Medical Device Success

FEBRUARY 16, 2011

Reading time: 3 – 4 minutes. This is the fourth post in a series on getting the most out of your trade show participation (trade show ROI). If you want to subscribe to my blog, you can chose either an RSS feed or an email subscription. Also, comments and input are appreciated!! E-Blasts and E-Newsletters – I like E-Blasts and E-Newsletters as a form of pre-show advertising for small companies.

Marketing 100

Marketing Medical Leads Doctors 100

The Brooks Group

FEBRUARY 28, 2011

Sales Training won't work if sales managers don't support the effort. Here's an example: I just returned from working with a client’s sales team and (for the second time) took them through one day of manager coaching and two days of IMPACT Sales Training … again. . Yes, this is the second time I did it. I did this more than 4 years ago for their sales staff (they've retained about 50% of the team). .

Training 40

Training Sales Sales Management Management 40

Medical Device Success

FEBRUARY 13, 2011

Reading time: 4 – 7 minutes. Don’t panic! You didn’t miss a post. I just renumbered the Trade Show series. The last post should have been #2. Utilizing your sales channel to drive prospects to your exhibit is a very important tactic that can help get you to a positive ROI. Of all the trade show promotional programs, initiating a sales contest (extra incentives) to motivate your reps to encourage medical professionals to visit your exhibit may be the most cost effective.

Prospecting 100

Prospecting Sales Sales Management Regional sales 100

Medical Device Success

FEBRUARY 11, 2011

Reading time: 3 – 5 minutes. In the last post we talked about goal setting and planning to get the most out of your participation at tradeshows. The primary goals of most trade show exhibits are to get immediate sales and obtain leads that will result in sales in the near future. As a small to medium sized business, how can you break through all the marketing noise made by the large companies to attract prospects to your exhibit?

Prospecting 100

Prospecting Education Sales Distribution 100

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Medical Device Success

FEBRUARY 2, 2011

Reading time: 4 – 7 minutes. Participation in a trade show is usually a big investment for any company. If you are a large company with a 50 by 50 foot exhibit….it is a big investment relative to your revenue size. If you are a small company, a 10 by 20 foot inline exhibit can seem like a large investment. A common complaint I have heard from company leaders is that they don’t think they are getting a return on their trade show investment.

Sales 100

Sales Sales goal Marketing Leads 100

The Brooks Group

FEBRUARY 15, 2011

At Noon Eastern Time on February 22 , I'll be participating in a very exciting roundtable discussion about the future of professional selling. It's something I've been talking about for awhile now, and even have passion for. I hope you'll be able to join us. Here's the information from the organizer (and my friend), Jonathan Farrington : "It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change" - Charles Darwin.

Training 40

Training Sales Sales process Insurance 40