Medical Device Success
JUNE 5, 2017
Reading time: 2 – 3 minutes. Key Opinion Leaders (KOLs) can be a very powerful component of the marketing plan for medical device companies of all sizes. Every day we see numerous advertisements where various types of celebrities are supporting products, services or charitable causes. They are acting as KOLs. In medical device markets, doctors, nurses and sometimes business administrators are our “celebrity” KOLs.
The Brooks Group
JUNE 1, 2017
. 4 Step Action Plan for Sales Target Achievement . As we round out the first half of the year, it’s a great time to regroup, recalibrate, and prepare our sales teams to hit the year-end revenue goals we’ve set for them. Maybe your team has veered slightly off track since the target was set? By assessing your current situation and creating an updated action plan, your team will have a roadmap to follow and a renewed motivation for achieving the quota.
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pharmaphorum
JUNE 29, 2017
With a wealth of market and regulatory changes impacting the medtech sector, it’s time for digital technology to steer the direction of your future business. This expert webinar will evaluate how to strategically embed digital within your own organisation and explore the challenges and the opportunities for transforming customer relationships, driving commercial outcomes.
The Brooks Group
JUNE 27, 2017
The deal is signed and sealed and your salesperson is ready to celebrate the win and move onto the next opportunity. But in order to grow your business and set your sales team up for future success, you should hit pause after a win and analyze what went right. In fact, sitting down and figuring out why you won a deal is just as important as assessing why you lost one.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Brooks Group
JUNE 12, 2017
Summertime is officially here. Warmer weather and kids out of school means vacation mode for your prospects—and unfortunately—slowed sales growth for your team. Summer can bring sales slumps in many industries, but the slowed pace of business doesn’t mean your sales team can’t be productive. Amping up sales team motivation in the summer is as important (or more) than any other time of year.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
pharmaphorum
JUNE 12, 2017
Market access is influencing drug development and commercial launch strategy more than ever before, with 85% of prescription drugs in the United States reimbursed through managed care plans. Biopharma companies must take into account a multitude of factors when considering physician prescribing behaviors, and need a more integrated "pull-through" strategy across their teams, from managed markets, to marketing, to field sales.
The Brooks Group
JUNE 21, 2017
Sales meetings get a bad rap. Why? Because too often, salespeople view them as a complete waste of time. That’s where a well-crafted sales meeting agenda steps in. An organized agenda will keep your team on track and engaged, and help you avoid the tangents and distractions that can derail an otherwise productive meeting. First, let’s review the benefits of creating a sales meeting agenda template.
The Brooks Group
JUNE 11, 2017
The driving motivators behind performance can vary greatly from one individual to the next, but there are some groups who are generally fueled by the same set of rewards. Competitive by nature, salespeople will be intrinsically motivated to climb to the number one position. By adding in a few carefully selected sales incentives, you can capitalize on this competitive streak and really get your team to race full speed towards sales goals.
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