World of DTC Marketing

MAY 9, 2022

Short on Time? Adalytics r eported that for nine months, billions of ad auctions for space on Gannett’s USA Today website resulted in brands unknowingly getting stuck with their ads running on other Gannett sites — often remote community sites. Ads from who-knows-how-many companies ran in the wrong places for nine months. Not a single brand noticed this, and not a single media buyer noticed the fraud.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing. And today more than ever, they are considered the green, hygienic, and convenient alternative to printed or shared materials. .

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Clarity Engagement Solutions

MAY 10, 2022

The 4 Zones™ of Customer Engagement is a practical, coachable, and repeatable framework of industry-leading best practices for strategic customer engagement. It is a tailored approach that has already been rolled out to commercial Life Sciences and Medical Devices organisations in over 35 countries worldwide. It encompasses validated best practices from both within a company and across the industry, to ensure commercial organizations put their “best foot forward” when engaging with

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Training Management Medical Leads 91

Star OUTiCO

MAY 13, 2022

Friday 13 th. It’s here. Are you the sort of person that cares, or is it just another day? If you believe in superstition, how many times have you put missing out on your dream job down to bad luck or everything happening ‘for a reason’? Don’t let ‘fate’ get in the way of developing your career. According to a 2021 survey , 45% of us go around saluting magpies, being extra careful with mirrors, and collecting pennies.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Pharma Marketing Network

MAY 13, 2022

WOTY stands for Woman of the Year. I am excited to share a little bit about what the Healthcare Businesswomen’s Association’s WOTY event of 2022 is and my personal experience. Words that come to mind: #Inspirational #Aspiration and #Community. This was my first WOTY and my first in person event in 2 years! I bought a new dress and shoes (which killed my feet and ended up carrying around in a reusable bag!

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Clarify Health

MAY 12, 2022

The pandemic underlined the industry-wide urgency to modernize the nation’s health system infrastructure and the necessity to adopt value-based contracts to improve outcomes. Systems of intelligence are poised to drive the industry into greater efficiency — delivering insights for better data-based decisions that legacy systems of records are unable to achieve.

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Clear Pivot

MAY 12, 2022

One of the first things that SaaS company owners will tell you is how their road to success was paved with failed businesses. Early-stage companies face challenges such as limited staffing, funding, and customers in the beginning. Even more, a boom in tech companies during the pandemic is predicted to trigger a squeeze in response. So how do you overcome the coming challenges and scale your company to success?

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ALULA

MAY 12, 2022

Recently ALULA's own Danielle Hochstein (Geissler), Ph.D. , participated in a leadership roundtable at the American Biomanufacturing Summit in San Francisco, CA. The discussion focused on how to elevate female leaders, especially in male-dominated industries.

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Clarify Health

MAY 12, 2022

The pandemic underlined the industry-wide urgency to modernize the nation’s health system infrastructure and the necessity to adopt value-based contracts to improve outcomes. Systems of intelligence are poised to drive the industry into greater efficiency — delivering insights for better data-based decisions that legacy systems of records are unable to achieve.

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Distribution Training Government Healthcare 52

Clarivate

MAY 12, 2022

Last week was a great cause for celebration for many in the trademark and IP industry. INTA’s first in-person Annual Meeting since 2019 provided a long-awaited opportunity to meet with colleagues from around the word, discuss the latest trends in trademark law and showcase new Clarivate solutions. The in-person plus virtual event played host to more than 6,700 trademark professionals from 130 countries representing over 3,000 different organizations.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Medical Sales Authority

MAY 11, 2022

Are you trying to break into medical sales? Make sure to check out the world of medical device sales TikTok. This part of TikTok offers short video clips with nuggets of wisdom about a career in the medical device industry. The team at Medical Sales Authority has compiled a list of some of the most popular videos on the platform. Follow these accounts to learn more about getting into the industry. 1.

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Evolve Your Success

MAY 10, 2022

In a world of medical and health jargon, it can be difficult for patients to understand the kind of care they are getting. Sometimes, beyond the language, it is in the way health professionals communicate to the patient and their families as well as to each other. Today’s guests, Antra Boyd and Karen DiMarco , both saw the need for private patient advocacy, helping patients learn to advocate for themselves.

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Clarify Health

MAY 11, 2022

Pfizer partnered with Clarify Health for a real-world study assessing medication adherence to tafamidis among patients with heart disease caused by transthyretin amyloid cardiomyopathy (ATTR-CM). The study titled “Baseline Characteristics and Secondary Medication Adherence Patterns Among Patients Receiving Tafamidis Prescriptions: A Retrospective Analysis Using a National Specialty Pharmacy Dispensing Database” was published in Patient Preference and Adherence journal in April 2022.

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Nixon Gwilt Law

MAY 11, 2022

Join Telepharmacy expert Reema Taneja, Esq., to discover the Key Areas to Check Before Adding Telepharmacy to Your Business Model. In this webinar replay, Reema covers the law, the practice, and the money to help stakeholders understand all considerations that are at play when thinking about telepharmacy. And be sure to get your webinar handout of 5 Key Areas to Check Before Adding Telepharmacy to Your Business Model by clicking here.

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Medical Sales Authority

MAY 11, 2022

It can be challenging to find valuable information on medical device sales. Pinterest is great resource for tracking down insights from industry experts. Today, we explore the world of medical device sales Pinterest. The Medical Sales Authority team has compiled a list of the most useful articles on the platform. 1. Best Blogs For Successful Medical Sales Reps.

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Quantified

MAY 11, 2022

Communication Skills for Sales Representatives Have Evolved. There is no doubt that selling changed forever following the pandemic. And when the channels change, the critical skills for sales representatives also change. Although some skills like adaptability remain over time, others – perhaps overlooked and difficult to measure in the past – have taken center stage when we analyze high-performing individuals and teams.

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Star OUTiCO

MAY 11, 2022

This month we welcome Steph Hallett to the Recruitment team and sat down to talk medical devices, London Marathon training, and her top advice to candidates. Welcome, Steph! First, tell us a little bit about you and the areas you’ll be recruiting in for Star OUTiCO. Hello, I am thrilled to be starting with Star OUTiCO! I have been in Recruitment for the past five years and I have covered most sectors.

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Pharma Marketing Network

MAY 11, 2022

Data is everywhere. A few years ago, our meetings were about content and execution. Now, we find ourselves in more and more metric meetings and KPI crash sessions. The flood of information is fun, exciting, and an immense help in building world class campaigns. However, it is easy to lose sight of data fundamentals as our dashboards become prettier and the insights more granular.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Medico Reach

MAY 10, 2022

Infographic Content : The global pharmaceutical industry is expected to grow up to $1587.05 billion by 2022. Thanks to the relentless R&D of pharmaceutical companies, the industry has produced innovative solutions to our well-being. . 1. Pfizer . Invention Ranking : 1. Innovation ranking : 2 . Industry revenue : $81.3 billion. CEO : Albert Bourla.

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Map My Customers

MAY 10, 2022

Having structured sales funnel stages mapped out will give you and your team insight into your buyer’s journey. Armed with this information, your sales efforts can more effectively meet the needs of prospects and data-backed sales management decisions can be made to help skyrocket sales efficiency. Thus, creating a more reliable revenue stream.

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eMediWrite

MAY 10, 2022

You may boost your pharma social media marketing and strengthen your business by following these techniques. The coronavirus epidemic hit the world in 2020, and everything altered in an instant. Due to the economic downturn, several firms had to close their doors. The pharmaceutical business, on the other hand, is operating at full capacity. The pharma market is expected to be fiercely competitive in 2021 due to a rise in the number of people who require medication. 1.

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Scott Burrows

MAY 10, 2022

Who is Advocating for Educators? I am. As a motivational education keynote speaker, it alarms me that the emotional health of educators is often overlooked given the tremendously high stress they face.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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MedReps

MAY 10, 2022

The number one goal of every medical sales representative is to make those sales. After all, there are quotas to fill and commissions to earn. One thing that often stands in the way is personal skills. The best salespeople are able to find ways to relate to their clients, without coming off as intimidating. Scaring hospital and medical clinic employees into complying and making those purchases isn’t the way to do it.

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Clarivate

MAY 10, 2022

After a year of economic growth and recovery, 2022 is tracking to see a drop in global trademark filing volume by up to 20%. We analyze trademark trends in 2022 and the rise of the metaverse and non-fungible tokens (NFTs) in our new report. 2021 was a remarkable year. It was the year where the world demonstrated remarkable resilience to bounce back from the COVID-19 pandemic.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing. And today more than ever, they are considered the green, hygienic, and convenient alternative to printed or shared materials. .

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Spotio

MAY 9, 2022

There’s a lot of strategy that goes into proper sales territory mapping. It can be a tedious process, but it’s necessary to ensure your team is canvassing the right areas. In this post, we’ll look at sales territory management — what it is, what it entails, and how you can improve it. What Is Sales Territory Mapping? Sales territory mapping is the creation and assignment of sales territories, based on factors like geography, revenue potential, and the individual expertise of sales reps.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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MedReps

MAY 9, 2022

When new drugs are developed, tested, and placed on the open market, it becomes the job of a medical sales representative to get knowledge of those medications into the hands of physicians. This is most often done by providing simple information about the medication to prescribers. There are additional methods as well, all of which are necessary in order to get the physician to begin prescribing the medications to qualifying patients.

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BlueNovius

MAY 9, 2022

There’s no denying that video is a very powerful tool for communicating brands, ideas, and feelings. It’s the number 1 prevalent type of content in online channels. Many have pointed out video as a powerful tool for education in many areas, including medical education. Here’s where many professionals in the area scratch their heads and […].

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Cesare Ferrari

MAY 7, 2022

After publishing a couple of articles on what is customer centricity and how to increase customer centricity , I’ve been discussing the topic with some good friends and these conversations inspired me to write again on this subject. The subject of today’s post is the difference between being a truly customer centric organization following the principles, the values of customer centricity.

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Scott’s Directories

MAY 12, 2022

A sales process might be a challenging task for many, but closing the deal after a long run is always worth the effort. At the heart of these efforts is a strong and robust pitch to potential clients. It becomes even more substantial when dealing with knowledgeable leads such as physicians. A sales team might have a good list of pharmacies in Ontario to reach out to, but if the pitch is not convincing enough, then the team can lose its potential leads to other companies.

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