World of DTC Marketing

OCTOBER 21, 2020

IN SUMMARY: Online health seekers are using the Internet differently since the pandemic. Treatment options are researched more, and people are using, but not relying, on social media to gather information on what’s best for THEM. I’ve spent the last three months gathering information on how online health seekers are using the Internet. My research points were Google, Twitter, and various websites that provide metrics on a variety of topics.

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Media Pharma Medical Safety 287

Integrity Solutions

OCTOBER 14, 2020

The Behavioral Styles ® model is an easy-to-use tool for assessing the behavioral characteristics that fall within four distinct customer communication styles: Talker, Doer, Controller and Supporter. Does communication style matter when it comes to sales? More than you might expect. Studies show that over 80% of customer dissatisfaction is rooted in emotional issues rather than intellectual ones.

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Medical Device Success

OCTOBER 25, 2020

Reading time: 2 – 3 minutes Plus – a glimpse at why members find value in the community. In this short episode, we talk about what are the next important subjects for the podcast and video cast. First, a couple episodes about marketing automation. And sales leaders, you better pay attention because in the Covid world, marketing automation may be what saves you.

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Pharma Marketing Network

OCTOBER 13, 2020

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. What is the most challenging aspect of COVID-19 for the industry? Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for v

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

MobileLocker

OCTOBER 20, 2020

Medical device companies: Find out how you can use sales enablement to MAX OUT your sales results and protect your business. The post Medical Device Companies Are All About The Tech… appeared first on Mobile Locker.

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Clarify Health

OCTOBER 27, 2020

Model Year 4 baseline data is out! Last week CMS released data to all participants in the Bundled Payments for Care Improvement Advanced (BPCI-A) program. The decisions hospital and physician group practice (PGP) participants must make by mid-December has broad implications, especially as mandatory bundles from CMS become more of a certainty in 2024.

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Integrity Solutions

OCTOBER 28, 2020

Values statements are helpful, but they’re not nearly enough. The “culture champions” — those organizations that make integrity a way of doing business — are the ones that stand apart from the rest. The Value Of Integrity. How important is integrity in business? In its Culture 500 Index , MIT Sloan Management Review/Glassdoor includes integrity as one of the ‘Big 9’ values — those values that are most frequently cited and that “are linked to a variety of desirable outcomes like finan

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Medical Device Success

OCTOBER 18, 2020

Reading time: 2 – 3 minutes In January 2018 when Dominik Beck took the helm of Rudolf Riester, GmbH, he began executing a plan to put Riester in a more competitive position against its larger rivals. Then in early 2020 Covid spread across the world. For the Riester team, due to the nature of its product line, Covid became an opportunity. But to take advantage of an opportunity, you have to execute.

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Pharma Marketing Network

OCTOBER 22, 2020

A marketer’s decision to take one promotional route over another—branded versus unbranded—is often critical. But what we increasingly see, is that when branded and unbranded ads appear on the same page—a company page on Facebook, a third-party web publisher, a blogger, etc.—the ads can come from different sources and that can lead to run ins with the FDA.

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Actando

OCTOBER 27, 2020

Yes we still need the salesforce post-pandemic. Digital is not a replacement for the pharma salesforce; its role is to enhance the effectiveness of the salesforce by providing complementary communications and supportive services. Integrated Channel Communications, or Omni-channel Marketing, includes both digital and human channels – with human interactions still believed to be the most impactful channel in healthcare.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

Clarify Health

OCTOBER 27, 2020

Model Year 4 baseline data is out! Last week CMS released data to all participants in the Bundled Payments for Care Improvement Advanced (BPCI-A) program. The decisions hospital and physician group practice (PGP) participants must make by mid-December has broad implications, especially as mandatory bundles from CMS become more of a certainty in 2024. [.].

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Physicians 52

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. “The need for action now is clear. Health care costs are climbing so fast they may soon threaten the quality of care and access to care which Americans enjoy.” Ronald Reagan. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments?

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Integrity Solutions

OCTOBER 6, 2020

Why are some salespeople uniquely successful? Do they have some special sales skills that others don’t? If your sales force is somewhat normal, just 20% are high performers. Imagine what a difference it would make if you could increase the entire team’s ability to sell more and develop stronger customer relationships. As companies stare down some nerve-wracking business trends — widening revenue gaps, economic uncertainty, changes in buying patterns combined with the new dynamics of remote work

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Medical Device Success

OCTOBER 11, 2020

Reading time: 2 – 3 minutes In past episodes of the podcast and video cast, we have covered various components of virtual presentations and virtual selling. Richard Goring, Director at BrightCarbon, brings all these components and more together to help guide us to professional virtual presentations that will get results in the MedTech world. BrightCarbon is a presentation design company that has worked with life science companies of all sizes to help them communicate their stories and va

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Pharma Marketing Network

OCTOBER 5, 2020

An interview with Mark Bard, Co-Founder of The DHC Group and Justin Grossman, CEO/Managing Partner, meltmedia. In response to this week’s DHC Virtual Summit with Novartis, Mark Bard, Co-founder/Managing Partner, DHC, talked one-on-one with Justin Grossman about how the COVID pandemic will change the world of digital healthcare marketing. Here are some highlights from their discussion.

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MobileLocker

OCTOBER 27, 2020

Take a peek into the future. Check out ten things marketers in the pharmaceutical industry should be preparing for now. The post Ten Industry Trends Pharma Marketers Need to Know About Now. appeared first on MobileLocker.

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ProSellus

OCTOBER 20, 2020

The last several months have no doubt turned your business on its head. If you work in the medical business in any capacity the world is a different place for you; and that’s not always a bad thing. The stop of business during this global pandemic not only caused concerns none of us thought we’d […]. The post Reinventing your Med-Device territory during COVID-19 appeared first on ProSellus.

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World of DTC Marketing

OCTOBER 28, 2020

SUMMARY: Leaders have a duty to make their companies stronger and help make the world a better place. Leadership is crucial in providing a unified vision. Pharma CEO’s shouldn’t believe that their products, alone, will help make the world a stronger place. People want and need more. I believe there is a significant leadership vacuum in healthcare.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Clarify Health

OCTOBER 15, 2020

By the end of this week, CMS will ship refreshed baseline data to all participants in the Bundled Payments for Care Improvement Advanced (BPCI-A) program. The decisions that Hospital and Physician Group Practice (PGP) participants must make by mid-December have broad implications, especially as mandatory bundles from CMS become more of a certainty. In this two-part blog series, we’ll do the following: Part 1: Summarize the MY4 changes, strategic implications, and why a proper Diagnostic using th

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Medical Device Success

OCTOBER 4, 2020

Reading time: 2 – 3 minutes Brad Ansley, VP Healthcare, Richardson Sales Performance takes us through the details and important considerations of a virtual medtech sales process. It is fascinating and thought provoking when you look at the very important things you take for granted in a face to face selling situation that you must now build into a virtual sales interaction.

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Pharma Marketing Network

OCTOBER 5, 2020

An interview with Mark Bard, Co-Founder of The DHC Group and Justin Grossman, CEO/Managing Partner, meltmedia. In response to this week’s DHC Virtual Summit with Novartis, Mark Bard, Co-founder/Managing Partner, DHC, talked one-on-one with Justin Grossman about how the COVID pandemic will change the world of digital healthcare marketing. Here are some highlights from their discussion.

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Sales Talent

OCTOBER 15, 2020

Do you know how favorable of a first impression that your Linkedin Profile photo makes? If it’s less than excellent, your Linkedin profile picture is costing you potential career opportunities, and we’ll explain how. We’ll also share a free tool that uses real people to score the first impression that your photo makes. Before we do, let’s start with how your Linkedin Profile Picture can help you stand out and secure more interviews.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

MobileLocker

OCTOBER 12, 2020

Find out how pharmaceutical, medical device, and other healthcare companies can gain control over their marketing and sales during the pandemic while reducing risk. The post Pharma and Healthcare Companies: Reduce Marketing and Sales Risks During the Pandemic appeared first on MobileLocker.

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World of DTC Marketing

OCTOBER 20, 2020

As development towards a COVID-19 vaccine continue so do the number of people who have said they won’t get vaccinated. The only way to get people on board with a vaccination is complete transparency about the product yet both J&J and Pfizer remain silent. Pausing clinical trials for any drug is normal when a participant gets sick. There has to be a complete investigation as to why the patient suffered ill effects including the possibility that he/she had a known or unknown health condi

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Clarify Health

OCTOBER 15, 2020

By the end of this week, CMS will ship refreshed baseline data to all participants in the Bundled Payments for Care Improvement Advanced (BPCI-A) program. The decisions that Hospital and Physician Group Practice (PGP) participants must make by mid-December have broad implications, especially as mandatory bundles from CMS become more of a certainty. In [.].

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Physicians 52

MedTechVets

OCTOBER 8, 2020

Military training, whether it be in the Navy, Army, Air Force, or Marine Corps, lends itself to skills that are translate-able to the higher echelons of the corporate world. As a result, more companies should look to this cohort of the workforce, for already developed leadership experience. We chatted with one of our mentees. MedTechVets chatted with Langley Barth, a Navy veteran now studying for his MBA, to get his take on why those in his cohort have an affinity towards biotech and medical dev

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Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

FDA

Pharma Marketing Network

OCTOBER 26, 2020

The pharmaceutical industry deals with copious amounts of personal data, which means that adequate data protection and cybersecurity are non-negotiable. Even two years after the introduction of the General Data Protection Regulation (GDPR), the Information Commissioner Office is still fining companies who fail to fully protect their data. There are two sides of the data protection issue facing the pharma industry.

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The Marketing Advantage

OCTOBER 1, 2020

October 1, 2020 Accurate and equitable biopharma territory-level goal setting is critical to the success of a goal-based sales incentive compensation plan and ensuring its ability to drive sales. However, a number of factors complicate the territory-level goal setting process, and this is especially true in the complex life sciences industry, where differences in territory opportunity, data availability, managed care, seasonality, etc. make it difficult to not only set goals but measure their ac

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Actando

OCTOBER 1, 2020

The shift to remote learning has been surprisingly seamless thanks to the unprecedented availability of employees combined with all the new technology available. Organisations have rapidly implemented a “bucket-load” of online learning and virtual training during the recent downtime. Face to face facilitation has transitioned to eLearning content supported by asynchronous website or social media components and virtual learning events.

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World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard. Pharma’s own internal processes and endless meetings are slowly draining the life out of employees and lead to a culture where people are promoted to navigate the system rather than help peopl

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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