April, 2014

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4 Ways To Balance Sales Skills Development With Sales Culture Shift

The Brooks Group

When implementing a shift in your company's sales culture, the goal is to move away from traditional sales skills development, training reps on step by step cookie cutter selling tactics, and towards a focus on the customer experience. Rather than overtly selling, which is becoming less and less effective, the goal is to help them solve a problem, while working with them to gain their trust.

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How To Develop A Sales Accountability Plan

The Brooks Group

. The truth is this: many sales leaders and sales managers want to talk accountability, but they don't know how to develop a formal sales accountability plan. The right sales accountability plan can drive the right behaviors inside of your sales team and create a "self-policing" culture with built-in accountability. 7 Tips For Developing A Sales Accountability Plan. 1.

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The 8 Components Of A Best-In-Class Sales Management Process

The Brooks Group

To build a great sales team, a meaningful and consistent sales management process must be in place organization wide. It must be systematic and be implemented by systematic people. The process needs to be ongoing and able to be monitored for effectiveness. The 8 Components Of A Best-In-Class Sales Management Process. 1. Recruitment – Regardless of industry, recruiting top sales performers is the very cornerstone of any sales management process.

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Why Your New Product Launch Isn’t About Your New Product

The Brooks Group

New product launches can be exciting. They can be promising. But the truth of the matter is they’ll have little to no impact on revenue if your sales team doesn’t present your new product to their prospects and customers. Your new product launch isn’t about your new product, it’s about mobilizing your salespeople to sell it. One of the uppermost agenda items on your salespeople's minds is to avoid embarrassment in front of their prospects and customers.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The C-Suite's Biggest Frustration With CRM

The Brooks Group

Congratulations! You've just implemented a new customer relationship management software solution! It's slick, it's versatile and it meets all your specifications. and in no time, it'll help your company become more efficient and increase sales. There's just one problem: none of the salespeople want to use it! CRM – Management Tool or Sales Tool? The C-Suite's biggest frustration with CRM is that it's less popular on the sales level than it is with them.

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The Sales Focus Curve [Infographic]

The Brooks Group

Where Do Your Salespeople Focus Their Time? The bottom 20% of sales reps focus on themselves, their own survival, or just having a quota of phone calls, hours in the office or other short-term measurement. The bottom 20% have a focus on themselves that says, “I don’t know if I can do this,” or “sales isn’t right for me” (survival), or “If I just make enough calls,” or “If I can do enough to get by (quota), I’ll be fine.

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3 Tips For Dramatically Improving Your Sales Hiring Process

The Brooks Group

Sales Hiring Process Improvement Tip #1: Identify Your Sales Applicant-To-Hiree Ratio. This is the number of salespeople you hire divided by the number of sales applicants who go through your sales hiring process. If the percentage is too high, then you’re not being selective enough. Identify ways of screening out unqualified sales applicants early in the sales hiring process to save you time and energy.

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The 4 No-No's Of Implementing A CRM Solution

The Brooks Group

When used properly, a CRM solution can be a powerful and effective sales tool. But a tool is only as good as the people using it. If you don't know how to use it properly, your CRM solution can become a hindrance that's more trouble than it's worth. There are a number of common mistakes that companies make when implementing a CRM solution that make it difficult for employees to adjust to it and take full advantage of its capabilities. 4 Things To Avoid When Implementing A CRM Solution.

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