July, 2013

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“50% of sales success is showing up.” The Science of Sales

Medical Device Success

Reading time: 2 – 4 minutes. There is an old saying that is still true today. “50% of sales success is showing up.” It is a great quote because it reflects the science of sales. “Showing up” has nothing to do with being persuasive or charming or handsome or pretty. It is part of being methodical. It is about being in front of a prospective customer.

Sales 100
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Sales Process vs Sales Techniques

The Brooks Group

“Give a man a fish, you feed him for a day. Teach a man to fish, and you feed him for a lifetime.”. ~ Lao Tzu. What does this rather overused Chinese proverb have to do with sales process or sales techniques? Let me explain: By providing your team with sales process training , you’re teaching them a methodology which – if the sales process is proven and taught correctly – they can fall back on time and time again regardless of the selling situation in which they find themselves. .

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Selling Power's Top 20 Sales Training Companies

The Brooks Group

Wow! We've earned another spot on Selling Power Magazine's prestigious list of the Top 20 Sales Training Companies. As you can imagine, we're all honored. We believe it's a reflection of two things: 1. Our clients' results. 2. The strong group of people that make up The Brooks Group's team. According to Selling Power , they ranked companies based on five criteria: 1) Depth and breadth of training offered.

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In-House Sales Training - How to Make it Effective

The Brooks Group

The vast majority of the programs we put together are in-house sales training programs. After 36 years of creating these programs, we've learned a lot! So, if you're building an in-house sales training program, avoid the mistakes we've made. Not every program we deliver is at a client's location, though. Every few weeks or so, we get the opportunity to host a group of salespeople or sales managers at our training center in Greensboro, NC.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Cost of Sales Training: A Wise Investment In Your Sales Team Or A Complete Waste Of Money?

The Brooks Group

Is Sales Training a wise investment in your sales team or a complete waste of money? Well. That all depends. Hiring an outsourced sales training provider to conduct a sales training initiative can either be one of the most successful investments you can make in your sales force, or it can be an enormous – and embarrassing – waste of your company’s time, money and resources.