Outline for a Sales Training Manual
The Brooks Group
NOVEMBER 21, 2011
Every now and then, we get requests for an outline for a sales training manual. We usually respond in the same way: What prompted your interest in a sales training manual? Typically, it's because someone told someone else to come up with some sales training. If we've learned one thing after 40+ years of sales training experience, it's this: There's a lot more to a successful sales training initiative than the manual.
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