World of DTC Marketing
OCTOBER 11, 2021
SUMMARY : DTC marketing is evolving as patients become more thoughtful about choosing treatment options. The model of “heavy TV followed by a website designed to sell people isn’t going to work anymore. I hear more and more from top pharma clients that “our DTC ROI is not where we want it to be.” In a detailed analysis across different health conditions, I’m finding two common causes.
Authentic Influence Group
OCTOBER 11, 2021
The ability to influence is vital if you want your ideas to be heard and taken on. Following are 3 things you can do immediately to improve your influence and move your career forward fast. 1. Make sure your non-verbal signals, e.g. body language, facial expression, eye movements, and contact, and gestures, are aligned with what you are saying. If you're trying to project confidence and conviction, but you're not making eye contact with others, you're not going to be trusted or taken seriously.
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New to Medical Device Sales
OCTOBER 11, 2021
You can listen here: [link] You can watch here: [link] Medical Device Sales is known for being very competitive and having a very tough interview process. Today’s guest is still in college and was able to land a position with one of the top medical device companies in the world! He not only landed the job, but got several other offers! Jonathan shares his tips on how he broke in while still having a month before he graduates!
Medical Device Success
OCTOBER 10, 2021
Reading time: 2 – 4 minutes. “More change in the last 18 months than in the past 30 years.”. Over 30 years ago, Paula began her career in the medical device industry and in 2005, founded Legacy MedSearch and turned it into one of the most highly sought after MedTech search firms in the USA. Despite being a small boutique company, Legacy MedSearch has been honored as one of the 100 “Forbes Best Recruiting Firms in America” out of the 20,000 search firms for the last three years.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
World of DTC Marketing
OCTOBER 13, 2021
SUMMARY : Digital marketing is too damn important to leave to your agency. Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. There it was again. I was hired to do an analytic report for a client’s website, and the results were poor. Although the raw number of visitors was in the thousands, the bounce rate was 89%, time on site was under a minute and pages viewed was 1.8.
Authentic Influence Group
OCTOBER 9, 2021
The 2021 Healthcare Businesswomen's Association (HBA) Annual Conference this November. #HBAAC21 promises to offer its attendees data-driven and empowering opportunities to: Reimagine pathways to a more equitable and inclusive workplace Build on expanded concepts of advocacy and allyship to engage in mutually beneficial relationships Apply insights from promising and proven practices to champion diversity, equity, and inclusion (DE&I) in their spheres of influence Expand strategies that enhan
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Pharma Marketing Network
OCTOBER 13, 2021
At the 7 th Advancing Women’s Leadership Skills & Opportunities in Pharma & Healthcare conference, top executives from across the pharmaceutical industry gathered to share their personal stories of success and perseverance to educate and inspire the next generation of female leaders. Despite a growing emphasis on diversity & inclusion and a more accepted understanding of the business impact that can be achieved through greater gender balance in organizational leadership, women still
Med Device Careers
OCTOBER 15, 2021
In today’s episode, we sit down with Jerome Edwards, Co-Founder, President & CEO of CardioNXT. In our conversation, Jerome discusses his experience as a founder, what he sees as the “three legs of the EP stool”, CardioNXT’s focus on therapeutic AI, and the benefits of beginning a career at a startup. Jerome studied Computer Science and Electrical Engineering at Colorado School of Mines, and received his MBA from Vanderbilt University.
Zymewire
OCTOBER 15, 2021
We know that the cell and gene therapy space is unique – and can be uniquely challenging to navigate, with specific quirks and nuances.
Clarivate
OCTOBER 14, 2021
In this episode of Ideas to Innovation , Clarivate life sciences and healthcare experts reflect on partnering with pharma to combat the pandemic. Listen now. COVID-19 has presented an enormous global challenge, requiring an unprecedented level of engagement by stakeholders across pharma, research and policy. While SARS-CoV-2 emerged as a novel virus to which humans had no immunity, infection control measures have now been deployed and existing, new and emerging technologies are helping to speed
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Pharma Marketing Network
OCTOBER 11, 2021
Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Present. Future ,” “Marketing Agility: The Path to Digital Engagement and Innovation, ” and “Digital Health: Where Is It Headed?” While the global outbreak of COVID-19 was the catalyst that pushed Pharma to innovate, think differently, and do things faster, we still aren’t moving fast enough in some areas.
Clarify Health
OCTOBER 13, 2021
Unwarranted clinical variation is costly for both health systems and payers. In order to address this, both health plans and providers need to access trusted insights with transparent, case-mix adjusted benchmarks that evaluate provider performance and pinpoint the influential factors that impact those values. Without that trust, physicians are skeptical of the data and unlikely to change their behavior.
Axxelus
OCTOBER 13, 2021
Pharmaceutical companies are always in need of talented individuals to help them build and maintain strong relationships with their current and prospective customers. However, finding talent on a scale suitable for growing sales—or even just maintaining an equilibrium—can be very difficult.
Medical Sales News
OCTOBER 12, 2021
It is important to use keywords in your resume when applying for any job. These words will help emphasize your skills and highlight your strengths, proving you are the right fit for the job. With hiring managers skimming through many resumes, using powerful words can bring your experience to life, quickly illustrate your skills and qualifications, and allow you to stand out from the pile of applicants.
Pharma Marketing Network
OCTOBER 13, 2021
At the 7 th Advancing Women’s Leadership Skills & Opportunities in Pharma & Healthcare conference, top executives from across the pharmaceutical industry gathered to share their personal stories of success and perseverance to educate and inspire the next generation of female leaders. Despite a growing emphasis on diversity & inclusion and a more accepted understanding of the business impact that can be achieved through greater gender balance in organizational leadership, women still
Clarify Health
OCTOBER 13, 2021
Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. After decades of negotiations between health insurance companies and healthcare providers being clothed in secrecy, Americans can now access negotiated prices before receiving care.
Veeva
OCTOBER 12, 2021
Upcoming APAC Summit Session Spotlight: Discover how MSD is using Veeva PromoMats for digital content transformation. Digital Asset Management (DAM) provides a single source of truth, end-to-end content lifecycle and a library of purchased digital assets. It offers document accessibility and sharing, seamless collaboration, brand strength and consistency, and compliance management.
Cadensee
OCTOBER 10, 2021
Varda shalev. co-founder & Chief Medical Officer, Alike Healthcare. Professor Varda Shalev, a physician, medical researcher, and professor of medicine at Tel Aviv University’s School of Public Health, is also the co-founder of Alike Health. Show Notes. 01:15 What are the most memorable milestones that brought you to where you are today? 02:58 What is the driving force behind your passion for Health Technology?
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Pharma Marketing Network
OCTOBER 11, 2021
Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Present. Future ,” “Marketing Agility: The Path to Digital Engagement and Innovation, ” and “Digital Health: Where Is It Headed?” While the global outbreak of COVID-19 was the catalyst that pushed Pharma to innovate, think differently, and do things faster, we still aren’t moving fast enough in some areas.
Clarify Health
OCTOBER 13, 2021
Unwarranted clinical variation is costly for both health systems and payers. In order to address this, both health plans and providers need to access trusted insights with transparent, case-mix adjusted benchmarks that evaluate provider performance and pinpoint the influential factors that impact those values. Without that trust, physicians are skeptical of the data and [.].
Veeva
OCTOBER 10, 2021
Upcoming APAC Summit Session Spotlight: How Veeva partnered with iNova to deliver a modern, specialised customer reference data offering. High-quality reference data supports pharmaceutical commercial sales execution, compliance, and business analytics. Veeva OpenData offers the industry’s one of the most comprehensive and accurate customer reference data.
World of DTC Marketing
OCTOBER 12, 2021
SUMMARY : With much attention on the public’s view on Medicare drug price negotiations, the latest KFF Tracking Poll finds large majorities support allowing the federal government to negotiate, and this support holds steady even after the public is provided the arguments being presented by parties on both sides of the legislative debate (83% total, 95% of Democrats, 82% of independents, and 71% of Republicans).
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Pharma Marketing Network
OCTOBER 11, 2021
By Shetal Vyas, MBA, Vice President, Operations, Ferring Pharmaceuticals. In the wake of the COVID-19 pandemic, the importance of getting the right medicines and therapies into the hands of patients has never been clearer. As pharmaceutical leaders, we are also facing a rapidly evolving commercial landscape. The path forward will be defined by innovative strategies and technologies to navigate product, customer, and pandemic-driven disruptions across the industry.
Clarify Health
OCTOBER 12, 2021
Clarify Health introduces Atlas , the insights platform that answers healthcare’s most complex business questions in an instant. The Clarify Atlas Platform maps and connects 300M+ patient journeys, drives 18B+ AI-powered predictions, and delivers insights in cloud software. It puts on-demand business intelligence at the fingertips of providers , health plans , and life sciences companies with speed and precision so they can break free from the inefficiencies of legacy analytics in healthcare and
Clarify Health
OCTOBER 13, 2021
Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021? The American healthcare system is ushering in a new era of health cost transparency. After decades of negotiations between health insurance companies and healthcare providers being clothed in secrecy, [.].
Clarify Health
OCTOBER 12, 2021
Clarify Health introduces Atlas, the insights platform that answers healthcare’s most complex business questions in an instant. The Clarify Atlas Platform maps and connects 300M+ patient journeys, drives 18B+ AI-powered predictions, and delivers insights in cloud software. It puts on-demand business intelligence at the fingertips of providers, health plans, and life sciences companies with [.].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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