World of DTC Marketing
MARCH 5, 2022
American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. What’s missing is the basic premise of any good care: the focus on the person, not just the condition.
Dominic Tyer
MARCH 11, 2022
Digital excellence is improving, but if pharma firms want to maintain their upward trajectory there are several things they should be thinking about.
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Medical Device Success
MARCH 6, 2022
Reading time: 2 – 2 minutes. Do you know two of the big successes in Ukrainian startups? They are nearly household words in North America. As the tragedy in Ukraine unfolds, what many don’t know is how robust the Health Tech and MedTech startup ecosystem was. In this episode, we explore the ecosystem and why it was so successful. We go through the financial data that reveals among other things that Ukraine is ranked in the top 4% in the world in growth of innovative companies.
Clarivate
MARCH 10, 2022
We are delighted to announce the appointment of Bill Graff as our new Chief Information Officer based in Kansas City, Missouri, U.S. Bill reports to Chief Technology Officer Stefano Maestri and is a member of the Clarivate Executive Leadership Team. Bill is a seasoned business and technology leader who brings to Clarivate more than 30 years of experience in technology infrastructure, software engineering, information security and operations working in large-scale, global environments.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
World of DTC Marketing
MARCH 6, 2022
Digital health companies aim to address the numerous health care challenges, including poor patient engagement, communication gaps between patients and providers, lack of longitudinal data, inconvenience of care delivery, and insufficient clinical decision support for providers and patients. Maybe, however, they should check with patients first. A 2016 study reported that 259,000 digital health apps were available for consumers.
Integrity Solutions
MARCH 9, 2022
Sometimes employee burnout is really boredom. But… what about when it’s not? In sales, where rejection is a part of the job even in the best of times and today’s selling environment has grown more stressful, competitive and demanding, signs of burnout are becoming more common across the profession. As salespeople grapple with new technology, complex deals , sprawling buying committees and increasing commoditization, many are wondering whether it’s even possible to build a
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Clarivate
MARCH 8, 2022
Clarivate Highly Cited Researchers are based at more than 1,300 institutions across the globe. In this interview series, we find out how various institutions support their Highly Cited Researchers. We ask how they encourage collaboration, facilitate career growth and accelerate highly innovative research. Today, we speak with National Cheng Kung University (NCKU) in Taiwan.
World of DTC Marketing
MARCH 11, 2022
After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. Trust is a vital determinant of health behaviors and outcomes, but COVID-19 has dramatically influenced how the public makes healthcare decisions, according to the February online survey of more than 10,000 people in 10 countries worldwide.
Modus
MARCH 9, 2022
The U.S. retail magnate, John Wannamaker , once said: “Half my advertising spend is wasted. The trouble is, I don’t know which half.”. Sound familiar?
Clarify Health
MARCH 10, 2022
The value-based payments solution simplifies contracting, boosts transparency into contract performance, and improves the efficiency of patient care delivery Frost & Sullivan recently assessed the North American population health management (PHM) industry and, based on its findings, recognizes Clarify Health with the 2022 North America Customer Value Leadership Award.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Clarivate
MARCH 10, 2022
We discuss Citation Laureates in this episode of Ideas to Innovation. Tune in to find out what it means to be a researcher ‘of Nobel Class’ and how they are chosen. Actors have their Oscars, and researchers have their Nobels. The Nobel Prize is an annual award for outstanding intellectual achievement. It has recognized groundbreaking discoveries in science since 1901 and economics since 1969.
World of DTC Marketing
MARCH 10, 2022
AbbVie’s wall of patents protecting its top-selling drug Humira will keep another would-be competitor from entering the U.S. market until next year, with the pharmaceutical company announcing Tuesday a settlement with the Iceland-based Alvotech. Sales of Humira earned AbbVie $20.7 billion last year, the highest total for any pharmaceutical product and they will do anything to keep that money.
Nixon Gwilt Law
MARCH 8, 2022
For International Women’s Day 2022, and especially the global theme of #BreaktheBias, we have three treats for novel and disruptive healthcare and life sciences innovators. The first treat is a video introducing the Women of NGL Discover how we’re breaking the bias in our work and industry every single day. You can watch this below, and then be sure to check out each woman’s individual video on LinkedIn to learn more.
Pharmatutor
MARCH 8, 2022
Rice Ferment Filtrate in Cosmetics. About Author. Vinay Kumar Singh. . Head-Formulation. Kumar Organic Products Research Centre Pvt. Ltd., Bengaluru. admin. Tue, 03/08/2022 - 17:07. Tags. Articles.
Storyvine
MARCH 7, 2022
Problem: Peer-to-peer education and marketing is critical to deliver your message, but an HCP’s time is limited – even more so due to the pandemic. Since meeting in person has become near impossible, video is fulfilling marketing efforts, but overly-produced video isn’t filling the trust gap when HCPs are overly scripted and not authentic. It’s also expensive and labor/time intensive.
World of DTC Marketing
MARCH 8, 2022
It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. According to KFF “half of all Part D covered drugs (50% of 3,343 drugs) and nearly half of all Part B covered drugs (48% of 568 drugs) had price increases more significant than inflation between July 2019 and July 2020, which
Star OUTiCO
MARCH 7, 2022
Recently, there’s been an almost unprecedented demand for reliable pharmaceutical recruitment agencies. The pharma sector has been under immense pressure during the pandemic, which has severely affected a range of professions within the sector. Because of workforce shortages across the entire system, the recruitment landscape within the field has shifted, with a huge surge in vacancies.
Pharmatutor
MARCH 6, 2022
Bioferments in Formula of Personal care Products. The virtues of fermentation within the human body are well known. It is proven good techniques for food, as Kimchi, Sauerkraut, Kefir, Idli & Dosa utilizes this technique. it is also significant for beauty products. The latest trend in Cosmetics particularly Skin Care is fermented beauty products. This concept, originated in Korea, basically involves fermentation of natural ingredients like black tea, ginseng, seaweed, bamboo sap extract, red clo
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Cesare Ferrari
MARCH 5, 2022
In the Medtech business as in many other businesses, there is a trend to move from a product-centric to a customer-centric way of doing business. Many companies are realizing that customer-centricity provides a competitive advantage, which is difficult to achieve and hard to copy. I’ve already touched on the topic of customer centricity here and here ; In this short post, I will explore the following: The origin of the customer centric paradigm What it means to be a customer centric company Why
World of DTC Marketing
MARCH 7, 2022
Biotech start-ups face challenges in raising money and cutting through the “noise” of other prominent pharma marketers, but their website can provide a wealth of insights into what visitors want to know. One of our most frequent requests is to analyze small biotech websites. Some are in the start-up mode and don’t have the money to hire full-time digital marketers; others may have just received limited approval of one of their drugs and are still in clinical trials.
eMediWrite
MARCH 7, 2022
How To Put Multi-Touch Attribution Into Practice. Multi-touch attribution is a marketing measuring technique that assesses the impact of each touchpoint in driving a conversion, consequently estimating the value of that touchpoint. Setting up multi-touch attribution might be difficult. That’s not to say you shouldn’t get started; the sooner you do, the sooner you can start optimising your attribution strategy.
World of DTC Marketing
MARCH 9, 2022
How could ANYONE think that the deaths from COVID are acceptable and just part of the virus? While data from COVID will be coming out for years, the public already has questions, and they aren’t going to like the answers. According to Axios, we’re at 962,000+ deaths from COVID, but that number is sure to go over 1 million. Since when did we become so comfortable with these numbers?
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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