World of DTC Marketing

NOVEMBER 3, 2020

Cardiovascular disease deaths in the US have increased by nearly 17% since 2010, and are among the reasons that life expectancy in the U.S. is lower than in other high-income countries. The U.S. has also seen reversals in health improvements since 2010, partly due to increasing rates of obesity, high blood pressure, and high blood sugar. . We can’t ignore the poor shape of Americans.

Insurance 190

Insurance Healthcare Healthcare Physicians 190

Authentic Influence Group

NOVEMBER 2, 2020

The world changed overnight and many of us weren’t ready for it. The friends, family and business connections we took for granted suddenly were all just faces on a digital screen. Even if we managed to carve out our own way of connecting, in the lead up to this pivotal election, we are all finding it harder than ever to have conversations that involve meaningful engagement, what I’ll call “election talk.

Management 130

Management Leads 130

Medical Device Success

NOVEMBER 3, 2020

Reading time: 4 – 6 minutes Announcing a new series of video casts and podcasts! We are shifting gears to “Demand Generation” after over 2 months of subject matter experts on the subject of “Going Virtual” with presentations, sales processes, new tools, events and tradeshows. Last week, I said it would be Marketing Automation. However, in the process of lining up experts, I learned that MA may be a subset of Demand Generation.

Sales 100

Sales Media Prospecting Marketing 100

MedTechVets

NOVEMBER 6, 2020

MedTechVets launched its first-ever virtual training and career mentorship program for eight transitioning service members and military veterans interested in the medical device field. After completing the 6 week-long Academy, our graduating class of fellows were sponsored to attend The MedTech Conference by our partner, Advamed. The MedTech Conference is an annual summit that provides access to the world’s top medtech executives and innovators, educational programming, and business devel

Networking 52

Networking Medical Engineering Sales 52

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Sales Management

World of DTC Marketing

NOVEMBER 1, 2020

THE SKINNY : President Trump’s repeated assertions the United States is “rounding the turn” on the novel coronavirus are proving to be untrue as new cases surge in Midwest states. “We’re in for a whole lot of hurt. It’s not a good situation,” Anthony S. Fauci, the country’s leading infectious-disease expert, said in a wide-ranging interview late Friday.

Healthcare 188

Healthcare Healthcare Food and Drug Administration Distribution 188

MobileLocker

NOVEMBER 5, 2020

Find out everything pharmaceutical and med tech marketers need to do to plan for whatever 2021 brings. The post 2021 Marketing Planning Guide for Pharmaceutical and Med-Tech Companies appeared first on MobileLocker.

Marketing 52

Marketing Pharmaceutical Healthcare Healthcare 52

BlueNovius

NOVEMBER 3, 2020

While multichannel has been thrown around a lot as an expression in pharma marketing, very few companies have come to fully utilize their capabilities across different channels. Limited with constraints such as time and staff, pharma companies often focus on a single channel, while leaving others up to a chance, or not covered at all. […].

Marketing 40

Marketing Pharmaceutical Pharma Healthcare 40

World of DTC Marketing

NOVEMBER 4, 2020

THE SHORT : The confusion around the Presidential election, which is ongoing at the time of this post, has a lot of similarities with online health information. As social media becomes a bigger part of information gathering for health seekers they are often making bad treatment decisions based on what they read. According to Annual Review “in general, we do not have the cognitive capacity, motivation, or time to evaluate all the information that we encounter online.

Media 181

Media Medical Government Pharma 181

Pharma Marketing Network

NOVEMBER 6, 2020

The Pharma Marketing Wire is the bi-monthly e-newsletter of the Pharma Marketing Network® (PMN), which features original articles from pharmaceutical marketing experts and industry executives. These articles typically highlight facts and/or author opinions, market research data, and offer expertise within the pharmaceutical and healthcare landscapes.

Marketing 40

Marketing Networking Pharma Sales 40

World of DTC Marketing

NOVEMBER 6, 2020

THE SKINNY: President elect Biden has already started to bring science back to the White House but it’s going to take a lot of time to earn the trust of a skeptical public. This was a close election, far closer than it should have been, and there is simply no excuse for that. Trump intentionally turned his back on Americans in the face of a national emergency.

Pharma 153

Pharma Insurance FDA Prospecting 153

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients