pharmaphorum

NOVEMBER 30, 2016

Join us and PHOENIX group as we delve into the concept of current launch excellence and the role of patient insights in overcoming the multiple challenges the industry currently faces. Key topics to be discussed include: – The challenges of launching a product in Europe – How pharma can improve its understanding of the process through the use of business intelligence – How insights from new data can be applied to the process of launch excellence – The role of real-world data in launch strategy –

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Patients Pharma 52

MaBiCo

NOVEMBER 2, 2016

What Makes an Exceptional Sales Rep? Time and again I meet with pharmaceutical sales reps who either because they don’t achieve their sales quotas or because they try to find new ways to improve their already high performance, ask me or their team leaders in what areas they need to improve, how can this improvement happen and if there are any general rules (something like a pattern) that guarantee success and exceptional results in pharmaceutical sales.

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Sales CRM Doctors Pharmaceutical Sales 52

The Brooks Group

NOVEMBER 10, 2016

Most sales leaders know they should be coaching their reps more. But sales coaching is a broad idea—and its interpretation is often left to chance. According to the Sales Management Association , formal sales coaching strategies tend to be poorly executed or non-existent. The association’s recently published research report, Best Practices for Supporting Sales Coaching , highlighted several key points of interest: More than half (55%) of all the firms surveyed have ineffective coaching programs.

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Sales Sales Management Training Management 49

pharmaphorum

NOVEMBER 16, 2016

Over the past 20 years, behavioural economics has identified factors that influence and determine how people behave, including alternative decision-making pathways and many cognitive biases and heuristics. Taking account of these helps to build a clear view of how healthcare customers think and behave in relation to your product in the real world. This short masterclass explores ‘quantitative demand assessment research’ – what it is and how insights from behavioural economics can improve the app

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Marketing Healthcare Healthcare Pharmaceutical 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

pharmaphorum

NOVEMBER 22, 2016

Working with QuintilesIMS, we present a digital debate which will offer modellling-based insights into the future of hepatitis C treatment.

Marketing 52

Marketing Patients Pharma 52

pharmaphorum

NOVEMBER 2, 2016

Senior level expert panel debate on the likely impacts of a hard v soft Brexit for life sciences companies in Britain.

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Pharma 40