October, 2015

article thumbnail

Customer data is the lifeblood of commercial life sciences

pharmaphorum

Findings from the Veeva 2015 European Life Sciences Survey Is the industry getting what it needs? Customer data challenges are among the most vexing and pervasive that life sciences companies currently experience, especially with the increasing regulatory pressure and the transition to new business models they face. But are organisations getting what they need from their data to deliver true customer insight and drive commercial success?

Leads 52
article thumbnail

How to Finish the Year Strong While Filling Next Year’s Pipeline

The Brooks Group

It’s the 4th quarter, and there are 2 things on every sales leader’s mind. 1. Finishing the year strong, and…. 2. Building pipeline so that their team is on track for a good 2016. In our race to finish the year strong, top of the funnel activity often gets put on the back burner while sales reps put focus and energy on the immediate task at hand – hitting this year’s number.

article thumbnail

Improving patient adherence, engagement & outcomes: Innovations in drug delivery

pharmaphorum

Join West Pharmaceutical Services, Inc.'s Chris Evans and HealthPrize Technologies' Katrina Firlik to learn about how their organizations are collaborating to provide an end-to-end connected health solution that tracks, educates, motivates and engages patients to increase adherence and medical literacy and rewards them for compliance with their prescribed regimen.

article thumbnail

Get Your Sales Team Prospecting Smarter, Not Harder

The Brooks Group

Without strategic territory planning at the senior leadership level, your organization can’t move forward. But at the field level, for sales reps who are generally fast-paced and enjoy selling more than planning , getting disciplined around prospecting can be a challenge. The first step is getting your team to commit to carving out dedicated time that is focused solely on territory planning activities.

article thumbnail

AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

article thumbnail

17 Point Checklist to Measure Your Team’s Sales Prospecting Effectiveness

The Brooks Group

A lack of qualified prospects in the pipeline can be devastating to a salesperson’s overall sales effectiveness. A rep may be expertly skilled in building rapport, asking strategically important questions, and presenting customized solutions— but all of that is irrelevant if they are unable to meet with the right people at the right time. So, we’ve developed a brief audit to help you determine whether or not your team is engaging in the right activities that will lead them to exceed their target

article thumbnail

17 Point Checklist to Measure Your Team’s Sales Prospecting Effectiveness

The Brooks Group

A lack of qualified prospects in the pipeline can be devastating to a salesperson’s overall sales effectiveness. A rep may be expertly skilled in building rapport, asking strategically important questions, and presenting customized solutions— but all of that is irrelevant if they are unable to meet with the right people at the right time. So, we’ve developed a brief audit to help you determine whether or not your team is engaging in the right activities that will lead them to exceed their target