World of DTC Marketing
NOVEMBER 5, 2021
SUMMARY: Wegovy is selling so well that it’s hard to get at pharmacies. It’s being positioned as an anti-obesity drug, but one study by Novo Nordisk has shown that people who stop taking Wegovy after a few months tend to regain much of their lost weight within a year. In addition, people who lost weight on Wegovy in clinical trials had nutritional counseling and had to stay on a strict diet.
Fierce Pharma
NOVEMBER 15, 2021
A new way to access scientific papers? admin. Mon, 11/15/2021 - 12:01.
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Clarivate
NOVEMBER 16, 2021
Today we unveil our annual list of Highly Cited Researchers. We congratulate some 6,600 scientists and social scientists for demonstrating significant influence among their peers in their chosen field (or fields) through the publication of multiple highly cited papers during the last decade. These highly cited papers rank in the top 1% by citations for field and year from 2010 – 2020.
New to Medical Device Sales
NOVEMBER 29, 2021
You can listen here: [link] You can watch here: [link] I have a lot of people who reach out to me who say, “I’m ready to break into medical device sales”. Some are, but majority aren’t. I say this because the majority of people don’t know what it requires. They just hear about the potential money that can be made and the lifestyle, but that’s as far as they look.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Medical Device Success
NOVEMBER 7, 2021
Reading time: 2 – 3 minutes. Today we head back to the front line of sales with my guest Chip Helm, Account Executive, Government Accounts for Cook Medical. This is a great conversation. Chip is passionate about sales as a career and very enthusiastic about his career with Cook Medical. We are going to talk about the foundation of his career, the differences between government sales and community hospital sales, how Cook Medical helped field sales reps throughout Covid and how the sales e
Authentic Influence Group
NOVEMBER 1, 2021
"We accept the love we think we deserve” [i] said Stephen Chbosky. When I was in high school, I had two friends. One, Sarah was absolutely gorgeous, the kind of girl that makes us all jealous. My other friend, Amanda, was not as attractive, although she was the life of the party. I noticed how she got all the attention from the boys. The gorgeous knock-out girl was often overlooked.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Pharma Marketing Network
NOVEMBER 3, 2021
In the last 2 years, and accelerated by Covid, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, device, health systems, retailers, pharmacies, payers, and the gamut of regional service providers. But there are still a handful of advertiser holdouts, and they are missing out on highly engaged audiences.
Clarivate
NOVEMBER 1, 2021
We at the Institute for Scientific Information are deeply saddened to hear of the passing of Henk Moed, our friend and mentor. Henk Moed was instrumental in the development of the field of bibliometrics and scientometrics and worked closely with Eugene Garfield, founder of the Institute for Scientific Information (ISI). His deep knowledge of and insights into bibliometrics and his sound understanding of the need for practical applications of research performance measurement was second to none.
New to Medical Device Sales
NOVEMBER 15, 2021
You can listen here: [link] You can watch here: [link] What’s the difference between a full line sales rep (TM ) and an associate sales rep (ASR)? Associate Sales Rep (ASR) The job of an associate rep is to make the full line reps life easier. They will be doing all the things the TM doesn’t want/have time to do. Majority of the times the ASR will be spending their time: Covering cases Running trays/equipment Helping with territory daily task There will be other duties for the ASR, but from my e
Medical Device Success
NOVEMBER 21, 2021
Reading time: 2 – 3 minutes. Only 23% of companies follow a formal strategic planning process. Companies with strategic plans are 12% more profitable. The big MedTech companies are in the final phases of the 2022 strategic plans. What about the small to medium sized companies? What about you as an individual? Imagine how much more productive and profitable you might be with your own personal plan.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
Authentic Influence Group
NOVEMBER 1, 2021
“IF YOU ARE LUCKY ENOUGH TO BE IRISH, YOU ARE LUCKY ENOUGH.” The Irish culture has always had a bit of luck associated with it. Although as a trained non-verbal communication buff I see it another way… Irish often possess these power traits: Optimism - Most born and bred Irish people have a very optimistic outlook on life. The glass is half-full or utterly full as they see it.
World of DTC Marketing
NOVEMBER 16, 2021
SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Sounds good but is that the answer? There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.
Clarity Engagement Solutions
NOVEMBER 10, 2021
At Clarity Engagement Solutions, we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations to tackle the market access challenges. Today, we aim to provide some insight into how you can elevate your customer engagement to the next level in 2022 as part of your strategic imperatives to drive your business’ key success factors.
Clarivate
NOVEMBER 17, 2021
Ranking in the top 1% by citations in the Web of Science , Highly Cited Researchers are renowned for exceptional research influence. But what makes them tick? In celebration of the Highly Cited Researchers 2021 , we spotlight on 2017, 2018, 2019, 2020 and 2021 Highly Cited Researcher — Microbiology Professor Edward Holmes FRS FAA, ARC Australian Laureate Fellow, Evolutionary Biologist and Virologist, University of Sydney.
New to Medical Device Sales
NOVEMBER 8, 2021
You can listen here: [link] You can watch here: [link] What do you do everyday as a medical device sales rep? This is a question I get asked almost daily. There’s so many answers for this question, so I wanted to dive a little deeper to give you better insight on what an average day looks like. When it comes to this answer the best one I can provide is….
Medical Device Success
NOVEMBER 14, 2021
Reading time: 2 – 3 minutes. Today’s guest is Patricia Zilliox, CEO of Eyevensys, a clinical stage biotechnology company based in Paris, France and Dallas, Texas. Patricia is running a very exciting startup that combines a medical device and gene-therapy that is targeting some of the biggest causes of blindness. The idea behind this biotechnology is the brainchild of Founder Francine Behar-Cohen, MD, PhD.
Authentic Influence Group
NOVEMBER 1, 2021
There is a vital ingredient that salespeople often overlook. While they are so exacting about what the pitch will be, how to communicate it from a verbal perspective, often they miss the non-verbals. Recently, I presented at a company sales conference. This conference brought together various sales representatives to train them on a variety of issues.
World of DTC Marketing
NOVEMBER 22, 2021
SUMMARY: CVS announced its plans to begin closing its doors –about 900 locations across the country. They know the future isn’t about selling 20 kinds of shampoos and vitamins. In the words of the company’s mission , its goal is to “make high-quality health and pharmacy services safe, affordable and easy to access.” Growth doesn’t mean getting more extensive; it means getting better.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Clarity Engagement Solutions
NOVEMBER 10, 2021
At Clarity Engagement Solutions, we are here to help Life Sciences companies to engage and build transformative partnerships with healthcare organisations to tackle the market access challenges. Today, we aim to provide some insight into how you can elevate your customer engagement to the next level in 2022 as part of your strategic imperatives to drive your business’ key success factors.
Clarivate
NOVEMBER 10, 2021
The annual U.S. News & World Report rankings for global universities are b ased on Web of Science data and InCites metrics provided by Clarivate. University rankings may be controversial, but they have unquestionably become a standard and familiar feature of the annual higher education calendar. Originally intended as a general and accessible source of information, particularly for those outside the groves of academe, they are one perspective on an institution’s standing compared to its pe
New to Medical Device Sales
NOVEMBER 1, 2021
You can listen here: [link] You can watch here: [link] Wonder what it’s like being a new hire in Medical Device Sales? So far, I’ve been in for 6 months and I wanted to share my experience with you! I wrote a blog and shared a podcast/video sharing my 3 months experience so here is my 6-month experience. Here’s my 5 tips for anyone new breaking into the industry of my 6 months experience.
Pharma Marketing Network
NOVEMBER 8, 2021
November 3, 2021 – Tune in with the Pharma Marketing Network for an exciting conversation with R.J. Lewis and David Hunt, CEO of The Considered, as he shares how his new independent agency, The Considered, about how they are breaking the rules in pharma advertising. David discusses and answers questions around: How The Considered is different. What launched the conception of the agency?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Authentic Influence Group
NOVEMBER 1, 2021
Have you ever heard the story of the millionaire financial advisors whose clients didn’t trust them? Me neither! Trust is a critical part of getting more clients as a financial advisor. There are a ton of variables in the process of building a relationship with clients in the financial service sector, but none come close to the importance of trust. Becoming a Better Financial Advisor with the 80/20 Rule Vilfredo Pareto, an Italian economist in 1896 found that around 80% of effects come from 20%
World of DTC Marketing
NOVEMBER 15, 2021
SUMMARY: Physicians are tired and overwhelmed with medical information on new drugs. They don’t have the time to sit in the office and search for more information, and they feel that pharma is giving them “too much” information. An exciting development presented itself. A client launched an Oncology drug based on extensive research with physicians, but the results were not that good during a post-launch evaluation.
Dinamic OR
NOVEMBER 30, 2021
The medical device market can be a lucrative one for salespeople with worthwhile products to sell. There’s no question that competition can be fierce, but the opportunity to succeed is great. The question then becomes, how can you get a leg up on the competition when trying to interest medical businesses in your products? One way is to offer products like the DinamicOR Back Table Solution, which is truly unique and has the potential to not only help YOU make money but your customers as wel
Clarivate
NOVEMBER 10, 2021
At Clarivate, we believe that diverse viewpoints, backgrounds and life experiences are central to shaping our shared future. This past year, Clarivate women scientists contributed to COVID-19 vaccine research, working with our customers to save lives around the world. Watch their story. As we reflect on the progress towards diversity, equity, inclusion and belonging in 2021, the performance feels mixed.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
New to Medical Device Sales
NOVEMBER 22, 2021
You can listen here: [link] You can watch here: [link] Medical Device Sales is known for being very competitive and having a very tough interview process. Today’s guest is still in college and was able to land a position with one of the top medical device companies in the world! She not only landed the job, but did it before she graduated college! In this episode you will see how Sophia’s preparation and drive led her to landing her dream job.
LEVO Health
NOVEMBER 30, 2021
As social media continues to increase in popularity with over 4 billion users worldwide, maintaining an online social media presence is essential to your healthcare practice’s digital marketing strategy. To fully optimize the benefits of social media , it is crucial to stay on top of the latest trends to reach a greater number of patients. Social media trends in 2022 may look a bit different for healthcare practices, but here’s everything you need to know to stay ahead of the curve.
The Marketing Advantage
NOVEMBER 30, 2021
December 1, 2021 The discovery of the Omicron variant of the coronavirus last week sent shockwaves across a number of institutions, from the stock market seeing one of its worst days this year to the introduction of new mandates and travel restrictions. The severity and impact of the Omicron variant is still being assessed, forcing biopharma companies to grapple with immense uncertainty during one of the most important planning periods of the year, including 2022 sales incentive compensation pla
World of DTC Marketing
NOVEMBER 9, 2021
SUMMARY: Quantitative and qualitative data was gained through surveys with EPG Health’s multi-stakeholder databases (HCP, pharma, and service providers) and interviews conducted with pharma execs by Impatient Health. The objective was to identify new and preferred pathways for the creation and delivery of medical information. Key Findings 1 : HCPS ARE IN CONTROL AND PHARMA KNOWS IT.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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