World of DTC Marketing
OCTOBER 30, 2020
IN SUMMARY: Web analytics really has nothing to do with numbers. They have everything to do with what the numbers are telling you about your audience and messaging. DTC marketers need to get out of the mindset of using raw numbers and ask their web analytics people for insights instead. One of the services we often provide for clients is a deep-dive web analytics report.
Medical Device Success
OCTOBER 25, 2020
Reading time: 2 – 3 minutes Plus – a glimpse at why members find value in the community. In this short episode, we talk about what are the next important subjects for the podcast and video cast. First, a couple episodes about marketing automation. And sales leaders, you better pay attention because in the Covid world, marketing automation may be what saves you.
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Pharma Marketing Network
OCTOBER 26, 2020
The pharmaceutical industry deals with copious amounts of personal data, which means that adequate data protection and cybersecurity are non-negotiable. Even two years after the introduction of the General Data Protection Regulation (GDPR), the Information Commissioner Office is still fining companies who fail to fully protect their data. There are two sides of the data protection issue facing the pharma industry.
Integrity Solutions
OCTOBER 28, 2020
Values statements are helpful, but they’re not nearly enough. The “culture champions” — those organizations that make integrity a way of doing business — are the ones that stand apart from the rest. The Value Of Integrity. How important is integrity in business? In its Culture 500 Index , MIT Sloan Management Review/Glassdoor includes integrity as one of the ‘Big 9’ values — those values that are most frequently cited and that “are linked to a variety of desirable outcomes like finan
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World of DTC Marketing
OCTOBER 27, 2020
We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. “The need for action now is clear. Health care costs are climbing so fast they may soon threaten the quality of care and access to care which Americans enjoy.” Ronald Reagan. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments?
Clarify Health
OCTOBER 27, 2020
Model Year 4 baseline data is out! Last week CMS released data to all participants in the Bundled Payments for Care Improvement Advanced (BPCI-A) program. The decisions hospital and physician group practice (PGP) participants must make by mid-December has broad implications, especially as mandatory bundles from CMS become more of a certainty in 2024.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Actando
OCTOBER 27, 2020
Yes we still need the salesforce post-pandemic. Digital is not a replacement for the pharma salesforce; its role is to enhance the effectiveness of the salesforce by providing complementary communications and supportive services. Integrated Channel Communications, or Omni-channel Marketing, includes both digital and human channels – with human interactions still believed to be the most impactful channel in healthcare.
World of DTC Marketing
OCTOBER 28, 2020
SUMMARY: Leaders have a duty to make their companies stronger and help make the world a better place. Leadership is crucial in providing a unified vision. Pharma CEO’s shouldn’t believe that their products, alone, will help make the world a stronger place. People want and need more. I believe there is a significant leadership vacuum in healthcare.
Clarify Health
OCTOBER 27, 2020
Model Year 4 baseline data is out! Last week CMS released data to all participants in the Bundled Payments for Care Improvement Advanced (BPCI-A) program. The decisions hospital and physician group practice (PGP) participants must make by mid-December has broad implications, especially as mandatory bundles from CMS become more of a certainty in 2024. [.].
Pharma Marketing Network
OCTOBER 28, 2020
Re: Imagine Pharma Marketing | November 9-11 | 2020 VIRTUAL EVENT. COVID has forced change – and even small wins – in this turbulent time period, and it is vital to understand what tools and tactics that are transient and which are long lasting digital marketing/commercial transformations. How can we as a community decide what will be the true drivers of value moving forward in our strategic/commercial roadmaps?
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
MobileLocker
OCTOBER 27, 2020
Take a peek into the future. Check out ten things marketers in the pharmaceutical industry should be preparing for now. The post Ten Industry Trends Pharma Marketers Need to Know About Now. appeared first on MobileLocker.
World of DTC Marketing
OCTOBER 29, 2020
WHAT’S UP? : It’s time to admit that the FDA is completely out of touch regarding DTC advertising. Fair balance is not being read in ads or listened to on TV, and the language used in fair balance is too often complicated for online health seekers. I just finished an analysis of a pharma clients website using their analytics. Rather than just report the numbers my report “tells a story” that managers can use to justify changes to the product website.
Pharma Marketing Network
OCTOBER 27, 2020
Ep. 009 – Robin Farmanfarmaian Podcast Transcript. Don ( PMN): Hello everyone welcome to the Pharma marketing podcast. I’m your host Don Langsdorf and we’ve got a great guests lined up for you today her name is Robin Farmanfarmaian she’s a professional speaker and entrepreneur based in Silicon Valley. She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health.
Pharma Marketing Network
OCTOBER 27, 2020
Ep. 009 – Robin Farmanfarmaian Podcast Transcript. Don ( PMN): Hello everyone welcome to the Pharma marketing podcast. I’m your host Don Langsdorf and we’ve got a great guests lined up for you today her name is Robin Farmanfarmaian she’s a professional speaker and entrepreneur based in Silicon Valley. She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health.
Pharma Marketing Network
OCTOBER 28, 2020
Sponsored by GSK’s Women’s Leadership Initiative. Recently, the HBA Mid-Atlantic Region held a webinar called, Becoming a Woman of Impact , where four Women of the Year award winners shared stories of the lessons they have learned throughout their careers and advice to help others accelerate their own career growth. The panel, moderated by Amy Turnquist, President, HBA Philadelphia, included, 2020 Woman of the Year , Sandra J.
Pharma Marketing Network
OCTOBER 29, 2020
Ep. 011 – Stephanie Berez Podcast Transcript. RJ (PMN): Hi this is RJ Lewis your host of the Pharma Marketing Podcast and I’m here today with Stephanie Berez who is the founder and managing director of HEART OF WHY MARKETING and a good friend welcome Stephanie. Stephanie (HOWM): Thanks for having me. RJ (PMN): So I’m excited for you because you’re on in entrepreneurial journey and I always love to work with and talk with other entrepreneurs but why don’t you start with a
World of DTC Marketing
OCTOBER 26, 2020
WHAT’S UP: The Trump administration has announced its unconditional surrender to the Covid-19 pandemic. Donald Trump has surrendered without ever joining the battle. I have no doubt he will be remembered as the greatest presidential failure in American history. This administration is surrounding to one of the greatest threats to the public because money, the economy, is more important than lives.
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