August, 2013

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Do you need to fire a sales representative? Should you slaughter a “sacred cow”?

Medical Device Success

Reading time: 3 – 5 minutes. If you are in charge of sales at a small to medium sized medical device company, have you taken a hard look at your sales team and how they are performing? It’s August. You have four more months left in the year. Is this team going to get you successfully through the trade show season and to the end of the year?

Sales 100
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The Role of Micromessaging In Positioning

The Brooks Group

The other day, I attended a Vistage speaker presentation delivered by a guy by the name of Michael Allosso. Allosso has a fascinating background in show business – among other things – and the main takeaway from his talk was we always need to be “on” and aware of how we’re coming across to others. A particular aspect of his presentation about the concept of “micromessaging” caught my attention.

Sales 40
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Medical Device Sales Science at Work – The Field Sales Evaluation

Medical Device Success

Reading time: 4 – 6 minutes. In the last post “50% of sales success is showing up” , the concept of sales as a science was discussed. If you can motivate a sales person to show up more often and more consistently, then how can you influence him/her to be more productive and effective with the customer? The Field Sales Evaluation is one sales management tool that can help make sales people more productive.

Sales 100
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Why wait to Get a Round-Tuit?

The Brooks Group

Several years ago, I met a man who sold insurance. He handed me a Round-Tuit. You may have seen one of these things. It's a wooden coin that says, "Tuit" on it. Aside from being a clever gimmick for a man selling insurance, it provides an important lesson for the rest of us. A Round-Tuit is of those things – a project, an email, a phone call, a conversation – that you’ve been putting off.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.