January, 2016

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Pharma Selling: What Doctors expect from Medical Sales Reps?

MaBiCo

Pharma Selling: What Doctors expect from Medical Sales Reps? Sales representatives in the healthcare industry are expected to manage their “territories” as if they were running their own business. That’s the very reason top performing medical sales Reps have entrepreneurial mindset. To be successful in your sales territory its important to know which customers drive you more business, what their “buying” style is; so that you can match your selling style to it, have a investment budget, and also

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Predicting success: How advanced analytics should underpin your brand strategy

pharmaphorum

The current market research climate in the pharmaceutical industry is one of “doing more with less”. At the same time the number of healthcare professionals engaging with market research is on the decline. So how do marketing teams cope with these two challenges and continue to produce good business intelligence for big brand decisions? Cello Health Insight’s quantitative team, IQ, argues that this is an ideal environment in which to start making greater use of advanced analytics techniques to m

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How to Build a Best-In-Class Sales Recruitment Strategy

The Brooks Group

According to the Harvard Business Review , a high performer can deliver 400% more productivity than the average performer. Using that math, the simple equation to growing your business would be to focus your efforts on talent selection, and only let top performers into your sales organization. In order to do that, you need to have a solid recruitment strategy that aligns to your sales strategy, and ensure that it’s endorsed by senior leadership.

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Talent Selection vs Talent Development: Where Should You Be Focusing Your Efforts?

The Brooks Group

" Development can help great people be even better--but if I had a dollar to spend, I'd spend 70 cents getting the right person in the door.". —Paul Russell. As sales leaders, we know that a business can’t grow without great people, and yet many companies don’t place enough emphasis on designing and executing a rigorous selection process. Training and Development programs are vital to refining the talent you already have, but companies that hire smart know that spending more time up front findin

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Succession Planning: How to Backfill with Good Talent

The Brooks Group

Sales success hinges on having the right talent in the right roles. But since every marketplace will grow and shift—most often unexpectedly—it’s important to make succession planning a priority to guarantee that you have the right people on hand when a position needs to be filled. To avoid scrambling for a quick replacement, sales leaders should work to instill a “talent mindset” within their organization.