June, 2019

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Does Your Company Keep Its Promises?

Integrity Solutions

All healthy, long-lasting customer relationships are based on trust, integrity and mutual respect. In our private lives, keeping a promise is seen as something sacred. We swear to cross our hearts, hope to die, and stick needles in our eyes before breaking that trust. But what about in the business world? Do customers have faith that companies will keep their promises?

Sales 217
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4 Steps to Creating Buyer Personas for a Personalized Sales Approach

CloserIQ

There’s no doubt that small businesses know their customers. As a small business, you probably have specific types of people in mind when you consider your ideal and potential buyers. When you take the time to describe these customers—profiling them on a demographic, firmographic, and psychographic level—that’s called creating buyer personas. . Buyer personas, also known as marketing personas, help businesses visualize their customers.

Sales 94
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3 Ways Your Sales Rep's Selling Style is Frustrating Your Buyers

The Brooks Group

Every salesperson will have a unique selling style and way they interact with prospects and customers. For most sales reps, the selling style they use is based on their own behavioral style, and what they’re most familiar and comfortable with. Using the same selling style with every buyer, however, can cause unintentional communication friction that frustrates buyers and ultimately drives them away.

Sales 82
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Optimal Sales Territory Coverage

Revosuite

Optimal territory design helps companies to balance workload, but it is also one of the hardest and most vital practices faced in Pharma Industry, yet the majority of the organizations face common challenges. The post Optimal Sales Territory Coverage appeared first on REVO.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The most important relationship a successful medical device rep can have…

ProSellus

What’s the most valuable relationship you can have as a medical device rep? If the first thing that comes to mind is the “good ol’ boy” surgeon you’ve been great friends with who uses your products you may want to go ahead and dust off your resume. I have a friend who comedically refers to […]. The post The most important relationship a successful medical device rep can have… appeared first on ProSellus.

Medical 52

More Trending

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Pharma R&D’s Big Challenge: Speeding Up Clinical Innovation

Salesforce

The outlook for the pharmaceutical R&D sector hasn’t been quite so bright in recent years. The industry has faced numerous headwinds: pricing pressures, patent expirations, longer development cycles, and increased regulatory scrutiny. By one measure, a recent study from Deloitte indicates that pharmaceutical R&D ROI is at its lowest level in nine years, a paltry 1.9%.

Pharma 52
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LET’S TALK “LUPUS OK”

Source Explorer

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Why Emotional Intelligence in Sales is the New High-Performance Differentiator

The Brooks Group

Since the 1960s, emotional intelligence (EQ) has been recognized as a critical component of both personal and professional success. Yet many organizations focus primarily on building hard sales skills on their sales teams, while neglecting emotional intelligence skills. Here’s why developing emotional intelligence in sales matters, and how it impacts sales performance.

Sales 80
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Turnover in Pharma: Revealing the Price Tag

Revosuite

When a medical representative leaves the company he doesn't only take institutional knowledge with him, but his retinotopic intelligence, customer relationships, sales territory intelligence that he has built while working there. Resulting in colossal amounts of knowledge leaving a company. But how does that influence a company’s bottom line? What are the consequences to that “memory loss”?

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Employee Spotlight: Chase Micciche

Clarify Health

1. What is your position at Clarify and what do you do? I am currently on the Business Development team here at Clarify Health. My role includes educating the market and engaging with prospective clients on the power of our solutions. I love being one of the first people prospective customers speak to and on the front lines learning about the challenges healthcare leaders face on a daily basis. 2.

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Why High-Performing Salespeople Don’t Need Closing Strategies

The Brooks Group

The ability to close business is the ultimate determinant for how successful a salesperson is. With the pressure to hit their number, it’s no wonder that sales reps often focus their energy and attention on “closing strategies.”. This self-focused mindset can actually do more harm than good, however, as a race to the close can erode trust and turn buyers away.

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Let’s Talk: Life Science Acquisitions and Mergers

Source Explorer

[link].

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Employee Spotlight: Chase Micciche

Clarify Health

1. What is your position at Clarify and what do you do? I am currently on the Business Development team here at Clarify Health. My role includes educating the market and engaging with prospective clients on the power of our solutions. I love being one of the first people prospective customers speak to and [.].

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.