Integrity Solutions

SEPTEMBER 8, 2020

by Bruce Wedderburn. Virtual selling has changed the way that customers are choosing- or not choosing- to interact with salespeople, often in significant ways. While the fundamentals of selling aren’t different in a virtual setting, the dynamics are, and many salespeople are struggling to adapt. Businesses often struggle to make big changes, but as we learned earlier in the year, sometimes they literally have no choice.

Sales 96

Sales Prospecting 96

World of DTC Marketing

SEPTEMBER 11, 2020

IN SHORT: Pharma companies have finally banded together to ask the FDA to better regulate any new drug approvals including a possible new COVID vaccine. Why? Six in 10 Americans worry political pressure from the administration will lead the FDA to rush vaccine approval before confirming it’s safe and effective, the Kaiser Family Foundation has found.

Government 297

Government FDA Media Pharma 297

World of DTC Marketing

SEPTEMBER 7, 2020

IN SHORT: It may be too late for pharma to persuade the public that any COVID-19 vaccine is safe and effective as the FDA continues to be a political baseball in play. It’s now being reported that up to one-third of people may not get a COVID-19 vaccination when one become available. They are fearful of “quick approval” without adequate testing and although pharma has banded together to reassure the public it may be too little too late.

Food and Drug Administration 182

Food and Drug Administration Pharma FDA Media 182