World of DTC Marketing

JUNE 13, 2022

Sixty percent of employees in a recent survey reported experiencing healthcare cost increases that outpaced inflation in the past three years, and 63 percent expect that trend to continue, signaling potential cost challenges in the future. Right now, annual raises are being neutralized by increasing healthcare insurance premiums. If pharma wants to retain people, they may have to develop a solution to lower healthcare insurance premiums.

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Medico Reach

JUNE 13, 2022

One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Furthermore, with the increment in the need for hospital beds, healthcare systems are in dire need of such approaches. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively. Additionally, approximately 88% of the population looking for medical information turns to the internet.

Healthcare 145

Healthcare Healthcare Marketing Prospecting 145

PharmExec

JUNE 13, 2022

While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels like connected TV (CTV).

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Pharma Pharmaceutical 118

MedCity News

JUNE 16, 2022

The nonprofit Digital Medicine Society is partnering with the likes of Google and the FDA to develop a free resource designed to help digital health startups navigate the regulatory process.

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Medicine FDA 102

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

World of DTC Marketing

JUNE 14, 2022

According to a new report , life expectancy in the United States took another hit in 2021, furthering a dramatic decline from 2020 that was the largest since World War II. US life expectancy decreased from 78.86 years in 2019 to 76.99 years in 2020 and 76.60 years in 2021, a net loss of 2.26 years. In contrast, peer countries averaged a smaller decrease in life expectancy between 2019 and 2020 (0.57 years) and a 0.28-year increase between 2020 and 2021, widening the gap in life expectancy betw

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Doctors Insurance Healthcare Healthcare 176

Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and build meaningful relationships.

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Healthcare Healthcare Marketing Patients 99

MedCity News

JUNE 16, 2022

Grail, a company focused on early cancer detection, introduced its test that screens for more than 50 kinds of cancer last year. At AWS’ Thursday conference for healthcare and life sciences innovation, the company’s chief security officer explained how the company is evaluating the test in clinical trials and preparing to file for its FDA approval.

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FDA Healthcare Healthcare Biopharma 102

ALULA

JUNE 16, 2022

Imagine this scene: Fade into a senior leadership team meeting, in progress: "Wait, wait, wait! Didn't we already decide that we were moving forward with the design?" asked Heather. Stefano jumped in, "I thought we agreed on what we were going to do, but we still need to talk through how we're going to do it.". "I remember having a conversation about it but not making a decision," replied Nanda.

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Verb

JUNE 15, 2022

If you're like most direct sellers, you are always looking for new ways to grow your business. Whether it's finding fresh leads or learning new sales techniques, there's always something that can improve. Some business-building activities, such as recruiting new consultants or customers, are essential for success. However, there are other things you can add to your daily routine to boost your business.

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Sales Recruitment Consulting Training 98

PM360

JUNE 11, 2022

What is the latest in the social space? That is what PM360 wanted our readers to tell us, especially as it relates to life sciences marketers. We are always seeing new platforms pop up, big platforms introduce new features (and occasionally agree to massive sales), new trends emerge that alter how social is being used, and changes/restrictions placed on advertising opportunities.

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Media Marketing Healthcare Healthcare 98

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

MedCity News

JUNE 17, 2022

The Court unanimously ruled it was unlawful for HHS to adjust reimbursement rates for hospitals participating in the federal 340B program without first conducting a survey. The post Supreme Court Sides With Low-Income Hospital Groups In Decision About Drug Reimbursements appeared first on Above the Law.

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Medicine Healthcare Healthcare 98

Scott Burrows

JUNE 14, 2022

Where has the Respect Gone? As a motivational education keynote speaker, I am very concerned over the stress, anxiety and depression that so many educators are feeling. Stress and anxiety were not new, but the pandemic and its aftermath has left deep scars.

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Education 96

Modus

JUNE 13, 2022

Congratulations. They said it couldn’t be done—and yet, you’ve done it. You delivered your value proposition flawlessly, answered every question without hesitation, and really seemed to make an impression on the buying committee.

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Sales pitches Sales 96

PM360

JUNE 11, 2022

What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? While many life sciences companies have worked to encompass considerations that may be important to patients such as survival rates, quality of life, and ability to perform activities of daily living, they don’t always capture the real-life experiences of patients and what is actually most important to them.

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Patients Medical Education Government 98

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MedCity News

JUNE 15, 2022

Rapid and effective research is the only way to stave off massive loss of human life over the next 50 years. Fortunately, there are three things we can do right now to give researchers the tools and support they’ll need in the near future.

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Biopharma 98

Vodori

JUNE 17, 2022

This is a co-authored blog post between Vodori and Marimac Insight, a scientific management consulting company. Considering a new medical, legal, regulatory review software solution at your pharma or device company is a big undertaking. Involving key stakeholders in this process is essential for success and a smooth transition to the new system. While marketing and regulatory teams often lead the promotional review process, it’s critical to include your medical affairs team in the system selecti

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Medical Consulting Leads Management 95

PharmaVoice

JUNE 16, 2022

An effective treatment for psychiatric disorders such as schizophrenia might require a holistic approach to avoid serious side effects, says CEO Steve Paul.

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Side effects 98

PM360

JUNE 11, 2022

Philips, Siemens, DePuy, Boston Scientific. A simple Google search on the topic of ambulatory surgery centers (ASC) returns results from medical device manufacturers like these that are building and marketing solutions specifically for the ASC space. And it’s no wonder—the size of the global ASC market is expected to increase by more than 25% over the next five years, according to a recent report from Vantage Market Research. 1.

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Medical Manufacturing Marketing Patients 98

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

MedCity News

JUNE 16, 2022

Digital health startup K Health has teamed up with Mayo Clinic Platform to develop an algorithm to help clinicians provide personalized hypertension treatment. The model uses Mayo Clinic Platform’s collection of de-identified datasets from 10 million patients.

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Patients 98

PharmExec

JUNE 13, 2022

Makar discusses the significance of AstraZeneca’s diabetes and heart failure drug Forxiga (dapagliflozin) for the treatment of chronic kidney disease (CKD).

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Legacy MEDSearch

JUNE 17, 2022

Okami Medical Inc., a medical device company focused on developing innovative solutions that address key unmet clinical needs in peripheral vascular intervention, announced U.S. Food and Drug Administration (FDA) 510(k) clearance of the LOBO-7 and LOBO-9 Vascular Occluders, the latest addition to the company’s LOBO ® Vascular Occlusion System.

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Medical FDA Food and Drug Administration Recruitment 90

Medgadget

JUNE 16, 2022

Researchers at the Indian Institute of Science created footwear that can self-regulate the pressure distribution when a person walks, helping to avoid pain and friction that can lead to issues for people with diabetes. Patients with diabetes can have an abnormal gait, sometimes because of pain or numbness in the extremities, potentially leading to complications such as foot ulcers when shoes rub or otherwise damage feet.

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Distribution Leads Specialization Manufacturing 88

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

MedCity News

JUNE 16, 2022

May’s Mental Health Awareness Month provided an important reminder of how critical it is to reflect on the mental health crisis facing our armed forces, and how a collaborative approach that combines personal counseling services, strong clinical interventions, and innovative self-service digital solutions can make a difference.

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PharmExec

JUNE 17, 2022

We may be only at the beginning of outcome-measured, value-based healthcare, but this is a chance for pharma organizations to show their mettle as roles are redefined and definitions of ‘value’ are agreed, says Gérard Klop of Vintura.

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Healthcare Healthcare Pharma 78

Legacy MEDSearch

JUNE 17, 2022

One of the most sought after experiences for many college students is to partake in an internship applicable to their studies. An internship can be extremely valuable, and an important aspect of an internship position is the significant opportunity to network with professionals already working in a particular field (…not to mention their field of interest!).

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Networking Recruitment Media Management 89

Medgadget

JUNE 16, 2022

iSono Health , a medtech company based in San Francisco, has created the ATUSA System, a wearable 3D ultrasound breast scanning system. The device is worn on the breast, and does not rely on operator experience or skill to obtain consistent, high quality breast scans. As the scanning takes place automatically, it can be used by non-sonographers, such as medical assistants.

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Physicians Engineering Leads Medical 86

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

MedCity News

JUNE 17, 2022

Aidoc, a Tel Aviv-based startup providing software to help radiologists triage scans, closed a $110 million funding round on Thursday. The company will use the money to expand its AI platform and develop care coordination tools for various specialties instead of focusing solely on radiology.

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MedReps

JUNE 14, 2022

If you’re interested in leveraging your communication and relationship-building skills to improve the medical field, then a medical sales internship might be the right next step for you. Medical sales internships are typically 3-12 months long, and they allow students or those new to the medical sales field the opportunity to work alongside talented medical sales professionals.

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Medical sales Medical Sales Networking 77

Map My Customers

JUNE 16, 2022

Every industry, business, sales team, and sales process is unique. So each of their sales pipelines should be, too. A sales pipeline stage that fits into the sales process for one product or service may not for another. Teams that sell durable and disposable goods will have different sales cycle stages than those that sell, say, capital equipment in hospitals, or cars, or pharmaceuticals.

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Sales pipeline Sales Sales process Prospecting 77

Medgadget

JUNE 13, 2022

Blood pressure is a crucial factor in cardiovascular health, but measuring it using conventional pressurized cuff systems in a doctor’s clinic is prone to unreliable results. A one-off measurement merely offers a clinician with one snapshot in time, potentially missing an intermittent issue. However, patients can also be prone to “white coat syndrome,” where anxiety during such measurements can lead to significantly misleading results.

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Medical Patients Doctors Manufacturing 84

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