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QUICK THOUGHT: People believe the COVID-19 vaccine was developed in less than a year but that’s not true. Coronaviruses were first encountered in April 1930, when a strange respiratory disease ravaged poultry farms across North Dakota and Minnesota, killing tens of thousands of baby birds. Further scientific research into the virus and recognition that it was not like influenza A, a flu virus known to cause bronchitis, would transpire over the next 30 years. .
Building a customer-centric culture is more challenging than you might initially think. But every organization has the ability to build a strong customer-centric culture- and it doesn’t have to be complex. The business environment is never static. The economy inevitably goes through boom and bust cycles. Disruptors, emerging trends and unexpected events — like a pandemic, for example — can throw a wrench in your carefully thought-out strategy.
Ten years ago, if you had asked us how to get into software sales without software sales experience, we would have told you that it’s close to impossible without starting at the bottom. The explosion in the number and size of software companies is changing this. For example, we recently helped an experienced sales professional with nursing home sales experience land a dream SaaS (Software as a Service) sales position.
Exposing Hidden Medical Sales Opportunities In The Pandemic. Applying The Power of Real-time Relevance to Sell More. The COVID-19 crisis has been a major disrupter for medical sales professionals. It’s reduced access to accounts and decision-makers, caused the cancellation of healthcare visits and procedures, froze equipment budgets and realigned priorities for healthcare professionals and institutions.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The latest episode of the pharmaphorum podcast takes a post-COVID look at the discovery and commercialisation of new vaccines with GlaxoSmithKline’s Philip Cruz.
Medical sales representatives have been at a loss as how to engage and influence accounts and customers since COVID-19. Yet, there are more opportunities to sell products and services, not less. It all comes down to developing the type of relationships with your accounts that drive business. That’s what this episode is all about, and specifically, how to create and use case studies to help foster these relationships.
Medical sales representatives have been at a loss as how to engage and influence accounts and customers since COVID-19. Yet, there are more opportunities to sell products and services, not less. It all comes down to developing the type of relationships with your accounts that drive business. That’s what this episode is all about, and specifically, how to create and use case studies to help foster these relationships.
QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. I also found an abundance of medication misinformation based on personal experiences and hearsay. In conjunction with leading consumer magazine I worked on a study to determine why people were using social media for information on prescription drugs and to examine and quantify what they were sharing
What actions can you take to both increase employee engagement and create a customer retention strategy that moves more of your customers from “satisfied” to “loyal”? A 5-step roadmap to get you started. One of the key tenets of a customer retention strategy is that it relentlessly focuses on value creation. This emphasis on value and delivering exceptional service is what gives truly customer-centric companies the edge: It increases customer loyalty and that loyalty drives growth.
Reading time: 4 – 7 minutes Improvise, Adapt and Overcome. He started out as a Marine officer. This included time on the streets of Mogadishu , Somalia. He carried these Marine leadership values into Frito Lay and then Boston Scientific. Now, Will shares his thoughts on being proactive and excelling in his book “PROACTIVE: Achieving Excellence in Sales and Customer Relations”.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Medical sales representatives are often advised to target the competition. As a result they fear competitors might have better products and closer relationships with accounts. If you’re in medical sales, the competition isn’t your problem…It’s the customer! I tell you why in this short video and what you should do to address it.
QUICK READ: Recent research from Zoom Rx saying that digital interactions with HCPs are myopic and don’t apply to the heavily segmented HCP audience. The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps.
As the economy picks up steam, organizations are seeing the next 12 to 24 months as a unique opportunity to capture increased market share and margin growth. This begs the question: Does your team have the confidence and skill to take advantage of these complex sales opportunities? By Bruce Wedderburn. You don’t have to tell your salespeople that selling in the current business environment has become increasingly challenging.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Reading time: 2 – 3 minutes In Episode 35 we laid the CRM foundation. Today we build on that foundation and begin to move into Sales Force Automation and Marketing Automation. This is where SFA and MA can start working hard for your company to increase revenues. Eliza Hammer-Gage, Senior Consultant, Red Argyle joins me again to show another way we can move MedTech into the realm of modern B2B demand generation tactics.
Introducing the recipient of the 2020-21 HBA Honorable Mentor Award, Dr. Rod MacKenzie , Chief Development Officer and EVP, Pfizer and the recipient of the 2020-21 HBA STAR Award, Susan Torroella , Chief Operating Officer, ArmadaHealth. What is the Honorable Mentor Award? The Honorable Mentor award recognizes a man who demonstrates a long-term commitment to advancing women in the workforce, is dedicated to developing, mentoring and promoting women in the industry, and is supportive of the overal
Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. Only a few were in the process of pivoting in response, but everyone knew that their way of engaging with their customers needed to change.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
QUICK READ: There is so much money in healthcare that every company wants their share even if patients get hurt. The amount of money Pfizer is going to make from their vaccine borders on obscene while PBMs quietly take a cut of every Rx transaction without really adding any value. It’s going to continue until we put politics aside and say “enough.” J&J has had problems in the past, but they’re trying to be an ethical and responsible pharma company.
With recent market changes catalysing a rapid shift to an omnichannel approach, life science organisations of every size are racing to adapt their commercial approach to be more relevant, coordinated and personalised to the needs of each HCP. Focus This pharmaphorum webinar, held in association with Aktana, will take place on 29th April 2021 at 15:00 BST / 10:00 EDT.
Reading time: 3 – 5 minutes Covid may have caused some sleepless nights for Arnoud in 2020. But his response with the use of Demand Generation Tactics and Learning Management Systems set Eaglet Eye up for a strong second half of the year and a strong start to 2021. Arnoud proves it can be done very economically. The result is that it creates a very positive high technology impression despite the size of the company.
Melodie Regan, CEO, i2i Workforce. How often have you found yourself with candidates Not applying? Not showing up for interviews? Hires Not showing up for work? And you yourself saying, “Not Again.”. Let’s talk about some common recruiting mistakes and ways to improve your recruiting results to get more candidates and more hires. Here’s a Round 2 list.
Over the last year, we witnessed a massive shift to digital technologies in the health industry – trends that were gradually making their ways suddenly moved into prompt adoption due to the immense limitations brought by the COVID-19 pandemic. Download this infographic and learn which 6 digital tools are at the center of digitalization and how the will influence the future of Pharma marketing in 2021 and beyond.
Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharmaceutical companies to sit more consistently at the patient population management table. Only a few were in the process of pivoting in response, but everyone knew that their way of engaging with their customers needed to change.
QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective.
Customers have myriad ways to interact with your company and/or your products and services. Synchronising the touchpoints ensures the customer can move from one to the other seamlessly. The difference between creating a multichannel experience and an omnichannel experience is that multichannel is based on using disconnected channels, whereas omnichannel connects all the available channels: using links from one to another, embedded video from other sources, live chat agents on-demand, all with si
Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Most everyone can agree that increased sales productivity is linked to process automation. Not only does automation give salespeople more time to sell, but employees at all levels and across.
At Medical Sales College, we believe in the power of the medical sales industry. We’ve seen first-hand, thousands of students go through our program and benefit from medical sales. If you have B2B sales experience, a medical background, are a recent graduate, or just looking for a career change, medical sales is an incredible industry to be a part of.
This content is password protected. To view it please enter your password below: Password: The post Protected: Health Psychology – the Solution to First Fill Abandonment? appeared first on Pharma Marketing Network.
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