Medical Device Success
JANUARY 29, 2014
Reading time: 4 – 6 minutes. What will you be doing to increase your marketing acumen and ROI in 2014? Observing the marketing efforts of small and medium sized medical device companies; I continue to be amazed at how poor and misdirected the majority of these efforts are. One problem for these companies is that they may not be able to afford true marketing and product management talent.
The Brooks Group
JANUARY 30, 2014
If you're like me, you love tip lists. Short, brief and to-the-point. So for this post, I put together a quick list of 5 "killer" mistakes salespeople make which will absolutely prevent them from building value in sales. I've also included some effectiveness tips to combat them. Please understand. I'm not out to reinvent the wheel here. I believe in simplicity and the fundamentals.
The Brooks Group
JANUARY 28, 2014
The Straight Line Selling System: The Good, The Bad and The (REALLY) Ugly. I’ve been hearing a good amount of buzz about The Wolf of Wall Street movie. Since I love Scorsese films and find DiCaprio fairly entertaining, I’ve been planning on getting around to seeing it; however, I’ve also heard that it’s 3 hours long and I honestly have a really, really hard time sitting still for that long.
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