Sat.Sep 11, 2021 - Fri.Sep 17, 2021

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DTC messages need to evolve

World of DTC Marketing

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. No one message will do this, however. Messages need to evolve in these special times. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

Doctors 199
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Episode 62 – Digital Caffeine for Zoom Fatigue in MedTech with VidiPlus

Medical Device Success

Reading time: 2 – 2 minutes. Want your virtual prospecting to stand out? Bring your virtual presentations and messaging to life. This digital technology from VidiPlus will help. Dror Benjamin, CEO and his team have created a wonderful virtual tool. The way it brings your presentation items into the virtual window right next to you is very sophisticated.

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On the Virtual Road: Sales Tales with Scott Ballenger - One egg or two?

Zymewire

The pandemic has cost us many things, including, for too many of us, the ability to connect with our colleagues in person. At Zymewire, we recognized that risk early on and have made a concerted effort to preserve our culture and community despite the lack of in-person collaboration.

Sales 52
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Clarify’s CEO talks with PM360 about how pharma’s addressing health inequities with SDoH insights

Clarify Health

There is overwhelming evidence to suggest that social determinants of health (SDoH) impact the onset and progression of health conditions, the care that patients receive, their access to testing and treatment, and health outcomes. The pharmaceutical industry has a critical role to play in ensuring underserved communities and vulnerable patients receive equal access to care and treatment through better disease education, greater clinical trial diversity, innovative assistance programs, and new po

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Online health information: The game has changed

World of DTC Marketing

SUMMARY: Current evidence does not, therefore, appear to show a need for boosting in the general population, in which efficacy against severe disease remains high. Even if humoral immunity appears to wane, reductions in neutralizing antibody titre do not necessarily predict reductions in vaccine efficacy over time, and reductions in vaccine efficacy against mild disease do not necessarily predict reductions in the (typically higher) efficacy against severe disease.

Media 159
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Return to Office: Questions Employees Should Answer to Successfully Prepare

ALULA

In our series on preparing for return to office (RTO) and hybrid work arrangements, we have focused primarily on what organizations and leaders need to consider in making these arrangements successful. However, at the end of the day, the success of these transitions ultimately depends on how all employees—regardless of title or position—are able to be engaged, safe, productive, and successful.

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EU Medical Device Safety Monitoring & Reporting Conference | October 26-28, 2021 | Berlin, Germany and Virtual

Pharma Marketing Network

Maximizing Patient Safety and Sustaining Long Term Quality Through Enhanced Device Surveillance while navigating the EU Regulatory Landscape. In recent years the European Union has updated their requirements for Medical Device reporting following the FDA in the United States mainly with the EU Medical Device Regulation. Medical device companies continue to look at new strategies, tools, and technologies to achieve a more comprehensive medical device monitoring and reporting framework to ensure t

Safety 52
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Modernizing provider growth strategies with next-gen referral analytics

Clarify Health

Health systems and provider groups need robust growth strategies to thrive in uncertain times. Improving referral patterns and identifying areas of opportunity to align physicians can maximize volume growth. However, to achieve growth goals and understand what is driving referral volume in- and out-of-network, providers need actionable insights. With the right insights, providers can evaluate and prioritize physicians for alignment, identify opportunities to redirect out-of-network referrals bac

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4 Metrics Critical to Measuring Success of a Hybrid Work Environment

ALULA

As we start thinking about a sustainable hybrid workforce model, it’s important to also consider how we’ll know that hybrid models get the benefits we need in terms of employee engagement and business results. That means leaders can’t forget to measure progress and impact.

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Digital Strategy Principles for Healthcare Manufacturers

KBK Communications

As a healthcare manufacturer you are responsible for making sure the products you sell are of high quality and that the people who buy them know what to do with them. It is also important to understand how digital strategies can help your company grow, improve your customer service, and maintain a competitive edge in today's market. This blog will discuss some common principles that all healthcare manufacturers should have in place when it comes to a digital strategy.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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The First Rule of Account Penetration

Sales Pilot Medical Sales Performance

I’m willing to bet that there is someone in each of your accounts that you don’t know, assuming you call on hospitals, clinics, outpatient centers, or doctor’s offices of significant size. I know, you wish you had the time to get to know everyone, but you just don’t because, well…you have to keep moving. You focus on the decision-makers because they are the ones who can make things happen, right?

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Modernizing provider growth strategies with next-gen referral analytics

Clarify Health

Health systems and provider groups need robust growth strategies to thrive in uncertain times. Improving referral patterns and identifying areas of opportunity to align physicians can maximize volume growth. However, to achieve growth goals and understand what is driving referral volume in- and out-of-network, providers need actionable insights. With the right insights, providers can [.].

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Merck and Otsuka Recognized for Driving Greater Equality for Women in the Workplace by Healthcare Businesswomen’s Association

Pharma Marketing Network

Fairfield, N.J. (15 September, 2021)—With gender inequality a continued area of focus for corporations and workplaces around the globe, the Healthcare Businesswomen’s Association (HBA) is proud to recognize Merck & Co., Inc. and Otsuka America Pharmaceutical, Inc. for exemplary workplace initiatives working to close the gender gap in the healthcare and life science industries.

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The Opportunity at Storyvine

Storyvine

[link] Humans matter. That’s one of our core values and is the essence of everything we do at Storyvine. It’s in how we treat one another, and how we treat clients. Our mission is to democratize storytelling. Why? Because humans matter. Everyone has a story to tell. That’s what Storyvine does– reconnects us as humans, allows us to authentically tell our stories, and empowers our clients to do that at scale.

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Optimizing Clinical Supply Strategy: Navigating Challenges & Finding Your Ideal Model

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PhRMA buys politicians and patients lose

World of DTC Marketing

SUMMARY: Three House Democrats on a key committee voted against the measure to lower drug prices as PhRMA ramped up its lobbying dollars to buy politicians. “I understand that the pharmaceutical industry owns the Republican Party and that no Republican voted for this bill, but there is no excuse for every Democrat not supporting it,” Sen.

Patients 214
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Clarify’s CEO talks with PM360 about how pharma’s addressing health inequities with SDoH insights

Clarify Health

There is overwhelming evidence to suggest that social determinants of health (SDoH) impact the onset and progression of health conditions, the care that patients receive, their access to testing and treatment, and health outcomes. The pharmaceutical industry has a critical role to play in ensuring underserved communities and vulnerable patients receive equal access to [.].

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The unvaccinated are a danger to us all

World of DTC Marketing

SUMMARY: There is a correlation between ignorance and poor health, but recent data indicates that there is also shown a correlation between red states and refusal to get vaccinated. This is a clear and present danger to us all. Trump and many of his Republican colleagues have allowed a virulent anti-vaccine/anti-masking/anti-social distancing campaign to spread among their voters, reinforced by Fox News.