Should Sales Managers Focus on Top Performers or Low Performers?
The Brooks Group
AUGUST 24, 2010
It's a question we hear a lot: Should I spend my time with top performing salespeople or bottom performers? Aren't you better off investing your time with responsive salespeople? After all, a good coach brings value to great players and sub-par ones. The same is true in sales management. However, if the salesperson you're coaching won't heed your advice, it's a waste of everyone's time.
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