June, 2016

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4 Ways a Common Language Helps Ramp-Up New Sales Reps

The Brooks Group

Getting new salespeople up to speed quickly is a pivotal factor separating Best-in-Class organizations from their less productive peers. Research from The Sales Management Association indicates that these firms have 10% greater sales growth rates, and 14% better sales and profit objective achievement. . But actually getting new sellers performing at their highest potential is easier said than done, with one in three salespeople lacking proficiency in about a dozen skills by the time onboarding

Sales 58
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Transforming Medical Affairs with fact-based solutions and improved compliance

pharmaphorum

In today’s competitive, highly regulated environment, product success is dependent upon data and fact-based decision making. More and more, Medical Affairs teams play a pivotal role in education pre- and post-launch, yet the explosion of big data in healthcare is changing how we make value-based decisions that are critical to success. This webinar will explore the challenges Medical Affairs teams have finding a repeatable, objective and compliant solution to identify and manage their strategic p

Medical 52
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Social medical: The social media buzz around ASCO 2016

pharmaphorum

The ASCO Annual Meeting, the largest global oncology meeting and increasingly the centre of a kaleidoscope of social media coverage each year. As a snapshot, 2014 saw 40,000 tweets and 140m+ impressions over the conference days, 2015 grew to 60,000 tweets and 250m+ impressions and the 2016 buzz is already louder and more plentiful than last year. This webinar will examine the conversation around ASCO 2016, its relationship with ASCO, value to and involvement from stakeholder groups and how it wi

Media 52
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3 Ways a Defined Sales Process Helps Your Salespeople Communicate Value

The Brooks Group

Buyers are more in control of the sale today than ever before. With unlimited access to information and options, they’re more critical when selecting a provider, and they must be solidly convinced of value before they commit. Research from SiriusDecisions shows that the biggest problem facing sales teams isn’t education, skills, technology, or budgets, but an inability on the part of salespeople to communicate value to prospects.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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4 Questions to Ask Sales Reps to Streamline Deal Coaching

The Brooks Group

“ The key is not to prioritize what’s on your schedule, but to schedule your priorities.” -Steven Covey. Coaching your salespeople through important deals should be a priority, but that doesn’t mean it has to take up a great deal of your time. Deal coaching is frequently unstructured and that unfortunately leads to wasted time with reps updating the current situation—rather than focusing on the things that should be done to strengthen the strategy and compress the sales cycle.

Sales 49
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The Sales Coaching Best Practices Series in Review

The Brooks Group

Over the past month we’ve highlighted each of the 5 high-gain coaching activities that EcSell Institute —a research firm specializing in sales coaching, leadership, and management—has identified through their research as having the greatest impact on a sales rep’s ability and willingness to produce at higher levels. While coaching is widely considered to have the greatest impact on sales effectiveness, formal strategies tend to be poorly executed or non-existent, according to the Sales Managemen

Sales 49