Medical Device Success
FEBRUARY 16, 2011
Reading time: 3 – 4 minutes. This is the fourth post in a series on getting the most out of your trade show participation (trade show ROI). If you want to subscribe to my blog, you can chose either an RSS feed or an email subscription. Also, comments and input are appreciated!! E-Blasts and E-Newsletters – I like E-Blasts and E-Newsletters as a form of pre-show advertising for small companies.
The Brooks Group
FEBRUARY 28, 2011
Sales Training won't work if sales managers don't support the effort. Here's an example: I just returned from working with a client’s sales team and (for the second time) took them through one day of manager coaching and two days of IMPACT Sales Training … again. . Yes, this is the second time I did it. I did this more than 4 years ago for their sales staff (they've retained about 50% of the team). .
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Medical Device Success
FEBRUARY 13, 2011
Reading time: 4 – 7 minutes. Don’t panic! You didn’t miss a post. I just renumbered the Trade Show series. The last post should have been #2. Utilizing your sales channel to drive prospects to your exhibit is a very important tactic that can help get you to a positive ROI. Of all the trade show promotional programs, initiating a sales contest (extra incentives) to motivate your reps to encourage medical professionals to visit your exhibit may be the most cost effective.
Medical Device Success
FEBRUARY 11, 2011
Reading time: 3 – 5 minutes. In the last post we talked about goal setting and planning to get the most out of your participation at tradeshows. The primary goals of most trade show exhibits are to get immediate sales and obtain leads that will result in sales in the near future. As a small to medium sized business, how can you break through all the marketing noise made by the large companies to attract prospects to your exhibit?
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Medical Device Success
FEBRUARY 2, 2011
Reading time: 4 – 7 minutes. Participation in a trade show is usually a big investment for any company. If you are a large company with a 50 by 50 foot exhibit….it is a big investment relative to your revenue size. If you are a small company, a 10 by 20 foot inline exhibit can seem like a large investment. A common complaint I have heard from company leaders is that they don’t think they are getting a return on their trade show investment.
The Brooks Group
FEBRUARY 15, 2011
At Noon Eastern Time on February 22 , I'll be participating in a very exciting roundtable discussion about the future of professional selling. It's something I've been talking about for awhile now, and even have passion for. I hope you'll be able to join us. Here's the information from the organizer (and my friend), Jonathan Farrington : "It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change" - Charles Darwin.
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