World of DTC Marketing

JUNE 15, 2021

QUICK POINTS: Telemedicine claims as a proportion of all commercial health insurance claims decreased by 5.1% nationwide from February to March, after a steeper decline of 15.7% from January to February as vaccination efforts increased and COVID-19 increased. Cases declined as a result. Telehealth claims accounted for 7% of all medical claims positions in January, before falling to 5.9% in February and 5.6% in March, suggesting a steady slowdown in virtual care demand this year.

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Medical Device Success

JUNE 13, 2021

Reading time: 2 – 3 minutes Fight the Technology Adoption Life Cycle Curve and you will lose. It is science. Why do MedTech leaders and sales and marketing pros continue to fight the TALC Curve? And, why am I bringing it up? Because in the past several weeks I have had conversations with startups that have been either not recognizing the curve or fighting it.

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Integrity Solutions

JUNE 14, 2021

Saying there’s no time for coaching or that someone has already reached their potential are just two of the prominent misconceptions around sales coaching. But some simple and very effective sales coaching techniques- when applied consistently and with sincerity and skill- can greatly raise the game of individuals and your entire sales team. By Terri O’Halloran.

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Pharma Marketing Network

JUNE 17, 2021

The Healthcare Businesswoman’s Association Europe region released an update to its 2018 industry gender pay gap report that shows there is a clear increase in the pay gap between men and women in the life sciences sector in Europe. The median pay gap increased from 11 percent to 13 percent however there is better news looking at individual countries and industry sectors.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

World of DTC Marketing

JUNE 18, 2021

SKIMMERS SUMMARY: According to a GAO Report “Medicare Parts B and D and beneficiaries spent $560 billion on drugs from 2016 through 2018, $324 billion of which was spent on advertised drug” GAO’s review of four advertised drugs found that drug manufacturers changed their DTCA spending during key events, such as increasing spending when a drug was approved to treat additional conditions or decreasing spending following the approval of generic versions.

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Clarify Health

JUNE 16, 2021

“My patients are different.” How many times have heath system and health plan leaders heard this argument during alignment discussions with physicians? There are so many factors that may influence a physician’s care decisions. An essential challenge in provider benchmarking is fairly and accurately comparing the provider performance of one provider to another in a way that is comparing apples-to-apples.

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Zymewire

JUNE 15, 2021

We’re looking at Neuway Pharma, a Europe-based biotech startup, in this edition of Sponsor Atlas series. This branch of the blog focuses on young pharmaceutical and biotechnology companies that are in early stages or stealth mode. If you haven’t already read our other blogs on stealthy new biotech startups, be sure to check them out here.

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World of DTC Marketing

JUNE 17, 2021

SKIMMERS SUMMARY: Health experts, including those on an external advisory committee to the FDA, are skeptical that Biogen’s drug will even successfully slow the progression of Alzheimer’s after late-stage clinical trials yielded mixed results and are angry the FDA approved the product. The FDA’s recent approval of aducanumab (Aduhelm) shows just how badly the agency has failed the public.

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Clarify Health

JUNE 16, 2021

“My patients are different.” How many times have heath system and health plan leaders heard this argument during alignment discussions with physicians? There are so many factors that may influence a physician’s care decisions. An essential challenge in provider benchmarking is fairly and accurately comparing the provider performance of one provider to another in a way that is comparing [.].

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Source Explorer

JUNE 16, 2021

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Zymewire

JUNE 15, 2021

During our ongoing conversations with clients here at Zymewire, it became clear that cell and gene therapy companies were really heating up – and that connecting with them is important to you. Our 11 insights below draw on the perspective of industry experts to explore how you can specifically practice empathy with your cell and gene therapy prospects to build strong partnerships.

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World of DTC Marketing

JUNE 14, 2021

KEY POINTS: Winston Churchill once said, “However beautiful the strategy, you should occasionally look at the results. Display ads are usually reported to have an overall click rate of about five clicks in ten thousand ads served. If you want to know why the web is so appallingly littered with ads, it’s because to get five clicks you have to run 10,000 ads. 60% of the clicks are reported to be mistakes.

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World of DTC Marketing

JUNE 16, 2021

KEY POINTS: About three in ten adults report not taking their medicines as prescribed at some point in the past year because of the cost. This includes about one in five who report that they have not filled a prescription or took an over-the counter drug instead, and about one in ten who say they have cut pills in half or skipped a dose. The public sees profits made by pharmaceutical companies as the largest factor contributing to the price of prescription drugs.

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