-dollar expense for Medicare.

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Medical Sales News

JUNE 21, 2021

If you are interested in breaking into the medical sales industry, you may already know that positions are in high demand. A career in medical sales is a rewarding and lucrative industry with a high earning potential, work flexibility, and the opportunity to sell medical products that can make a direct impact on improving a patient’s quality of life.

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Pharma Marketing Network

JUNE 23, 2021

Richard has been focused on optimizing healthcare experiences for patients, clinicians, and the people surrounding and supporting them. He has worked within life sciences organizations, leading publishers, consultancies, agencies, digital health, and technology solutions support our journeys through illness and to wellness. He has served as an advisor to TEDMED, DreamIT Ventures, Thomas Jefferson University’s Health Design Lab, the NYC Media Lab, and NYC’s Combine Accelerator.

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Consulting Media Networking Leads 52

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Source Explorer

JUNE 24, 2021

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World of DTC Marketing

JUNE 21, 2021

SKIMMERS SUMMARY: Google has vowed to block cookies completely on its Chrome browser, which is used by around 70 percent of the world’s desktop computer owners, by the beginning of 2022. Display ads are usually reported to have an overall click rate of about five clicks in ten thousand ads served. If you want to know why the web is so appallingly littered with ads, it’s because to get five clicks you have to run 10,000 ads.

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