This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Reading time: 3 – 4 minutes. Now let’s assume some of my ideas in the last blog post worked and you have some KOL candidates. How do you get them interested in working with you? Fortunately, you have ego, science and curiosity on your side. Medical professionals are scientists at heart. Furthermore, they have their patients’ best interest at heart.
Your sales team’s long-term success is directly tied to their ability to form strong customer relationships, especially with their most profitable accounts. Existing customer relationships are a valuable source of revenue—not only through the initial relationship, but through the referrals it can provide as well. Keep in mind that if your sales team isn’t making it a priority to build and maintain strong connections with their most valuable clients, they’re risking encroachment from the competit
The concept of integrated healthcare is not new to the UK, where it has been discussed since the late 1960s. The difference is that now it could really happen. Technology, medicine, regulation and pricing have all evolved to a point where a collaborative, integrated system is not only possible, but desirable – and the data needed for it to become a reality is now available.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Reading time: 2 – 4 minutes. In the last post we talked about the importance of KOLs to the efforts of medical device companies large and small. Yet, many small companies believe KOLs are beyond their reach financially. This is not true. In every medical specialty market there are the high level KOLs that everyone knows. They can be expensive to work with.
Whether your organization has a dedicated Account Management team, or your salespeople are in charge of managing their own accounts, it’s important to establish some performance measures focused on account management. At the end of the day, strategic account management should be all about responsiveness, problem-solving, customer satisfaction, and building long-term relationships that lead to additional revenue.
Whether your organization has a dedicated Account Management team, or your salespeople are in charge of managing their own accounts, it’s important to establish some performance measures focused on account management. At the end of the day, strategic account management should be all about responsiveness, problem-solving, customer satisfaction, and building long-term relationships that lead to additional revenue.
Building trust between sales leaders and their team members is essential to driving high performance. According to the Harvard Business Review , employees in high-trust organizations are more productive, have more energy at work, collaborate better with their colleagues, and stay with their employers longer than people working at low-trust companies.
Your sales team’s long-term success is directly tied to their ability to form strong customer relationships, especially with their most profitable accounts. Existing customer relationships are a valuable source of revenue—not only through the initial relationship, but through the referrals it can provide as well. Keep in mind that if your sales team isn’t making it a priority to build and maintain strong connections with their most valuable clients, they’re risking encroachment from the competit
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
We organize all of the trending information in your field so you don't have to. Join 8,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content