World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks. Forget the fact that prescription drugs only account for $.10 of every healthcare dollar spent and that hospital chains are raking in cash with PBM’s and insurers

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Dominic Tyer

MARCH 25, 2021

This episode of the pharmaphorum podcast features digital transformation leader Edwin Erckens talking about the nature of digital innovation in the pharmaceutical industry.

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Integrity Solutions

MARCH 11, 2021

Virtual Engagement For Remote Selling. Remote Selling Success Starts Before The Call Even Begins. By Bruce Wedderburn. What is the ‘digital disconnect’ and how effectively are you dealing with it? While salespeople across industries are settling in to a world of hybrid and remote sales , most are still working to adapt to the nuances and variables that can affect success in a virtual selling environment.

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Medical Device Success

MARCH 30, 2021

Reading time: 2 – 4 minutes “In order to grow, you have to master what you are doing today”. Career advice from Patrick Kothe. Pat has led EM Device Lab down a brilliant development path where they “productized” a current standard procedure and benefit from a simpler regulatory path and a shorter time to commercialization. This also reduced capital requirements.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. COVID-19 not only left pharma no choice but to take this challenge head on, it also paved the way for pharma to build extensive awareness of their brands, as several big names have been in the spotlight in the fight against COVID-19.

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Rep-Lite

MARCH 31, 2021

Resume and Job Search Tips from Robynn Storey, CEO of Storeyline Resumes, Helps You Score the Job! Starting your job search can be daunting, and opening a template to begin your resume can be downright scary. Fortunately, Rick Barnett, our president at Rep-Lite, recently had a chance to sit down with Robynn Storey, CEO of , Storeyline Resumes (a company that has helped more than half a million customers in its 21 years and currently sees more than 100 resumes a week).

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Dominic Tyer

MARCH 9, 2021

The third episode of the Alderley Park Discovery Podcast hears from Kinomica, BioCity and Redx Pharma.

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Integrity Solutions

MARCH 18, 2021

Effective sales recruiting strategies start with a well-defined Sales Success Profile based on objective performance criteria. Here’s how to consistently identify, attract and retain candidates with the talent and experience to become high performers. As a sales manager, it’s pretty frustrating when you spend a significant amount of time and energy coaching and developing someone only to discover in the end that, well, it’s not you, it’s them.

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Medical Device Success

MARCH 14, 2021

Reading time: 2 – 4 minutes Surveys indicate that virtual support in the operating room and procedure room is here to stay. From the “back of a napkin” to commercialization, Jennifer Fried has led the ExplORer Surgical team to success. They are busy staking out a position as a leader in virtual support to medical device companies seeking to improve best practices, clinical support, training, collaboration and coaching in the operating room.

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Pharma Marketing Network

MARCH 1, 2021

[link]. Blockchain technology has become an increasing tool for life science organizations. How is this technology being implemented, and what value does it offer? Join Darshan Kulkarni as he talks with guest Jim Nasr about the function of blockchain, and how distributed ledger technologies such as blockchain are making an impact on healthcare. The post DarshanTalks: Blockchain & Information Technology</br> – March 1, 2021 appeared first on Pharma Marketing Network.

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Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

Patients

pharmaphorum

MARCH 25, 2021

Previously viewed as a ‘nice to have’ for the pharma industry, virtual clinical trials were already moving from a theoretical to a practical proposition before COVID-19 accelerated their transition. This pharmaphorum webinar, held in association with the National Institute for Health Research (NIHR), will take place on Thursday 25th March 15:30 GMT / 16:30 CET and look at where virtual trials fit into the next generation of commercial clinical research.

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World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% of all spend in 2018, far higher than television’s 30.8% share of the advertising market as a whole. However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs.

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Silver Line CRM

MARCH 22, 2021

Reading time: 4 minutes Patient centricity. Patient-focused medicine. Patient-centric approaches. These words have become so overused in the pharmaceutical industry that it’s hard to remember what they really mean: leading with empathy when it comes to serving patients. . Most patients engage with your pharmaceutical company because something is wrong.

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Integrity Solutions

MARCH 30, 2021

Just having a LinkedIn profile doesn’t mean you’re “on LinkedIn.” For it to be an effective sales prospecting and customer engagement tool you have to actively and regularly be visible, add value , and engage with people. by Will Milano. It’s pretty much a given that if you’re in a sales role, particularly in B2B sales or a complex selling environment, then you need to be on LinkedIn.

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Medical Device Success

MARCH 7, 2021

Reading time: 3 – 5 minutes Talking and listening on-camera are not natural skills. MedTech sellers have rapidly been trained to adopt new tools, new platforms and fresh messaging they need to succeed in a virtual world. Yet most are left using trial and error to figure out how to use video to connect with customers and build relationships. Why is this important?

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Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative?

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Optymyze

MARCH 17, 2021

With change happening at breakneck speed, organizations are continually evolving to serve the increasingly complex nature of business. Adaptability is becoming a must. Sales Operations is one of the key.

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World of DTC Marketing

MARCH 28, 2021

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. One study found that only 50 percent of patients follow the instructions associated with taking their medication, and even fewer implement necessary lifestyle changes suggested by their doctor.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Clarify Health

MARCH 16, 2021

We are thrilled and honored to announce that we’ve raised $115 million in Series C funding! We are also welcoming Hilary Gosher, Managing Director at Insight Partners, and Will Reed, General Partner at Spark Capital to our Board of Directors. We started Clarify in 2015 with a mission of empowering the healthcare industry to deliver better care and therapies by turning traditionally inaccessible and unusable data into on-demand, actionable insights.

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Atrivity

MARCH 15, 2021

We’re more than one year on from the beginnings of a global pandemic and now, more than ever, each day is a new learning experience. The world has been in a constant state of change, and none more so than the world of work. Organisations have adapted quickly but one of the keys to getting through this year is to prioritise frontline communications. Frontline workers have truly felt the full force of the crisis, with new s afety guidelines, compliance and job processes being thrust upon them and

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CLD, Inc.

MARCH 11, 2021

Immersive eSimulations provide the answer to presenting real-world scenarios in your training programs. They give pharma reps and life science reps a cost-effective and scalable real-world experience.

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Pharma Marketing Network

MARCH 23, 2021

Innovation During COVID-19 Fact Sheet. We compiled a fact sheet on innovations in digital publishing that sparked due to the pandemic and have since been soaring. . Get your complimentary copy of "The Publishing Industry: The Soar of Innovation During COVID-19 Fact Sheet". Name *. First. Last. Company Email *. Lead Source * Web Active Prospecting Sales Ad-Label Advertising - Offline Advertising - Online Advertising - Online - FocalPoint Advertising - Online - Mobile Advertising - Online - Trend

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

The Marketing Advantage

MARCH 9, 2021

March 9, 2021 Critical to optimizing sales force productivity and efficiency is identifying the right HCP and/or account targets. The easiest way of targeting HCPs is based on volume decile; for example, HCPs in deciles 6 through 10 are selected as targets. However, in the complex pharma, biotech and medical device landscape, the easy way of targeting HCPs is, unfortunately, not the right way in most circumstances, and ultimately diminishes sales and adoption.

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World of DTC Marketing

MARCH 21, 2021

SUMMARY: The goal of business is to maximize profits for shareholder returns but when a company that serves the public good pays CEOs millions of dollars in compensation while having among the highest profit margins within ANY industry I would argue that something is dreadfully wrong. The U.S. pharmaceutical firms behind the approved coronavirus vaccines — Johnson & Johnson, Moderna, and Pfizer — have quietly touted plans to raise prices on coronavirus vaccines in the near future and to capi

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Clarify Health

MARCH 16, 2021

If you could wave a magic wand to fix one problem in healthcare, how would you do it? Our answer: we would unleash an exchange of information between patients, providers, health plans, and life sciences companies to create healthcare data insights that pinpoint how to root out waste and improve outcomes. Hidden within our health data are warning signs about a future disease, answers about whether a drug will be efficacious, and predictions about the outcome of a procedure.

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Optymyze

MARCH 7, 2021

There’s no denying it: We’re hooked on digital apps. In our personal lives, we use them for shopping online, ordering food, raising complaints, booking appointments, conducting surveys, and the list.

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Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist

What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.

FDA

Salesforce

MARCH 1, 2021

Yoav Schlesinger contributed reporting to this article. The rollout of COVID-19 vaccination efforts highlights the importance of ethical use of technology. When it comes to patient and community safety, the concern goes beyond ensuring adequate supply or appropriate scheduling tools. We now have to look at how to enable wider access to technology to schedule vaccination appointments, as well as how to ensure equitable distribution of the vaccine to underserved communities.

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Pharma Marketing Network

MARCH 31, 2021

The virtual NextGen Pharma Content Summit on March 23-24, 2021 focused on the importance of creating personalized and genuine content for their customers in the right place and at the right time. Sessions throughout the summit touched on the many ways that companies can convey the right message to their customers. By creating personalized and meaningful messages to customers, companies can build trust and earn brand loyalty. .

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Source Explorer

MARCH 18, 2021

[link].

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World of DTC Marketing

MARCH 4, 2021

SUMMARY: COVID-19 has killed many people worldwide, but how many really died from COVID, and how many died because they had an underlying chronic health problem as a major factor? We may never know, but we can not afford to do anything while our population becomes more obese and unhealthy. According to CNN “a team examined mortality data from Johns Hopkins University (JHU) and the World Health Organization (WHO) and found that of 2.5 million Covid-19 deaths reported by the end of February,

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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