May, 2017

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7 Tips for Using Storytelling in Sales Presentations

The Brooks Group

Storytelling in sales is a skill—that when used correctly—can be an incredibly powerful way to convince your prospects of the value of your solution. As humans, it’s in our nature to be drawn to stories. A good story grabs our attention, helps us visualize and understand information, and connects us to both the storyteller and the characters within the story.

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CX 1st Steps: How to start your Customer Experience for the biggest impact

Clarivate

Executive Overview. Are you new to CX (Customer Experience)? Trying to help your company understand what CX is and is not? Want to link CX to what matters to your CEO? Not sure where to start? Answering these questions as a new or experienced CX leader is not only a common starting point but a very useful way to reflect on how things are going with your CX efforts.

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The future of the clinical trial – collaboration and patient centricity

pharmaphorum

Growing patient influence combined with new technologies and the requirements of new reimbursement models means clinical research is undergoing rapid transformation. Industry is being compelled to move towards more patient centric solutions to keep up with these changes. With healthcare stakeholders in agreement that patient engagement is key to realising the value of clinical trials, regulators, sponsors, CROs, research funders and publishers are all moving towards more patient-focused models.

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3 Key Ways Excellent Customer Service Benefits Distributors

The Brooks Group

Even—or especially—in tough economic times, investing in your organization’s customer service function is critical for your overall business and profitability strategy. Savvy distributors are providing their service department with consultative selling skills training so they are able to: 1. better understand the customer’s pain points, and. 2. use this information to maximize the value derived from purchased products and services.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Overcoming Negative Sales Stereotypes

The Brooks Group

Salespeople are no strangers to the stigma associated with their profession. But it can be difficult for even the most successful salespeople to brush off the outdated and negative sales stereotypes that some people still hold today. I know (or can assume) that sales professionals are still sensitive to these negative sales stereotypes by analyzing the traffic that we get to this blog.

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