February, 2016

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Patient centricity 101: How to create content that REALLY communicates

pharmaphorum

According to the European Commission and NIHR Clinical Research Network, between 2007 and 2011, delays for launching clinical trials rose by 90%. And with approximately one third of the clinical trial timeline spent in patient recruitment, delays in launching clinical trials will increase costs and drain resources. As our industry moves to become fully and demonstrably patient centric, there is much focus on the materials and media which are often the key liaison with the patient populous.

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How to Retain Your Top Performing Sales Reps

The Brooks Group

According to Bridge Group Research , there is a minimum 20% annual turnover in Sales (up to 34% if you include both voluntary + involuntary.). With top talent comes a flight risk, but the risk of losing top performing salespeople is especially high, since in general, they tend to be independent self-starters who have trouble sitting still for too long.

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Why the success of your HTA will rely on real world evidence

pharmaphorum

The first in a trilogy of webinars focussed on the topic; Unlocking the value; the economic equation and part of the IMS Health Practical Insights series. While it remains the gold standard, the feasibility of large scale randomised clinical trials within a pipeline that is ever more focused on niche and personalised medicines is decreasing – particularly in the fields of rare diseases and oncology.

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How to Get the Most Out of Assessments Post-Hire

The Brooks Group

Many companies have added assessments to their talent management strategy in order to reduce turnover and drive engagement through workplace satisfaction. Forty-nine percent of top companies in a study conducted by Aberdeen indicated they had a formal assessment strategy, and while those organizations used the assessments as a filter during the hiring process, they also put the results to use to onboard, guide development, and predict who would be the most successful in their career with the org

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Can Newton vs. Can't Newton: A Lesson in Leadership

The Brooks Group

In an article by Gregg Rosenthal of Around The NFL , we are left with the clear message of just how “This has been the season of Cam Newton.” It was unanimous (48/50 votes) that the Panther’s QB was by far this year’s MVP. His size, skill, speed, strength, enthusiasm, and passion are truly intoxicating. And the fans, media, opposing players, coaches and teammates were all clearly drinking the ‘Cam Kool-Aid’.

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Why Great Players Don’t Always Make Great Leaders

The Brooks Group

It seems logical—you need to fill a sales management position, so you promote the top performer on your sales team. While this may feel like the natural order of things, sales is one of the few professions where top performers don’t need to pursue a management role to advance their career. In fact, many top-seller-turned-sales-manager situations fail within the first 6 months.