World of DTC Marketing
OCTOBER 25, 2021
SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. This could lead to an evolution in urgent care centers, but it will require disruptive thinking. Urgent care centers aren’t new, but they are evolving to become “total care” in some areas.
New to Medical Device Sales
OCTOBER 25, 2021
You can listen here: [link] You can watch here: [link] The new normal… interviewing over zoom or the internet. When I was breaking into the Medical Device World it was in the Heart of Covid 19 and nobody was meeting in person. Because of this all of my interviews were online and I went through a lot of them. Since I ended up getting 4 job offers from top 30 medical device sales companies I figured I would give my tips that helped me have success when it comes to interviewing online.
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Medical Device Success
OCTOBER 24, 2021
Reading time: 2 – 4 minutes. “The worst thing is not that someone has a bad impression of you. The worse thing is that someone has no impression of you!”. This is my favorite quote in my conversation with today’s guest, Shelly O’Donovan, Founder and CEO of Authentic Influence Group. You will definitely pick up a couple pearls on communication in this program.
Clarivate
OCTOBER 25, 2021
This year, Clarivate acquired Bioinfogate , a leading provider of analytics solutions in the life sciences and producer of the OFF-X portal. The move further expands and integrates drug toxicity data and translational safety intelligence from OFF-X into all aspects of the life science cycle. In combination with the Clarivate portfolio of solutions, Bioinfogate provides critical translational safety intelligence alongside robust drug pipeline and clinical research information – allowing biopharm
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
World of DTC Marketing
OCTOBER 27, 2021
SUMMARY : DTC message development and use is the most essential action to get patients interested in your product, but it can’t be based on unrealistic patient behavior modifications. Yesterday I received a call from a physician who is a thought leader in the diabetes area. He had read my BLOG post from yesterday and wanted to add something that he thinks DTC marketers need to hear. “Don’t promise results that most patients will never see.” As we talked, he mentioned a di
Medical Sales Guru
OCTOBER 27, 2021
The world has changed A LOT…over the last two years. It’s changed for your accounts, the stakeholders in your accounts, it’s changed for patients, and it’s changed for you. In this episode, I’m allowing you to listen to the October 2021 monthly call I recorded for my Medical Sales Academy members. I’ve never done this before, and probably won’t again, but it’s important that you up your game if you want to stay competitive in a much-changed market.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Clarivate
OCTOBER 29, 2021
In 2020, Clarivate announced a new world-leading Center of Excellence in Chandler, Arizona. Today, the Center has been recognized as one of the top 100 stakeholder businesses in the city by the Chandler Chamber. Read more. On behalf of the worldwide customer care team and our executive leadership team I’m proud to share that our Chandler Center of Excellence (CoE) has been identified as a key employer that help shape the future of the area.
World of DTC Marketing
OCTOBER 26, 2021
LEAD-IN: “What is the reason to believe?” It seems like a simple question, doesn’t it yet? In today’s micro-segmented audience environment, it’s often hard to come up with one reason that might resonate with everyone in your target audience. I’ve noticed a trend that’s been emerging in the last couple of years.
Integrity Solutions
OCTOBER 26, 2021
With the stakes higher than ever, organizations recognize that coaching plays a critical role in engaging employees, reducing turnover and improving overall business performance. So why are most of their coaching efforts failing? In the face of competing business priorities, increased workloads and broader responsibilities, every leader is feeling the pressure.
Pharma Marketing Network
OCTOBER 27, 2021
The healthcare burden continues to increase and the complexity continues to grow. There is a high volume of inefficiencies in the market, which is becoming increasingly fragmented due to the infusion of venture capital dollars over the last five-plus years and the thousands of start-up companies focused on addressing some aspect of healthcare. A digital platform typically refers to a digital service or digital product with an integrated business model and operational model.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Clarivate
OCTOBER 28, 2021
The brand name chosen for a vaccine or drug is more than a commercial matter. That’s why trademark analysts also assess for patient safety. Get the full story. Every vaccine and drug goes to market under a distinct brand name, and the COVID-19 vaccines and treatments are no different. Danielle Waterman, Senior Trademark Quality Specialist, Boston, United States.
Teachntest
OCTOBER 28, 2021
New D.Pharmacy Syllabus 2022 From the academic year 2021-22, the Pharmacy Council of India (PCI) has implemented a new D.Pharmacy Syllabus as per education regulations 2020 (ER 2020) for Diploma in Pharmacy throughout the country. ER 2020 has replaced the previous ER 1991. Many subjects have undergone significant changes in the new syllabus concerning modern.
Integrity Solutions
OCTOBER 27, 2021
Differentiating on service isn’t just a smart strategy for growth; increasingly, it’s a survival strategy. In a world where customers have more options available to them — and more ways to vent frustrations publicly — you can’t afford to drop the ball on excellent customer service. Last week was National Customer Service Week , an annual — and now global — event devoted to celebrating the people who make customer service happen.
Clarify Health
OCTOBER 28, 2021
Clarify Health is a certified national Qualified Entity (QE) of the Centers for Medicare & Medicaid Services (CMS) , which enables us to receive 100% of Medicare Fee-for-Service claims data through the QE Program (also known as the Medicare Data Sharing for Performance Measurement Program). As a QE, we use these data to deliver precision insights via the Clarify Atlas Platform and to evaluate and publicly report on national quality of care measures each year.
Clarivate
OCTOBER 28, 2021
In a new report 1 , Clarivate patent analysts Gaurav Sawant, Parijat Oak and Ed White identify core patents to 5G standards. In the report Demystifying the 5G standard essential patent landscape with manual SEP (Phase1) published in March 2021, we presented findings from our extensive review of the granted patent families declared essential to 5G as of June 30, 2020.
Zymewire
OCTOBER 27, 2021
For those that are new to the “Sales Tales,” we launched a series of posts here on the Zymewire blog that capture some of my favorite sales lessons, often exchanged on the road with my colleagues when in-person sales trips were more common.
Axxelus
OCTOBER 27, 2021
If you’re managing a medical sales team or sales department, you may already be familiar with sales reporting. It’s a perfectly normal business process for any sales team to create and log reports.
Clarify Health
OCTOBER 28, 2021
Clarify Health is a certified national Qualified Entity (QE) of the Centers for Medicare & Medicaid Services (CMS), which enables us to receive 100% of Medicare Fee-for-Service claims data through the QE Program (also known as the Medicare Data Sharing for Performance Measurement Program). As a QE, we use these data to deliver precision insights [.].
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Pharma Marketing Network
OCTOBER 27, 2021
Pharmaceutical marketing teams are under pressure to move faster – the pandemic changed expectations forever about what can be done and how quickly we can do it. As a result, marketing teams are embracing Agile ways of working. The second panel of the PMN Innovation Summit, Marketing Agility – The Path to Digital Engagement & Innovation, moderated by PMN EAB Member, Amy Turnquist, including an awesome team of industry experts: Jim Lefevre, International Business Leader, Digital Partnering So
Clarivate
OCTOBER 26, 2021
IP strategy is intrinsically linked to business strategy. Likewise, while intangible, IP assets – including patents and trademarks – are indispensable business assets. With so much time, effort and investment required in developing valuable IP, it is vital to make sure these rights are in the safest possible hands for their maintenance and protection.
World of DTC Marketing
OCTOBER 29, 2021
SUMMARY: Now that President Biden’s attempt to lower Medicare drug prices is dead, pharma can get back to business, and their business, of course, is making money. Using social media analytical tools, I was able to determine that there are a lot of outraged voters out there. Politics is broken and is too often about money, not what’s best for people.
Clarify Health
OCTOBER 26, 2021
While COVID-19 has brought health inequities to the forefront, they have persisted in America for decades, from clinical research to the point of care. To advance equity in clinical research, the U.S. Food and Drug Administration (FDA) released guidance entitled, Enhancing the Diversity of Clinical Trial Populations — Eligibility Criteria, Enrollment Practices, and Trial Designs Guidance for Industry.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Pharma Marketing Network
OCTOBER 27, 2021
Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD). Learn all about the evolution of this product, from why it was developed to its entry into the market. Get All the Details Here.
Pharma Marketing Network
OCTOBER 27, 2021
What is Change Management? Across every industry change is inevitable. And even though change is obvious in every business, how people respond to change varies greatly. While one person may see it as a new and exciting challenge, another may feel intimated or threatened by it. Change management is a very useful approach that when equipped with the right application of knowledge, tools, and resources, can be a very effective way to embrace and handle change in the workplace.
Clarify Health
OCTOBER 26, 2021
While COVID-19 has brought health inequities to the forefront, they have persisted in America for decades, from clinical research to the point of care. To advance equity in clinical research, the U.S. Food and Drug Administration (FDA) released guidance entitled, Enhancing the Diversity of Clinical Trial Populations — Eligibility Criteria, Enrollment Practices, and Trial [.].
Clarify Health
OCTOBER 24, 2021
Interview with Sapna Prasad, PhD , Senior Director and leader of the Clarify Insights team It is widely recognized that racial and ethnic disparities impact the rate of adult immunization for vaccines like pneumococcal, hepatitis A, hepatitis B, influenza, and human papillomavirus (HPV) vaccines. The CDC reports that lower vaccination rates persist among racial minorities, and among those who lack health insurance, have lower incomes, or less education.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Clarify Health
OCTOBER 24, 2021
Interview with Sapna Prasad, PhD, Senior Director and leader of the Clarify Insights team It is widely recognized that racial and ethnic disparities impact the rate of adult immunization for vaccines like pneumococcal, hepatitis A, hepatitis B, influenza, and human papillomavirus (HPV) vaccines. The CDC reports that lower vaccination rates persist among racial minorities, [.].
Pharma Marketing Network
OCTOBER 27, 2021
Tune in to listen to PMN Editorial Advisory Board Member (EAB), Darshan Kulkarni, discuss the conflicts of interest in relation to patient advocacy, with his guest Dr. Alison Bateman-House, Research Assistant Professor of Medical Ethics at NYU School of Medicine, during an episode on the DarshanTalks podcast. Some topics discussed include: Patient Advocacy Groups.
World of DTC Marketing
OCTOBER 28, 2021
SUMMARY: Large-cap pharma companies are trading higher in the morning hours after White House unveiled a framework for a deal on President Biden’s social spending package on Thursday leaving out a key provision that allowed Medicare to negotiate lower prescription drug prices. In 2019, Medicare Part D covered more than 3,500 prescription drug products, with total spending of $183 billion, not accounting for rebates.
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