4 Ways To Balance Sales Skills Development With Sales Culture Shift
The Brooks Group
APRIL 29, 2014
When implementing a shift in your company's sales culture, the goal is to move away from traditional sales skills development, training reps on step by step cookie cutter selling tactics, and towards a focus on the customer experience. Rather than overtly selling, which is becoming less and less effective, the goal is to help them solve a problem, while working with them to gain their trust.
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